POTENTIALS AND PRIORITIES FOR INTEGRATED AND SUSTAINABLE TOURISM DEVELOPMENT OF DANUBE TOURISM DESTINATIONS IN SERBIA
Key tourist resources in the Danube tourism destinations in Serbia (DTDs) are identified for integrated and sustainable tourism development. Based on the attractiveness of these tourist resources, the paper proposes a differentiation of the tourism destination into three high-level tourist areas. The paper proposes criteria and priorities for activating and achieving the integrated and sustainable development of tourism on the Danube. The paper points out that priority should be given to improving the presentation and development of the interpretation of tourist resources in order to achieve the potential level of their attractiveness, as well as developing a wide range of activities, integrating and diversifying the tourist offer of DTDs, and increasing the accessibility of DTDs. As the existing institutional arrangements are among the causes of the unattractive and undeveloped tourist offer, improvements in the management of the DTDs are proposed.
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