TISC - Tourism International Scientific Conference Vrnjačka Banja http://tisc.rs/proceedings/index.php/hitmc <p>The objectives of the International scientific conference "TOURISM IN FUNCTION OF DEVELOPMENT OF THE REPUBLIC OF SERBIA – Тourism as a Generator of Employment", which will be held from the 30<sup>th</sup>&nbsp;May to the 1<sup>st</sup>&nbsp;June 2019 in Vrnjačka Banja, organized by the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, refer to the consideration of various tourism-related aspects and impact of tourism, as one of the world-leading industries, to the development of the countries. The basic idea is to systematize the effects of tourism on the economic, political, demographic, social development by one multidisciplinary approach.<br><br>Having in mind that the World Tourism Day 2019 will be marked under the title&nbsp;<em>Tourism and Jobs: a better future for all</em>, that travel and tourism sector in 2017 accounted for 9.9% of global employment (over 313 million jobs), that in the last decade one out of five jobs created worldwide is either directly or indirectly related to tourism, while nearly 100 million new tourism-related jobs could be created over the next decade, that reduction of unemployment rate is set as one of the key priorities of economic policy makers and governments around the world, the specific objective of the 4<sup>th</sup>International Scientific Conference is to consider the role and importance of tourism in generating new jobs, reducing the unemployment and increasing the living standard of the population of the Republic of Serbia and other countries.<br><br>In achieving aforementioned Conference objectives, we highly encourage contributions of tourismologists, economists, managers, lawyers, urban planners, sociologists, demographers, geographers, other eminent scientists from universities, institutes, colleges, including representatives of tourism organizations and local self-governments from Serbia and other countries. Organizer’s intention is to open debate on the role tourism plays in the economy of different countries, factors which influence tourism development, measures that need to be taken to adapt to those developments, challenges tourism industry is facing in the digital era, balance that needs to be made between the rights and obligations of the users and providers of tourism services in order to ensure competitiveness of business, etc. It is expected that discussion not only gives answer to many current questions, but also to encourage new ones, in order to improve the tourism-related theory and practice.</p> FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC en-US TISC - Tourism International Scientific Conference Vrnjačka Banja INTERNAL DESTINATION DEVELOPMENT: A CASE OF CAPACITY BUILDING IN INDIA http://tisc.rs/proceedings/index.php/hitmc/article/view/284 <p class="Apstrakt">India is a fast-emerging tourist destination. It has captured the imagination of visitors from around the world who find it fascinating and much different from their own cultures and routine. India is an emerging economy with its share of challenges. The Ministry of Tourism, Government of India, doubles up as the NTO for the destination. It, therefore, owns up the responsibility both for marketing the destination and developing the destination. India is perhaps the only example of having an internal marketing campaign targeted at internal stakeholders educating them about how to conduct themselves before the visitors. The NTO also rolls out ambitious capacity building programmes for all tourism stakeholders, particularly those who are likely to come in direct contact with the visitors. The NTO is conscious of the fact that the quality of a visitor’s experience whenever they interact with any service provider or host community must be superior. This paper outlines the various initiatives of the NTO of India, to build the capacity of multiple stakeholders.</p> Monika Prakash Nimit Chowdhary ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 27 45 AGRITOURISM AS A FACTOR OF RURAL DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/285 <p>The paper is devoted to the development of agritourism as a special type of tourism activity and its role in the development of rural areas. The definition of agritourism is specified, its main models applied in the world practice are characterized. The basic components of resource potential, the main driving forces and key possible segments, as well as main advantages and barriers of rural Russia are considered. The assessment of the current state of the Russian agritourism, the main concepts and programs for its long-term growth and its potential contribution to the total revenues from tourism and farmers' incomes are given.</p> Boris Frumkin ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 46 63 CREATIVE TOURISM IN SMALL CITIES AND RURAL AREAS: LESSONS FROM THE CREATOUR PROJECT, PORTUGAL http://tisc.rs/proceedings/index.php/hitmc/article/view/286 <p class="Apstrakt">Bridging culture/heritage, tourism, and local development, CREATOUR is a three-year research-and-application project that is developing an integrated approach to creative tourism development in small cities and rural areas across Portugal. The project takes a cultural development approach, fostering a diversity of "bottom-up” ideas and experimentation, coupled with knowledge-sharing and capacity-building through networking. The project involves 5 research centres and 40 pilot projects that are independently designed, implemented, and managed across four regions. In the context of limited knowledge of creative tourism models in small communities and rural areas, these pilots are our co-researchers of creative tourism development approaches and challenges in extra-metropolitan areas. This paper presents an overview of the types of models being developed and some of the lessons learned in implementation.</p> Nancy Duxbury ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 64 81 TOURISM OR NOT? A REPORT FROM THE SOUTH BAČKA DISTRICT http://tisc.rs/proceedings/index.php/hitmc/article/view/287 <p class="Apstrakt">There are many discussions in the world about the influence of tourism and its importance in the overall economic development, from different perspectives and with different assessments. Vojvodina's tourism, and therefore the South Bačka District, has not yet reached the satisfactory level of development, nor has it had a visible impact on economic development. The development of the tourist industry largely depends on the perception of the local population, and it has been a more and more prominent topic in the world of research. The authors have attempted to investigate the attitude of the local population in some cities in the South Bačka District, about the current level of tourism development, the importance and benefits of its further development in South Bačka. The authors used the method of survey research, and data processing was performed in SPSS model, program version 21.0. The obtained results indicate the confirmation of the starting hypothesis and the possible positive impact of tourism on the development of the investigated areas.</p> Drago Cvijanović Tamara Gajić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 82 99 PLANNING MARKETING COMMUNICATION INSTRUMENTS AS A PRIORITOR OF EFFECTIVENESS FOR TOURISM (TOURIST) DESTINATIONS http://tisc.rs/proceedings/index.php/hitmc/article/view/288 <p class="Apstrakt">A modern business environment is characterized by intensified market competition in the profit organizations. The same principle applies to the competitive position of tourist destinations, therefore their branding has become a key interest of both tourism organizations and competent state institutions. This paper represents the role of marketing communication as a predictor of the success of branding destinations. The aim of this paper is to gain insight into the methods of improving the competitive position of destinations and improving their image. Also, the paper presents terminological explanations of marketing activities, providing guidance for their implementation and practical operation. By mastering the presented concept, its characteristics and role, significant steps can be taken in improving the existing situation and assisting the development of tourism in Serbia. The paper also presents concrete guidelines for action in practice, which should be managed by competent institutions and tourist organizations in order to achieve better positioning results. The application of the case study methodology is highlighted in illustrating the manifest affirmations of individual instruments and strategies of marketing communication in tourism.</p> Ana Langović-Milićević Milica Kostić-Stanković ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 100 117 FOSTERING RURAL TOURISM DEVELOPMENT – QUADRUPLE HELIX MODEL APPROACH http://tisc.rs/proceedings/index.php/hitmc/article/view/289 <p>The transformation of traditional rural economies into entrepreneurial economies in the transition countries is a very complex process. The individual entrepreneurial role in the field of rural tourism is the main strength for development. The aim of the research is emphasizing entrepreneurship role in rural tourism development in the national rural area, in the context in which governments, universities and other civic organizations could and should take part in forming solid regional systems for supporting rural tourism development. The synergy between university, government, industry and society in form of quadruple helix model, on different system levels (regional, national, international) could form basis for specific area development. The Quadruple Helix Model addresses new form of knowledge production and sees the university as part of a reciprocal relationship with society, industry and government.</p> Jelena Ješić Radovan Pejanović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 118 135 VALORIZATION OF THE FACTORS FOR DEVELOPMENT OF RURAL TOURISM IN THE MUNICIPALITY OF DEBARCA, THE REPUBLIC OF MACEDONIA http://tisc.rs/proceedings/index.php/hitmc/article/view/290 <p class="Apstrakt">This paper explores the application of activities based on segmentation and valorization of factors for the development of several alternative forms of tourism in rural areas. Segmentation is based on the assumption that different types of natural and anthropogenic motifs can attract various types of tourists in the rural area of the Municipality of Debarca in the Republic of Macedonia. Through a number of parameters we value the space for tourism activities which make the basis for identification of direct market segments of many tourism types (cultural, rural, religious, mountain, hunting, etc.) designed for three target customer groups (young, family, adult). The validity of these segments is confirmed by field research (survey and interview) and qualitative - quantitative analysis. Each segment showed different characteristics of how to streamline marketing activities in the direction of development of rural tourism in the rural Municipality of Debarca.</p> Nikola V. Dimitrov Aleksandra Terzić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 136 152 LIVESTOCK AND TOURISM DEVELOPMENT AS A CONSERVATION CONCEPT OF THE SPECIFICITY OF RURAL AREA IN THE MUNICIPALITY OF PETROVAC ON MLAVA http://tisc.rs/proceedings/index.php/hitmc/article/view/291 <p class="Apstrakt">Of the total area that the municipality owns, agricultural areas represent the most valuable natural potential and it provides the conditions for a diversified agricultural production. Agricultural land occupies 74.1% of the total area, but the utilization rate is modest (30%) due to the long-term decline in livestock and the emigration of the working-age population. The tourist potentials of the municipality were not fully activated, so the tourist and catering activity maintained a relatively low share in the structure of the social product.</p> <p class="Apstrakt">The rural area of the municipality represents a significant (but still unused) resource not only for conventional food production, but also for the development of sustainable organic livestock production, processing industry, forestry, water management, trade, tourism, hunting, fisheries beekeeping, etc. The analysis shows that, in the future, the development of livestock and tourism should be the backbone of the rural development of the municipality of Petrovac on Mlava.</p> Cvijan Mekić Milivoje Ćosić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 153 171 AGROTOURISM AS A FACTOR OF RURAL DEVELOPMENT OF SIRINIĆ DISTRICT IN KOSOVO AND METOHIJA http://tisc.rs/proceedings/index.php/hitmc/article/view/292 <p class="Apstrakt">The authors analyze the current problem from the economic point of view of the rural development of the Sirinić District and the importance of agro-tourism financing. The authors’ hypothesis is that agro-tourism directs the entire agrocomplex towards the sustainable development of this Serbian enclave. The term agro-tourism points to the inextricable interdependence between agriculture and tourism, thus it is therefore necessary to solve the problems of financing agricultural farms in the Serbian enclave Sirinić District in Kosovo and Metohija.</p> <p class="Apstrakt">The authors specifically conceive the place of agro-tourism in the concept of rural development, as well as the place of agro-tourism in the concept of economic development. Also considered in the paper is the link between agro-tourism and regional development. The economic effects of agro-tourism are particularly emphasized. Financial resources are one of the biggest restrictions in the development of agro-tourism, lack of accommodation capacities, accompanying equipment and catering facilities, as well as promotion of the sale of rural tourism products to the population of central Serbia.</p> Goran Maksimović Božidar Milošević ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 172 186 MODALITIES OF RURAL TOURISM FINANCING IN EUROPEAN UNION http://tisc.rs/proceedings/index.php/hitmc/article/view/293 <p class="Apstrakt">The European Union is predominantly rural area given that 90% of its territory is considered a rural area according to the categorization of the Organization for Economic Co-operation and Development (OECD). Europe is the world leader in the development of rural tourism. This type of tourism has become the third most important activity in rural areas (with agriculture and forestry). The development of rural tourism in the European Union has been financially supported in institutional sense since the 1990s. The aim of the paper is to present the current modalities of rural tourism financing in the countries that are part of the European Union.</p> Gordana Radović Zorica Vasiljević ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 187 203 COMMON AGRICULTURAL POLICY AND THE ROMANIAN AGRICULTURE – A DRAFT COMPARISON APPROACH http://tisc.rs/proceedings/index.php/hitmc/article/view/294 <p>In contemporary economies, agriculture has positive spill-over effects and contributes in valuing inland potentials and creating a competitive and well functional economic system. The recent evolution of the Romanian agriculture has imposed a new and determinant trend of valuing internal potential of growth in a larger perspective of Common Agricultural Policy (CAP) transformation. The main goal of this research is to present and analyze the relations triggered by the convergence of Romanian agriculture to the new CAP perspective form a larger perspective of European comparisons.</p> Jean Vasile Andrei Iuliana Denisa Radulescu ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 204 221 TOURISM OF THE FUTURE CONTRARY TO THE FUTURE OF TOURISM http://tisc.rs/proceedings/index.php/hitmc/article/view/295 <p>Traditional comprehension of holidays or vacations as the needs for future better and more effective work and fulfilment of assignments, slowly will make a place to a somewhat different philosophical understanding of these notions where holiday or rest or relaxation acquires the place and function in the everyday life. In such a liberated way of life which is free and unrestricted by planned obligations anticipated for the activities, the content of holiday and even the touristic type of holiday would change as well.</p> Vidoje Stefanović Nedžad Azemović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 222 239 TOURISM, DEVELOPMENT AND ITS DISTINCTIVE FEATURES IN MODERN SOCIETY http://tisc.rs/proceedings/index.php/hitmc/article/view/296 <p class="Apstrakt">The modern approach to the supply and demand in tourism is a new thing that changes the concept of what used to determine traditional tourism. The most famous world tourist destinations are going through a major crisis because of the political and environmental disasters which have struck them. The reason for this is the fact that the sea and the sun are not the most critical factors in the development of tourism today. Tourism is a behavioral pattern of a modern man. It is an integral part of the power that is shown in the individuals or groups who travel. In this way, a person can experience different cultures, national values, and the knowledge that are transferred to all the levels of society. The development in technology and information system has led to significant changes in the way tourism operates. The success of an organization depends on the implementation of information systems in all levels of business. Tourism is extremely dynamic. Therefore, to sustain, it needs to follow the modern trends of conducting business. We will present the motives of the movement of tourism today, in the age of the Internet. We will also identify the factors which exert influence on the improvement of the offer. Additionally, we will highlight those factors that impact the significance of tourism in the life of a modern man. This significance differs from the concept of tourism in the last century.</p> Nebojša Pavlović Natasa Simic ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 240 255 SOCIAL AND ECONOMIC ASPECTS OF SUSTAINABLE DEVELOPMENT: THE EXAMPLE OF ACCESSIBLE TOURISM http://tisc.rs/proceedings/index.php/hitmc/article/view/297 <p class="Apstrakt">The actuality of research is based on a very small attention that is paid to rights and needs of persons with disabilities. Research includes the assessment of the legislation and assessment of traffic and accommodation accessibility, as well as the accessiblity of the other contents of the tourism offer. The aim of the research is to show the importance of developing accessible tourism in order to achieve sustainable tourism development. From the social aspect, it is necessary to grant the basic human right to travel. It also has a significant economic effect, given the number of people in the world who have some form of disability. According to the results of the research, accessibility and tourist offer for persons with disabilities in Montenegro are at an inadequate level, and improvement of infrastructure and adaptation of the offer would significantly contribute to strengthening the sustainability of the tourist product.</p> Ivo Županović Dragana Zečević ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 256 272 STAKEHOLDERS IN SUSTAINABLE TOURISM DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/298 <p>Sustainable tourism is not a discrete or special form of tourism. Rather, all forms of tourism should strive to be more sustainable. Making tourism more sustainable is not just about controlling and managing the negative impacts of the industry. Tourism is in a very special position to benefit local communities, economically and socially, and to raise awareness and support for conservation of the environment. Within the tourism sector, economic development and environmental protection should not be seen as opposing forces — they should be pursued hand in hand as aspirations that can and should be mutually reinforcing. Policies and actions must aim to strengthen the benefits and reduce the costs of tourism. Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development.</p> Biljana Pejoska Risteska ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 273 289 TOURISM DEVELOPMENT IN SERBIA – BETWEEN RHETORIC AND REALITY http://tisc.rs/proceedings/index.php/hitmc/article/view/299 <p>This paper examines the underlying problems that appeared in the practical implementation of a Serbian tourism development strategy during the period of 2000<em>-</em>2018 and proposes appropriate countermeasures. The apparent issues have been divided into two categories: curable issues and uncurable paradoxes. This paper examines the five curable issues and suggests the government reaction aimed at compensating for the identified issues: 1) the lack of continuity in tourism priorities, 2) the lack of continuity in plans of detailed regulation, 3) the lack of presence of "low-cost” air carriers, 4) speculative volatility risk of land value included in the investment project, and 5) low tax collection rate of property tax, building tax and tourism tax. Regarding the two incurable issues, this paper elaborates on two of them and explains why the government should ignore them: 6) the poor level of staff skills and 7) poor inspection of labor, building, and tourism in the country.</p> Milan Stamatović Aleksandar Jovičić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 290 309 SUSTAINABLE ECONOMIC DEVELOPMENT OF TOURISM IN THE REPUBLIC OF SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/300 <p class="Apstrakt">Taking into consideration the current practice of tourism development policy in the Republic of Serbia, with a lot of room for progress, potential tertiary sector projects and action plans should include the use of comparative advantages and initiatives for the restoration, development and promotion of tourism, through the preservation of cultural heritage, investment in priority touristic sites, promotion of quality, autochthonous, organic products, as well as promotion of the specificity of rural areas.</p> <p class="Apstrakt">Tourism is one of the fastest growing tourism industry branches, and most countries are trying to integrate them into their development policies as a means of economic diversification, employment growth, urban regeneration and an increase in social well-being.</p> <p class="Apstrakt">The market maturity of tourist destinations is taking place in an ever more complex and competitive environment. Tourist destinations, both those in the development phase and those wishing to achieve, re-gain or retain an advantage over competition, must be provided with a variety of instruments and functional methods, to assess the real situation and to create future scenarios. In this sense, the positioning strategy completely defines a new, multidimensional approach to a competitive game.</p> Mihailo Ćurčić Branislav Živković ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 310 326 EDUCATIONAL TOURISM FOR THE SUSTAINABLE DEVELOPMENT OF SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/301 <p class="Apstrakt">The main goal of this paper is to emphasize the importance, types and potentials of educational tourism for the sustainable development of Serbia. We will start from the concept of sustainable development, and continue by looking at the educational tourism concept holistically, as a tool to improve the quality of education, to strengthen the connection with the local community, to develop all children’s potential and to get them to learn and know more about their local community and be more involved, thus emphasizing the concept of an active citizen who takes responsibility for personal and social growth and development. The results we obtained after studying this issue have pointed to the need to develop educational programs for various tourist destinations, to improve accommodation, work methods and techniques, and to provide better training for the tourist guides in order for them to be able to practice different types of educational tourism. The importance of educational tourism for the sustainable development of tourism in Serbia needs to be supported and promoted through various promotions, actions, projects and the exchange of good practices.</p> Dobrila Lukić Slađana Andjelković ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 327 345 POTENTIALS AND PRIORITIES FOR INTEGRATED AND SUSTAINABLE TOURISM DEVELOPMENT OF DANUBE TOURISM DESTINATIONS IN SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/302 <p>Key tourist resources in the Danube tourism destinations in Serbia (DTDs) are identified for integrated and sustainable tourism development. Based on the attractiveness of these tourist resources, the paper proposes a differentiation of the tourism destination into three high-level tourist areas. The paper proposes criteria and priorities for activating and achieving the integrated and sustainable development of tourism on the Danube. The paper points out that priority should be given to improving the presentation and development of the interpretation of tourist resources in order to achieve the potential level of their attractiveness, as well as developing a wide range of activities, integrating and diversifying the tourist offer of DTDs, and increasing the accessibility of DTDs. As the existing institutional arrangements are among the causes of the unattractive and undeveloped tourist offer, improvements in the management of the DTDs are proposed.</p> Vladica Ristić Marija Maksin ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 346 363 PLACE AND THE ROLE OF ACTIVITIES OF TOURISM AND HOSPITALITY IN THE SERVICE SECTOR OF THE REPUBLIC OF MACEDONIA http://tisc.rs/proceedings/index.php/hitmc/article/view/303 <p class="Apstrakt">The aim of the paper is to show the place and the role of the activities of tourism and hospitality in the service sector of the Republic of Macedonia. Quantitative and qualitative changes among the activities are also present within the service sector, both structurally and temporally. Besides the participation in the GDP structure for the economic policy makers, a number of other economic indicators is also important: employees in the service activities; capacities in service activities; number of business units in service activities; turnover in service activities; employee’s earnings in service activities. Accommodation and food service activities in relation to other service activities will provide a critical overview of the thesis whether it is tourism or some other activities that hold a special place in the strategy for future development in the Republic of Macedonia.</p> Risto Gogoski ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 364 381 IMPACT OF TOURISM ON ECONOMIC DEVELOPMENT OF SERBIAN MOUNTAIN AREAS http://tisc.rs/proceedings/index.php/hitmc/article/view/304 <p>Mountain tourism represents one of the strategically important segments of the economy and a significant potential for the development of tourism products and services. Kopaonik, Zlatibor and Stara planina, as the most representative mountain sites of Eastern, Central and Western Serbia, represent natural resources and tourist destinations for an intensive and sustainable development of this type of tourism.</p> <p>Through the financial analysis of the existing tourist entities, the paper highlights positive examples and competitive advantages, as well as the impact of mountain tourism on employment and the perspective of further economic development at the mentioned mountainous sites.</p> <p>A systematic analysis of existing tourist capacities shows the projection and vision of further valorization of mountain tourism, intensification of economic activity and space for creation of modern tourist infrastructure through investment packages and implementation of adequate development strategy.</p> Nikola Vidović Milenko Dželetović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 382 397 TOURISM DEVELOPMENT LIMITATIONS AND TOURIST TRAFFIC ANALYSIS IN SOUTH AND EASTERN SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/305 <p class="Apstrakt">The aim of this paper is to assess the current problems and limitations in the development of tourism in the region of South and Eastern Serbia, as well as analysis of tourist traffic in this region. There are numerous natural and anthropogenic tourist values on the territory of the South and East Serbia region, which represent the comparative advantages of tourism development. This creates a certain level of competitiveness of the region, but this level is not satisfactory. In this paper, the measures and activities to be undertaken will be emphasized in order to improve the quality of the tourist offer, enable and promote the development of tourism in this region. These measures and activities should lead to creation of diversified tourist offer, to faster development of tourism and increase of tourist traffic in the destinations of this region. It is therefore important to identify both affirmative as well as limiting factors of tourism development in this area and to critically approach their analysis in order to improve the tourism development and raise the level of destinations competitiveness in the South and Eastern Serbia region.</p> Dragana Ilić Predrag Stamenković ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 398 414 INFLUENCE OF KAJMAK AS A CULTURAL ASSET ON THE GROWTH OF THE TOURIST OFFER OF WESTERN SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/306 <p class="Apstrakt">Kajmak as a Serbian traditional dairy product, suitable for mass consumption and prepared in a traditional way has a special flavor and as such is an essential factor not only in traditional dining but also in restaurants based on national gastronomy. The main goal of the research is to determine how by registering on the list of the intangible cultural heritage of the Republic of Serbia and preserving the craft of traditional production and with popularization of domestic products, kajmak can have a significant impact on the growth of the tourist offer of Western Serbia as an important autochtonous gastronomic product.</p> Marina Bugarčić Jovan Bugarčić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 415 430 DEVELOPMENT OF TOURISM AND LOCAL ECONOMIC DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/307 <p class="Apstrakt">The development of tourism and tourist destinations, especially in certain regions of Serbia, depends on the increase of social capital of the destinations. It applies particularly if the goal is to enter the international market, that is to attract foreign guests in a way which is in accordance with the local community development programme. This article has analyzed the way how to enlarge social capital with the aim to attract foreign tourist and then to test the integrative model iModel which is based on systematic thinking. Next, the relationship between systematic thinking, tourism and social capital has been discussed. The research has been done on Podunavlje District, whose market can be the regional countries and some developed countries such as Germany and Austria as well. The capacities can be enforced by enlarging social capital which needs the help of all the participants at the destination. This study is also based on the analysis of the application of local economic development programme (LED) related to the destination of Smederevska Palanka and Podunavlje District.</p> Jovan Rudež Srđan Drobnjak ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 431 449 EXAMINING THE SUPPORT OF THE LOCAL COMMUNITY FOR THE DEVELOPMENT OF SUSTAINABLE MINING TOURISM http://tisc.rs/proceedings/index.php/hitmc/article/view/308 <p>There is an increasing interest in mines and facilities related to the mining and industrial heritage perceived as tourist attractions on the global scale. Mining tourism, as a specific tourist segment within the industrial heritage tourism, diversifies a largely standardised tourist offer, providing tourists with a different experience and aesthetics of the landscape. Mining tourism has the potential to improve the social, economic and environmental elements of the local community, as well as to expand the development of tourism within the regional scale. This study aims to examine the support of the local community for the development of mining tourism in the context of sustainable development. This topic is up to date as it deals with a specific relation between the local community and tourism. Mining tourism has the potential to enhance the development of sites which are otherwise not so attractive to tourists.</p> Darko Dimitrovski Vladimir Senić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 450 468 TOURISM AS A CATALYST FOR LOCAL ECONOMIC DEVELOPMENT IN THE MUNICIPALITY OF VRNJAČKA BANJA http://tisc.rs/proceedings/index.php/hitmc/article/view/309 <p>In this paper we present local economic development as a process and leader of the overal development of the economy, as a form of directing the local community through cooperation between public, business and civil sector in order to provide economic development for the local community, which means growth of economy and an increase of employment of the local population. This paper also intends to present strengths of tourist municipalities and the role of their natural predispositions for qualitative growth and development by exploitation of natural, cultural and human resources. The results and effects of the study are not related only to theoretical consideration, as we also provide practical recommendations for the local government of Vrnjačka Banja and which can be a useful example for other tourist municipalities.</p> Marija Lakićević Milica Žarevac Bošković ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 469 485 THE IMPACT OF TOURISM ON ECONOMIC GROWTH AND DEVELOPMENT: THE CASE OF THE CITY OF VALJEVO http://tisc.rs/proceedings/index.php/hitmc/article/view/310 <p class="Apstrakt">Tourism development is considered to be the productivity factor of the economy of a city, region or a state, and the effects of tourism on economic development and social life are numerous and powerful. Since the City of Valjevo has appropriate tourism resources and is one of the regional centers in the network of municipalities and cities of the Republic of Serbia, it recognizes tourism as a possible solution for optimal, long-term development. Therefore, the subject of this research relates to the assessment of the significance of tourism industry for the overall development of the City of Valjevo, as well as the perception of basic parameters of this activity by using the Defert-Barretje index. The aim of the research is to analyze direct and indirect effects of tourism on the economy of the City of Valjevo, pointing out the particularities of this branch of economy and determining the direction of the development of the City of Valjevo regarding the role of tourism.</p> Vladimir Malinić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 486 501 FELIX ROMULIANA: ANALYSIS OF CULTURE-HISTORICAL, SPATIAL AND ECONOMIC POTENTIALS http://tisc.rs/proceedings/index.php/hitmc/article/view/311 <p>Eastern Serbia abounds in rich historical heritage and great tourist potential, due to the fact that 17 Roman emperors were born or lived here. Not until the Master plan and its realization in form of tourist route Roman emperors road and Danube road of wine (2015) was this potential utilized and historical treasure shared with numerous tourists around the world. After the development of the tourist arrangement, an increase in the number of tourists followed (positive trend since 2015: increase of 20% in 2017 in comparison to 2015), and the route provided a growth of employment in sectors connected to tourism in Eastern Serbia (this number was 3 times bigger in 2015 in comparison to previous year). Namely, based on the analysis of secondary data collected from publicly available sources, mainly Statistical Office of the Republic of Serbia, the study concludes that the development of tourism can ensure improvement of living standard and overall economic growth.</p> Ivana Lončar ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 502 518 TOURISTIC VALORISATION OF DRAGAS MUNICIPALITY IN TOURISM DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/312 <p>Today, the growing interest of modern tourists is to stay in ecologically clean and untouched areas that will enable them to return to nature in order to meet their tourist needs. Today's tourists are focusing on destinations whose natural resources are the basis of the tourist offer. With its exceptional alpine nature and high mountainous surroundings, the municipality of Dragash and its immediate surroundings, in terms of geographical position and tourist offer, is an adequate place for modern tourists. The aim of the paper is to identify all factors that positively and negatively affect the development of tourism in the municipality of Dragash, and determine the course of action for the full utilization of the existing natural and anthropogenic resources and the promotion of tourist activity in that part of Kosovo. The paper is descriptive, as it will describe the phenomena, processes and relations that characterize Dragash municipality as a tourist destination. Special attention is paid to the tourist geographic position of the municipality of Dragash, assessment of the natural values ​​of tourism development, anthropogenic values, forms of tourist traffic and prospects in tourism development.</p> Šerif Aga ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 519 534 POSSIBILITIES FOR URBAN TOURISM DEVELOPMENT IN THE MUNICIPALITY OF CAIR http://tisc.rs/proceedings/index.php/hitmc/article/view/313 <p class="Apstrakt">This paper examines different possibilities for development of tourism in the Municipality of Cair. There is a real need for advancing current development of tourism. Tourism has significantly been increasing for the past decade. However, the Municipality is one of the smallest in the country, with urban characteristics. On the other hand, it has numerous tourism values which are not being used in a satisfactory degree. Thus, the need arose to determine new methods for creating attractive tourism products with the available resources. This paper is the result of the conducted research activities at the territory of the Municipality. It presents the findings from the study for creating a Strategy for tourism development. The results should allow an optimal use of the available resources in terms of urban tourism development. In this sense elaborated are different recommended measures and activities that have to be implemented in the future.</p> Sasho Korunovski Michael Risteski ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 535 552 IMPACT OF TOURISM ON THE QUALITY OF THE ENVIRONMENT IN THE FIELD OF PROTECTED AREAS http://tisc.rs/proceedings/index.php/hitmc/article/view/314 <p>The protected natural areas are assets of great importance for the development of tourism. Bearing in mind the fact that tourism, in addition to positive impacts, in many ways also exerts a negative influence on the environment, especially in the field of natural resources and biodiversity, it is interesting to consider the influence of tourism on the protected natural areas and the reason why the monitoring of protected areas in Serbia is necessary. The aforesaid is particularly important as the sustainable management of the protected natural areas is an important condition of continuous development of tourist turnover. The research section of the paper deals with the number of individual protected natural assets in Serbia in the period from 2015 to 2017 and touches upon the ecologically significant areas. The paper applies an analytical method, a deductive method and the basic quantitative analysis of data. The research in this paper was based on the official data of the Statistical Office of the Republic of Serbia and the Environmental Protection Agency.</p> Milan Počuča Jelena Matijašević-Obradović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 553 569 TOURISM IN FUNCTION OF DEVELOPING MAVROVO AS MOST PROTECTED AREA IN MACEDONIA http://tisc.rs/proceedings/index.php/hitmc/article/view/315 <p class="Apstrakt">Tourism development in Mavrovo is based on the optimal use of tourist resources for which tourism has particular importance because its developmental potentials are remarkable. It is a factor of socioeconomic progress by accelerating economic, social and cultural development.</p> <p class="Apstrakt">Inclusive tourism planning enables evaluation and use of the resources in a sustainable way both in the natural and cultural spheres. Mavrovo is characterized by the presence of typical configuration and widespread natural values that enable it to acquire credentials of protection of the highest rank in the country.</p> <p class="Apstrakt">In addition, there is a significant cultural, historical and ethnographic heritage. Such complexity suggests that the development of tourism should rely on the use of authentic values. They should be the basis of the tourist offer and the creation of recognizable tourist products which in the performance of the tourist market will have successful acceptability for tourist clients from the country and abroad.</p> Naume Marinoski Ivanka Nestoroska ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 570 586 SMEs IN THE DEVELOPMENT OF TOURISM IN THE AREA OF THE CRNA REKA BASIN IN THE REPUBLIC OF MACEDONIA http://tisc.rs/proceedings/index.php/hitmc/article/view/316 <p>Modern and dynamic working conditions indicate a challenge for SMEs that are characterized by the ability to quickly adapt to change, opportunities and consumer needs. The subject of research in this paper focuses on perceiving the impact of SMEs in the development of tourism in the area of the Crna Reka basin. From geographical point, the Crna Reka passes through 13 municipalities in the southwestern part of the Republic of Macedonia and covers an area of 4869.72 km2. Natural beauties, clean environment, monasteries, manifestations, traditional food, and local resources preconditions tourism development throw the SMEs in this region.</p> <p>The subject of research in this paper is focused on perceiving the need for applying an innovative approach in creating an original tourist offer. Through the analysis, the basic hypothesis will be confirmed that the SMEs are promoters of tourism development in this region.</p> Cane Koteski Marija Magdincheva-Shopova ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 587 602 HOW TO PLAN THE DEVELOPMENT OF CYCLE TOURISM? – EXAMPLE OF ISTRIA COUNTY http://tisc.rs/proceedings/index.php/hitmc/article/view/317 <p>Cycle tourism is one of the most interesting tourism products because it can be developed in very different regions. Over the last few years within the framework of European projects, national and regional organisations, international routes like EuroVelo and other routes and trails from local to international level have been developed and promoted. The objective of this paper is to summarise the lessons from the creation of an operational plan for cycle tourism at regional level in the case of Istria County. Istria County, as the most developed tourist county in Croatia, began to develop cycle tourism in the middle of the nineties of the last century. Compared to other regions in Croatia, the County of Istria has many cycling trails and routes. Also, for a growing number of tourists, cycling is one of the important motives for their arrival in Istria. In the design of the cycle tourism development plan, a number of stakeholders were involved. The involvement of stakeholders was very important since the development of cycle tourism can have a significant impact on a large number of stakeholders in the region.</p> Kristina Brščić Katarina Lovrečić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 603 620 ECONOMIC ANALYSIS OF FACTORS AFFECTING THE DEMAND FOR DESTINATION DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/318 <p>The subject of the research is to determine which respondents’ perceptions regarding the main features of legal, economic, sociological, cultural, historical and natural characteristics of the Republic of Serbia predict the selection of Serbia as a desirable destination for providing medical tourism services. In this paper, a survey method was used on a sample of 365 respondents. The majority of respondents in the sample were at the age group of 41-50 years of age, almost equally represented by men and women, with the highest percentage of the average income ranging from €2,001-4,000, who finished secondary school and faculty, married, speaking mostly English, Norwegian, Italian and German. The statistical method applied was Paired Paired-Samples T Test, Factor analysis, and Logistic Regression. An analysis of the above findings points to the conclusion that foreign patients, users of medical tourism services, are not sufficiently informed about Serbia as a medical tourism destination, having mostly negative or insufficiently positive perceptions. The findings indicate that perceptions of the quality of human resources in tourism, such as medical staff politeness, quality education, and good living conditions can positively influence the desirability of Serbia as a medical destination.</p> Svetlana Ignjatijević Jelena Vapa-Tankosić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 621 637 POSSIBILITIES FOR APPLICATION OF ECONOMIC ANALYSIS MODEL http://tisc.rs/proceedings/index.php/hitmc/article/view/319 <p class="Apstrakt">Markets represent a very dynamic category, subject to change and constant development. However, as well as predicting other rapidly changing occurrences, the careful market study gives the opportunity to see certain forces that stand in the background of seemingly random movements.</p> <p class="Apstrakt">Economic analysis serves extremely precise methods that allow these changes in the economic environment to be explained. The basis of these methods is in relation to the quote theory and demand. This theory shows how the consumers' preference determines the demand of consumers for goods, while business costs are the basis of the offer of goods.</p> Predrag Jovićević Milan Mihajlović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 638 653 ECONOMIC ANALYSIS OF TOURISM INDUSTRY IN ZANZIBAR http://tisc.rs/proceedings/index.php/hitmc/article/view/320 <p class="Apstrakt">This paper is divided into two parts, the first of which will try to describe the tourism sector in three major areas, number one is through checking its historical background, number two is how it became the dependent sector in national economy and lastly its improvement from 1986 up to date. It also describes the challenges caused by the tourism sector to the community and some possible solutions to take up on this sector to improve its efficiency and remove barriers for the advancement of this sector. Also, this part will explain a bit about investment opportunities that are available in Zanzibar especially in the tourism sector, this part will give a briefly description on the barriers that facing tourism sector which leads to the absence of many investors to invest their capital in Zanzibar. The last part will provide best solutions to be taken so as to fix up all the setbacks and make this place suitable for foreigners investment and developing other sectors like infrastructures, social services, and expansion of employment opportunities for indigenous people.</p> Ramadan Issa Hemed Duško Jovanović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 654 671 PERFORMANCE INDICATORS FOR MEASURING TOURISM DESTINATION COMPETITIVENESS WITH A FUZZY METHOD http://tisc.rs/proceedings/index.php/hitmc/article/view/321 <p class="Apstrakt">The destination image is an important aspect of successful tourism management and destination marketing. The purpose of this paper is to identify those destination features which contribute to build a positive destination attractiveness and to analyze the relationship between those features and the choice of destination by tourists. Accordingly, this study is based on previous research on the impact of tourist information sources in destination promotion. This article is an attempt to prepare a decision by the use of the fuzzy method of ordering alternatives (i.e. aims), and to set priorities among some alternatives and criteria, in the decision-making situations where there are multiple decision-makers, multiple criteria. Under the existing circumstances containing fuzzy characteristics, there is a wish to achieve radical improvements in the production management and decision making. Factors influencing the attractiveness of the destination and its tourism offer can be used to build a methodology for ranking of tourist destinations.</p> Zoran Ćirić Otilija Sedlak ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 672 686 PROSPECTS OF MEDICAL TOURISM DEVELOPMENT IN SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/322 <p class="Apstrakt">Combination of medicine and tourism is a relatively new type of tourism that significantly contributes to economic development of certain countries. It represents a type of health tourism that is focused on providing medical assistance including surgeries, organ transplantation, aesthetic plastic surgery, complex dental surgeries and similar medical interventions. Over the last few years, medical tourism is undergoing a global expansion. Number of medical tourists is on the annual rise around the world and such trends are emerging in our country as well. However, despite great potential that Serbia has for medical tourism development, this type of tourism is still stagnating. Namely, potential users have rather limited information on what Serbia has to offer in terms of medical tourism. The objective of this paper is to point out possibilities of developing such type of tourism, due to Serbia’s potential in terms of medical and tourism services.</p> Tijana Ljubisavljević Sandra Živanović ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 687 704 SCHUMANN RESONANCE: NEW ASPECTS FOR TOURISM DEVELOPMENT http://tisc.rs/proceedings/index.php/hitmc/article/view/323 <p>The Schumann resonance is a global level important discovery that Earth produces natural electromagnetic waves in the extremely low frequency of 7.83[Hz]. It spreads a signal that positively or negatively affects all living beings, including humans in their natural environment. The research discusses some impacts that this resonance may have over tourists and visitors that visit or prospectively intend to visit different tourist destinations in Macedonia. Moreover, the paper puts a focus on some locations with tourism motives (like churches, monasteries, spas, mines, geo-tourist locations, etc.) that already have tourist activity, or those with potential to have one. From a scientific point of view, the paper offers the possibility to perceive some effects of the Schumann resonance on tourists and visitors from different approaches: psychological, neurological, physiological, etc. From a practical point of view, the findings may assist in identifying new strategic dimensions for promoting new aspects of tourist product in Macedonia.</p> Biljana Petrevska Risto Popovski ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 705 722 TOURISM DEVELOPMENT STRATEGIES: NEW ASPECTS TAILORED UPON THE SCHUMANN RESONANCE http://tisc.rs/proceedings/index.php/hitmc/article/view/324 <p>From its existence, man seeks to visit places where he feels calm, filled with positive energy and pleasure. Such places exist and represent a long-standing sphere of interest both to individuals who explore and travel on their own, as well as to modern tourism, which focuses on health and development of such places and offers on tourism market through development strategies. In this paper, the strategies that are elaborated are the ones that will associate availability of such locations with the electromagnetic field in their surroundings and the people’s need to enjoy its influence. The main focus is put on the impact on the global magnetic field of the Earth, represented through the Schumann resonance and its potential influence on human health and the creation and application of development strategies that will promote new approaches to this tourism product in Macedonia.</p> Mimoza Serafimova Risto Dambov ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 723 741 GLOBAL EARTH MAGNETIC FIELD AND RECREATIONAL ENVIRONMENT: ISSUES TO BE ADDRESSED http://tisc.rs/proceedings/index.php/hitmc/article/view/325 <p class="Apstrakt">Have you ever noticed that there are places where a person can feel relaxed, full of energy and revitalized? These places may be recreational locations (tourist resorts, wellness, and spa-centers) and tourist attractions (churches, monasteries, geo-parks, etc.). On the other hand, the therapeutic benefits of electromagnetic field radiation on human’s body have already been medically proven. The objective of the paper is to introduce some new insights and raise a discussion if the existence of such magnetic fields may be a reason why people feel more relaxed and healthier when visiting or staying at such recreational environment. Thus, the authors argue the possible influence of the Earth’s magnetic fields on the well-being of those who visit, sightsee or stay at tourist and leisure environment. Particular attention is raised within the optional utilization of the extra-low frequency as the Schumann resonance in recreational areas that are used for tourism and relaxing purposes.</p> Vlatko Cingoski ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 742 759 THE PROCEDURE OF THE PERFORMANCE AUDIT OF HEALTH TOURISM FINANCING BY VOUCHERS IN THE REPUBLIC OF SERBIA http://tisc.rs/proceedings/index.php/hitmc/article/view/326 <p class="Apstrakt">The aim of the paper is to develop the audit procedure for financing health tourism in the function of the performance audits in order to determine the status that would support the development of tourism in the Republic of Serbia. The first step in the process is to identify the requirements and to establish the key control points. Based on the request, the impact of this grant on the development of health tourism will be determined. On the basis of the obtained audit findings, the results will be compared to each other in order to build the appropriate basis which will be the starting point for development of the audit procedure. Audit findings are used to measure the model that evaluates the efficiency of spending the funds received in vouchers in financing tourism, assess the efficiency of cooperation of tourist communities with health institutions and contributions to the development of the RS.</p> Jelica Eremić-Đođić Aleksandra Tomić ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0/ 2019-07-03 2019-07-03 4 2 760 775