WELLNESS IN SERBIAN HOTELS DURING THE COVID-19 PANDEMICS
Abstract
In the last twenty years, Serbia has significantly improved the number and quality of accommodation facilities in tourism, especially in the hotel industry. The wellness concept in the hotel offer is known as a highly competitive tourist product, which has the capacity to attract domestic and foreign guests. Hotels in Serbia have recognized this possibility and started investing in wellness facilities and equipment, especially in spas with exceptional natural resources (thermal and mineral water, air and peloid). The COVID-19 pandemic has negatively affected the hotel industry, especially in cities. In response to the challenge, wellness hotels respected the measures of the RS Government and the Crisis headquarters but also changed procedures. Our research has shown that the situation regarding the implementation of anti-Covid standards in Serbia wellness hotels is satisfactory.
Downloads
References
Ardell, D. B. (1983). A Wellness Modell for National Health Insurance. Journal of Health and Human Resources Administration. Vol. 5, No. 3, 321-333.
Bradić-Martinović, A. (2021). Personal Data Protection in Serbian Hotels. Book of proceedings from The 12th International Conference on Business Information Security, BISEC-2021. Beograd Univerzitet Metropolitan, 7-13.
Center for Investigative Journalism of Serbia. (2021). What the Data on the Vaccinated and Unvaccinated in Hospitals Show, https://www.cins.rs/en/what-the-data-on-the-vaccinated-and-unvaccinated-in-hospitals-show/. (10 November 2021).
Cimbaljević, M., Blešić, I., Demorović, D., Milentijević, N. (2018). Percepcija zaposlenih o informacionim tehnologijama i e-marketingu u hotelima u Srbiji. Marketing. Vol. 49. 277-287.
Europe Best Destinations. (2022). Best Wellness Hotels in Europe, https://www.europeanbestdestinations.com/top/best-wellness-hotels-ineurope/ (12 January 2022).
Gligorijević, Ž., Novović, M. (2014) Zdravstveno-rekreativni turizam u procesu razvoja banjskih i planinskih turističkih mesta, Ekonomske teme, Vol. 52, No. 4, 498-512.
Global Wellness Institute – GWI. (2019). Understanding Wellness: Opportunities & Impacts of the Wellness Economy for Regional Development, White Paper Series. Miami. US.
Global Wellness Institute – GWI. (2021). The Global Wellness Economy Reports: Looking Beyond COVID, https://globalwellnessinstitute.org/industry-research/the-global-wellness-economy-looking-beyond-covid/ (17 January 2022).
Global Wellness Institute – GWI. (2022). The Global Wellness Economy Reports: Country Rankings, https://globalwellnessinstitute.org/industryresearch/2022-global-wellness-economy-country-rankings/ (17 January 2022).
Hotel Merkur web presentation, https://www.wellness-spa.rs/hotelmerkur/ (23 January 2022).
Kovačević, I., Bradić-Martinović, A., Petković, G. (2021). Covid-19 impact on cultural and natural Pan-European thematic routes. Ekonomika preduzeća, Vol. 69, No. 5-6, 357-368.
London Business Wire. (2020). Press release content from Business Wire. The AP news staff was not involved in its creation, https://apnews.com/hub/press-releases/business-wire. (09 January 2022).
Mihailović, B., Radić Jean, I., Popović, V., Radosavljević, K., Chroneos Krasavac, B., Bradić-Martinović, A. (2020). Farm Differentiation Strategies and Sustainable Regional Development. Sustainability, Vol. 12, No. 17, 1-18.
Mišić, T., & Bradić-Martinović, A. (2020). Medical tourism in serbian spas–are we competitive?. In Tourism International Scientific Conference Vrnjačka Banja-TISC, Vol. 5, No. 1, 296-313.
Mueller, H., Kaufmann, L., E. (2001). Wellness Tourism: Market analysis of a special health tourism segment and implications for the hotel industry. Journal of Vacation Marketing, Vol. 7, No. 1, 5-17.
Myers, J., Sweeney, T., & Witmer, J. (2000). The wheel of wellnesscounselling for wellness: A holistic model for treatment planning. Journal of Counselling and Development, Vol. 78, 251–266.
Ognjanović, J. (2016). Poslovni uspeh hotela u Srbiji posmatran kroz uticaj poslovnih aktivnosti koje doprinose stvaranju vrednosti. Megatrend revija. Vol. 13, No. 3, 63-81.
Petković, G., Pindžo, R., Bradić-Martinović, A. (2022). Competitiveness factors of Serbian tourism. Економика предузећа, Vol. 70, No. 1-2.
Pine, J., Gilmore, J. (1999). The Experience Economy, Harvard Business School Press, Boston, MA.
Romanova, G., Vetitnev, A., Dimanche, F. (2015) Health and Wellness Tourism, in: Tourism in Russia - A Management Handbook, Emerlad, United Kingdom.
Statistical Office of the Republic of Serbia (2014-2020). TU-10 Monthly reports in August. Accommodation capacity by property type, https://www.stat.gov.rs/publikacije/ (09 January 2022).
Vićentijević, J. (2016). Wellness as a segment of spa tourism in Serbia. In Tourism International Scientific Conference Vrnjačka Banja-TISC, Vol. 1, No. 1, 88-105.