SERBIAN EPIC POETRY AS A RESOURCE FOR RURAL CULTURAL TOURISM

  • Jovanka Kalaba Lecturer in English Language, Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Serbia
  • Danijela Pantović Teaching Assistant, Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Serbia
Keywords: heritage, literature, tourism, travel, epic poetry

Abstract

In an effort to look into the possibilities which would innovate the tourist market in less developed branches of cultural tourism in Serbia, this paper explores the potentials of the travel piece Epic Serbia by the renowned Serbian novelist Milisav Savić for literary tourism development in the country and the region. Epic Serbia resulted from a sort of pilgrimage along the paths of Serbian oral poetry that Milisav Savić undertook from 2015 to 2016. He revisited, among other places, his own home region of Raška in south-western Serbia, the first capital of the Serbian medieval state and home to some of the most important UNESCO-protected structures in Serbia. Savić’s poetic travel journey brought the epic heroes of the Serbian oral poetry into focus, linking them to the geographical places, churches, monasteries, battlefields etc., which are all important part of the Serbian cultural heritage today. The aim of the paper is to present the results of a tailor-made questionnaire concerning the level of potential tourists’ interest in literary tourism, in this case epic tourism closely linked to religious and rural tourism. This would further lead to forming a new tourist "package" arrangement within the field of literary tourism, an almost non-existent branch of cultural tourism in Serbia, which would innovate the market and create room for an increase in the number of domestic and inbound tourists.

Downloads

Download data is not yet available.

References

1. Almeida, A., & Garrod, B. (2016). A CATREG model of destination choice for a mature Island destination. Journal of destination marketing & management, No. 8(2018), 32-40.

2. Danas Online, Izložba inspirisana Markom Kraljevićem u rezidenciji Švajcarske, https://www.danas.rs/kultura/izlozba-inspirisana-markom-kraljevicem-u-rezidenciji-svajcarske/, (16 September 2018).

3. Dundes, A. et al. (1996). The Walled-Up Wife: A Casebook, University of Wisconsin Press, Wisconsin.

4. Filipović, N. (2018). Intangible cultural heritage as a motive for choosing the tourist destination Aranđelovac. Hotel and Tourism Management, Vol. 6, No. 1, 53 - 62.

5. Janković, Z., Radovi i toku: ‘Uzidani’ Igora Simića, https://www.fcs.rs/
radovi-i-toku-uzidani-igora-simica/, (18 September 2018).

6. Kalaba, J. (2014). The Subversive Role of Verbal Aggression in the Sarcastic Language of Njuz.net. [sic] – Journal of Literature, Culture and Literary Translation, On Violence, Vol. 4, No. 2, 1-14.

7. Kalaba, J. (2019). Parodija u postmodernističkoj prozi: dekonstruktivno-kritički potencijal aluzivnog diskursa. Jezik, književnost, teorija: tematski zbornik radova, Filozofski fakultet, Univerzitet u Nišu, Niš.

8. Lakićević, M., Durkalić (Pantović), D. (2018). Measurement of tourism market performance in EU countries: results of PROMETHEE-GAIA approach. TISC-Tourism International Scientific Conference, Vrnjačka Banja, 3(2), 99-116.

9. Locke, G. (1997). The Serbian Epic Ballads: An Anthology, Nolit, Belgrade.

10. Oinas, F. J. et al. (1978). Heroic Epic and Saga: An Introduction to the World's Great Folk Epics, Indiana University Press, Bloomington.

11. Petronela, T. (2016). The importance of the intangible cultural heritage in the economy. Procedia Economics and Finance, Vol. 39, 731-736.
12. Pitchford, S., Jafari, J. (2008). Identity Tourism: Imaging and Imagining the Nation, Emerald Publishing, United Kingdom.

13. Rodzi, N. I. M., Zaki, S. A., Subli, S. M. H. S. (2013). Between tourism and intangible cultural heritage. Procedia-Social and Behavioral Sciences, Vol. 85, 411-420.

14. Sagić, Z., Lakićević, M., Durkalić (Pantović), D. (2019). Analysis of tourist turnover in a rural tourism destination-case study of Ivanjica. Economics of Agriculture, Vol. 66, No. 3, 835-850.

15. Savić, M. (2017). Epic Serbia, Raška škola, Beograd.

16. Schaff, B. (2011). "In the Footsteps of ...”: The Semiotics of Literary Tourism. KulturPoetik, Vol. 11, No. 2, 166-180.

17. Stylianou-Lambert, T. (2011). Gazing from home: Cultural tourism and art museums. Annals of Tourism Research, Vol. 38, No. 2, 403-421.
Published
2020-09-05
How to Cite
Kalaba, J., & Pantović, D. (2020). SERBIAN EPIC POETRY AS A RESOURCE FOR RURAL CULTURAL TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(2), 213-228. Retrieved from http://tisc.rs/proceedings/index.php/hitmc/article/view/370