a

EVALUATING PORT WINE ROUTE FAILURE ANTECEDENTS

  • Darko Dimitrovski Professor at the Faculty of Hotel Management and Tourism, University of Kragujevac; Post-doctoral researcher for the INNOVINE & WINE project at the University of Trás-os-Montes and Alto Douro, Portugal
  • Susana Rachão MSc in Tourism Innovation and PhD Tourism candidate. Researcher for the INNOVINE & WINE project at the University of Trás-os-Montes and Alto Douro

Abstract

Portugal’s long history and a great diversity in wine producing resulted in 13 demarcated wine regions. From the 13 demarcated wine regions, the Douro region is the oldest in the world (1756) and a part of it was classified as a UNESCO world heritage site in 2001. The most well-known product of the Douro region is the Port wine, now almost globally recognized as being of excellent quality. In order to enhance collaboration between stakeholders, the Port wine route was created in 1996, but unfortunately, it ceased functioning in 2008. This study analyses the Port wine route evolution and the reasons for its failure from an ex-members’ perspective. Therefore, a qualitative research based on in-depth semi-structured interviews with the most influential wine route ex-members was implemented in order to reveal which barriers were crucial for the collapse of the Porto wine route.

Downloads

Download data is not yet available.

References

1. Alebaki, M., Iakovidou, O. (2011).Market Segmentation in Wine Tourism: A Comparison of Approaches. Tourismos,Vol. 6, No.1, 123-140.
2. Alonso, A., Liu, Y. (2010). Wine Tourism Development in Emerging Western Australian Regions. International Journal of Contemporary Hospitality Management, Vol. 22, No. 2, 245-262.
3. Alonso, A. D., Liu, Y. (2012). Old Wine Region, New Concept and Sustainable Development: Winery Entrepreneurs’ Perceived Benefits from Wine Tourism on Spain's Canary Islands. Journal of Sustainable Tourism, Vol. 20, No. 7, 991-1009.
4. Altinay, L., Paraskevas, P. (2008). Data Collection Techniques. Planning Research in Hospitality and Tourism, 107-135.
5. Andresen, T., De Aguiar, F. B., Curado, M. J. (2004). The Alto Douro Wine Region Greenway. Landscape and urban planning, Vol. 68, No.2, 289-303.
6. Asero, V., Patti, S. (2009). Prodotti Enogastronomici e Territorio: La Proposta dell’enoturismo. In: E. Becheri. (Eds.), XVI Rapporto sul Turismo Italiano (pp. 637-668). FrancoAngeli.
7. Barber, N., Taylor, D. C, Deale, C. S. (2010). Wine Tourism, Environmental Concerns, and Purchase Intention. Journal of Travel and Tourism Marketing, Vol. 27, No. 2, 146-165.
8. Bengtsson, M. (2016). How to plan and perform a qualitative study
usingcontent analysis. NursingPlus Open, Vol. 2, 8-14.
9. Brás, J. M., Costa, C., Buhalis, D. (2010). Network Analysis and Wine Routes: The Case of the Bairrada Wine Route. The Service Industries Journal, Vol. 30, No. 10, 1621-1641.
10. Bregoli, I., Hingley, M., Del Chiappa, G., Sodano, V. (2016). Challenges in Italian Wine Routes: Managing Stakeholder Networks. Qualitative Market Research, Vol. 19, No. 2, 204-224.
11. Brunori, G., Rossi, A. (2000). Synergy and Coherence Through Collective Action: Some Insights From Wine Routes in Tuscany. Sociologia ruralis, Vol. 40, No. 4, 409-423.
12. Bruwer, J. (2003). South African Wine Routes: Some Perspectives on the Wine Tourism Industry's Structural Dimensions and Wine Tourism Product. Tourism management, Vol. 24, No. 4, 423-435.
13. Cambourne, B., Hall, C. M., Johnson, G., Macionis, N., Mitchell, R. Sharples, L. (2000) The Maturing Wine Tourism Product: an International Overview.In: C.M. Hall, L. Sharples, B. Cambourne and N. Macionis (Eds),Wine Tourism Around the World: Development, Management and Markets(pp. 24-66). Oxford: Elsevier Science.
14. Charters, S., Ali-Knight, J. (2002). Who is the Wine Tourist? Tourism Management, Vol. 23, No. 3, 311-319.
15. Cohen, E., Ben-Nun, L.(2009). The Important Dimensions of Wine Tourism Experience from Potential Visitors' Perception. Tourism and Hospitality Research,Vol. 9, No. 1, 20-31.
16. Correia, L., Ascenção, M. J. P., Charters, S. (2004). Wine Routes in Portugal: A Case Study of the Bairrada Wine Route. Journal of Wine Research, Vol. 15, No. 1, 15-25.
17. Correia, R. F., Brito, C. M. (2014). Mutual Influence Between Firms and Tourist destination: A Case in the Douro Valley. International Review on Public and Nonprofit Marketing, Vol. 11, No. 3, 209-228.
18. Dawson, D., Fountain, J., Cohen, D. A. (2011). Seasonality and the Lifestyle “conundrum”: An Analysis of Lifestyle Entrepreneurship in Wine Tourism Regions. Asia Pacific Journal of Tourism Research, Vol. 16, No. 5, 551-572.
19. Dimitrovski, D., Joukes, V., Rachão, S., Tibério, L. (2016). Combinando enoturismo e agroturismo. Estudo de quintas envolvidas no agroturismo na Região Demarcada do Douro, Norte de Portugal. In: R. F. Marquetto, M. L. Bergmann, V. A. Casarin (Eds.), Turismo, Gastronomia, e Desenvolvimento na Região das Missões-Brasil, Volume 1 (pp. 125-162). Santo Angelo, Brasil: FURI.
20. Dodd, T. (1995) Opportunities and Pitfalls of Tourism in a Developing Wine Industry, International Journal of Wine Marketing, Vol. 7, No. 1, 5-16.
21. Fraser, R. A., Alonso, A. (2006). Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations. Global wine tourism, 19-26.
22. Frochot, I. (2000). Wine Tourism in France: Aparadox? In: M. Hall, L. Sharples, B. Cambourne, N. Macionis (Eds.), Wine tourism around the world: Development, management and markets (pp. 67-80). Oxford: Butterworth–Heinemann.
23. Getz, D. (2000). Explore Wine Tourism. Management Development and Destinations,Cognizant Communication, New York.
24. Getz, D.,Brown, G. (2006). Critical Success Factors for Wine Tourism Regions: ADemand Analysis. Tourism Management,Vol. 27, No. 1, 146-158.
25. Hall, C. M., Macionis, N.(1998). Wine Tourism in Australia and New Zealand.In: R. W. Butler, C. M. Hall, J. M. Jenkins (Eds.), Tourism and recreation in rural areas (pp. 197-224). Chichester: John Wiley.
26. Hall, M., Johnson, G., Cambourne, B. (2000). Wine Tourism. An Introduction. In: C. M. Hall, Sharples, L. Cambourne, B. (Eds),Wine Tourism around the World, Development Management Markets(pp. 1-23). Oxford, England: Butterworth-Heinemann.
27. Hall, M. C. (2003). Biosecurity and Wine Tourism: Is a Vineyard a Farm?. Journal of Wine Research, Vol. 14, No. 2-3, 121-126.
28. Hashimoto, A., Telfer, D. J. (2003). Positioning an Emerging Wine Route in the Niagara region: Understanding the Wine Tourism Market and its Implications for Marketing. Journal of Travel & Tourism Marketing, Vol. 14, No. 3-4, 61-76.
29. Hingley, M. K., Lindgreen, A., Beverland, M. B. (2010). Barriers to Network Innovation in UK Ethnic Fresh Produce Supply. Entrepreneurship and Regional Development, Vol. 22, No. 1, 77-96.
30. Jaffe, E., Pasternak, H. (2004). Developing Wine Trails as a Tourist Attraction in Israel. International Journal of Tourism Research, Vol. 6, No. 4, 237-249.
31. Koch, J., Martin, A., Nash, R. (2013). Overview of Perceptions of German Wine Tourism from the Winery Perspective. International Journal of Wine Business Research, Vol. 25, No. 1, 50-74.
32. Lourenço-Gomes, L., Pinto, L. M., Rebelo, J. (2015). Wine and Cultural Heritage. The Experience of the Alto Douro Wine Region. Wine Economics and Policy, Vol. 4, No. 2, 78-87.
33. Marques, M. T. (2001). Enquadramento Legal das Rotas do Vinho. I Congresso das Rotas do Vinho de Portugal, Vale de Santarém, Portugal, EstaçãoZootécnica Nacional.
34. Marzo-Navarro, M., Pedraja-Iglesias, M. (2012). Critical Factors of Wine Tourism: Incentives and Barriers from the Potential Tourist's Perspective. International Journal of Contemporary Hospitality Management, Vol. 24, No. 2, 312-334.
35. Mitchell, R., Hall, C. M. (2006). Wine Tourism Research: The State of Play. Tourism Review International, Vol. 9, No. 4, 307-332.
36. Mitchell, R., Schreiber, C. (2007). Wine Tourism Networks and Clusters: Operation and Barriers in New Zealand. In: E. Michael (Eds.), Micro-clusters and networks: The growth of tourism (pp. 79-105). Oxford, UK: Elsevier.
37. Nikander, P. (2008). Working with Transcripts and Translated Data. Qualitative Research in Psychology, Vol. 5, 225-231.
38. Nowers, R., de Villiers, E., Myburgh, A. (2002). Agricultural Theme Routes as a Diversification Strategy: the Western Cape Wine routes Case Study. Agrekon, Vol. 41, No. 2, 195-209.
39. O’Neill, M., Charters, S. (2000). Service Quality at the Cellar Door: Implications for Western Australia’s Developing Wine Tourism Industry. Managing Service Quality: An International Journal, Vol. 10, No. 2, 112-122.
40. Rachão, S., Joukes, V., Dimitrovski, D., Tibério, L. (2016). Agroturismo e turismo criativo nas regiões demarcadas dos Vinho Verde, Porto, Douro e Trás-os-Montes: Estudo de caso. In: R. F. Marquetto, M. L. Bergmann, V. A. Casarin (Eds.), Turismo, Gastronomia, e Desenvolvimento na Região das Missões-Brasil, Volume 1 (pp. 162-185). Santo Angelo, Brasil: FURI.
41. Rebelo, J., Caldas, J. (2013). The Douro Wine Region: ACluster Approach. Journal of wine research, Vol. 24, No. 1, 19-37.
42. Rhodes, R. A. W. (1997). Understanding governance: policy networks, governance, reflexitivity and accountability, Open University Press, Buckingham.
43. Scherrer, P., Alonso, A., Sheridan, L. (2009). Expanding the Destination Image: Wine Tourism in the Canary Islands. International Journal of Tourism Research, Vol. 11, 451–463.
44. Senić, V., Đorđević, A., Dimitrovski, D.(2013). Identifying the Development Factors of Wine tourism: An Empirical Study. Actual Problems of Economics, Vol. 5, No. 143, 461-473.
45. Stepchenkova, S., Kirilenko, P., Morrison, M. (2008). Facilitating Content Analysis in Tourism Research. Journal of Travel Research, Vol. 47, No. 4, 454–469.
46. Suri, H. (2011). Purposeful Sampling in Qualitative Research Synthesis. Qualitative Research Journal, Vol. 11, No. 2, 63-75.
47. Taskov, N., Dimitrovski, D., Temelkov, Z. (2013). Wine Tourism in Macedonia.A Qualitative Analysis. Scientific Journal Hotel and Tourism Management, Vol. 2, 55-62.
48. Telfer, D. J. (2001). Strategic Alliances Along the Niagara Wine Route. Tourism Management, Vol. 22, 21-30.
49. Treloar, P., Hall, C.M., Mitchell, R.D. (2004). Wine Tourism and the generation Y market: any possibilities? CAUTHE 2004 Conference, Brisbane, Queensland, Australia, 10-13.
50. Veal, A. J. (2006). Research Methods for Leisure and Tourism, Pearson Education Limited, Harlow.
51. Wargenau, A., Che, D. (2006). Wine Tourism Development and Marketing Strategies in Southwest Michigan. International Journal of Wine Marketing, Vol. 18, No. 1, 45-60.
Published
2017-06-03
How to Cite
Dimitrovski, D., & Rachão, S. (2017). EVALUATING PORT WINE ROUTE FAILURE ANTECEDENTS. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 95-112. Retrieved from http://tisc.rs/proceedings/index.php/hitmc/article/view/135