CONSUMER ATTITUDES TOWARDS THE POSSIBILITIES OF DEVELOPING SHARING ECONOMY IN TOURISM IN SERBIA
Abstract
In developed countries, the importance and development of sharing economy in tourism, as a new economic model in tourism, has been increasingly discussed in recent decades. In our country, sharing economy in tourism has not yet been sufficiently explored in official reports and academic literature. On the other hand, in practice, there are several collaborative platforms used to search, book and pay for accommodation that consumers in Serbia use. Therefore, the purpose of this paper is to assess the situation and identify opportunities for developing a sharing economy in tourism in Serbia, from a consumer point of view, based on experience in developed countries. In the paper an empirical survey was conducted, using a survey method, on a sample of 500 respondents. The results obtained gave an insight into the extent to which consumers in Serbia participate in the sharing economy in tourism, which factors influence their satisfaction with using collaborative platforms and what the opportunities and challenges of participating in sharing economy in tourism are.
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References
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