PERFORMANCE INDICATORS FOR MEASURING TOURISM DESTINATION COMPETITIVENESS WITH A FUZZY METHOD
The destination image is an important aspect of successful tourism management and destination marketing. The purpose of this paper is to identify those destination features which contribute to build a positive destination attractiveness and to analyze the relationship between those features and the choice of destination by tourists. Accordingly, this study is based on previous research on the impact of tourist information sources in destination promotion. This article is an attempt to prepare a decision by the use of the fuzzy method of ordering alternatives (i.e. aims), and to set priorities among some alternatives and criteria, in the decision-making situations where there are multiple decision-makers, multiple criteria. Under the existing circumstances containing fuzzy characteristics, there is a wish to achieve radical improvements in the production management and decision making. Factors influencing the attractiveness of the destination and its tourism offer can be used to build a methodology for ranking of tourist destinations.
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