CONCEPT OF STRATEGIC POSTULATES AS BASIS FOR DEVELOPMENT OF DESTINATIONS – KOTOR CASE STUDY

Abstract

To a certain tourist destination, had an adequate and sustainable tourism development, it is necessary to establish a strategic foundation on which will be based. In presented paper we will observed tourist destination Kotor, which as one of the main priorities in the Strategic Development Plan of the city from 2013 to 2017 has just drafting the tourism development strategy, however, that until this moment did not draft. Therefore will be offered certain prerogatives, in which it stated that the strategy should be based. Namely, we will discuss model of redesigning receptive factors, namely hotel capacity, adequate the involvement of the hostel and diffuse hotels. In addition, in the domain of receptive factors will be presented to redressing the quality standards at the level restaurant services. Afterwards, the focus will be on the optimal incorporation of anthropogenic factors, and cultural events in overall tourist offer, but also their promotion, primarily in the domain of better utilization of Kotor ramparts. Special the emphasis will be on the updated routing recreation, as well as better channeling of cruise tourists to the consumers of cultural tourist attractions, on the basis of a benchmark with neighboring Dubrovnik. In terms of financial sustainability of cultural events, as one of the key concepts we will present fundraising model. In order of sustainability and extension of integrated tourist product, will be defined infrastructural and educational preconditions for the development of sports tourism.