SETTING UP INTEGRAL TOURIST PRODUCTS, OFFERING GREEN, ACTIVE AND HEALTHY 5* EXPERIENCES IN LANDSCAPE: MUNICIPALITY OF IVANČNA GORICA IN SLOVENIJA

Lea-Marija Colarič-Jakše; Urša Kutnar

doi:10.52370/TISC2059LC

Lea-Marija Colarič-Jakše Dean at Landscape governance college GRM Novo mesto and Head of Research and development Institute Grm Novo mesto – center of biotechnic and tourism, Sevno
Urša Kutnar Student at Landscape governance college GRM Novo mesto, Sevno

DOI: https://doi.org/10.52370/TISC2059LC

Keywords: tourism, tourist, integral tourist product, tourist offer, apitourism

Abstract

Ivančna Gorica in Slovenija is rich with cultural heritage and natural resources. In 2018, it introduced apitourism, as the Carniolan bee was first found in Ivančna Gorica. One of the problems is that the tourist offer is dispersed and not connected enough. Another problem lies in the tourist providers who fail to cooperate and work together. Since there were no integral tourist products to be found, we surveyed 213 participants. Based on the survey we assembled products, pointed out the most attractive one and gave some guidelines for further development. In the article we present the suggestions for the integral tourist products more in detail, we show the results and how article can be a basis for further research. This approach and the analysis of setting up integral tourist products can contribute to new achievements and originality. Products can enter the market after undergoing a professional examination and an upgrade.

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