THE IMPACT OF ECO-FRIENLY FEATURES OF A DESTINATION ON TOURIST SATISFACTION – THE CASE OF MONTENEGRO
Keywords:
green product, quality offer, tourist experience, sensory dimension, social dimension, emotional dimension
Abstract
Green attributes represent a vital aspect of the tourism offer that enhances the postmodern destination product. By integrating green offering potential, destinations raise the level of tourist engagement which in turn initiates higher consumption. Although the importance of the green aspects of tourist offer has been identified, there is a gap in the existing literature on the importance of eco-friendly features of a destination to the tourist satisfaction. The aim of this study is to analyze the effects of experiential dimensions by eco-friendly features of a destination on tourist satisfaction. Using descriptive statistics and Pearson's correlation coefficient on a sample of 80 respondents, the results indicate that there is a statistically significant and positive relationship between tourist experience of eco-friendly destination product and satisfaction. This study can provide a basis for understanding the principles of generating a unique tourist experience through green activities and as such can serve as a premise when planning a green product development strategy at the level of a tourist destination.
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References
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Andari, R., & Setiyorini, H. P. (2016). Green tourism role in creating sustainable urban tourism. South East Asia Journal of Contemporary, 9(1), 27-30.
Breiby, M. A., Duedahl, E., Qian, H., & Ericsson, B. (2020). Exploring sustainable experiences in tourism. Scandinavian Journal of Hospitality and Tourism, 20(4), 335-351.
Cheng, J. C., Chiang, A. H., Yuan, Y., & Huang, M. Y. (2018). Exploring antecedents of green tourism behaviors: A case study in suburban areas of Taipei, Taiwan. Sustainability, 10(6), 1928.
Chia-Jung, C., & Pei-Chun, C. (2014). Preferences and willingness to pay for green hotel attributes in tourist choice behavior: The case of Taiwan. Journal of Travel & Tourism Marketing, 31(8), 937-957.
Cohen, E. (1979). A phenomenology of tourist experience. Sociology, 13(2), 179-201.
Dolnicar, S., & Long, P. (2009). Beyond ecotourism: The environmentally responsible tourist in the general travel experience. Tourism Analysis, 14(4), 503-513.
Eusebio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioral intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80.
Ibnou-Laaroussi, S., Rjoub, H., & Wong, W. K. (2020). Sustainability of green tourism among international tourists and its influence on the achievement of green environment: Evidence from North Cyprus. Sustainability, 12(14), 5698.
Kebete, Y., & Wondirad, A. (2019). Visitor management and sustainable destination management nexus in Zegie Peninsula, Northern Ethiopia. Journal of Destination Marketing & Management, 13, 83-98.
Kusumah, E. P. (2023). Sustainable tourism concept: tourist satisfaction and destination loyalty. International Journal of Tourism Cities, 10(1), 166-184.
Liu, C. H., Horng, J. S., Chou, S. F., Chen, Y. C., Lin, Y. C., & Zhu, Y. Q. (2016). An empirical examination of the form of relationship between sustainable tourism experiences and satisfaction. Asia Pacific Journal of Tourism Research, 21(7), 717-740.
Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore’s concept of experience economy and its dimensions. Empirical examination in tourism. Journal of quality assurance in hospitality & tourism, 12(4), 237-255.
Miller, Z. D., Rice, W. L., Taff, B. D., & Newman, P. (2019). Concepts for understanding the visitor experience in sustainable tourism. In A research agenda for sustainable tourism (pp. 53-69). Edward Elgar Publishing.
Moise, M. S., Gil-Saura, I., & Ruiz-Molina, M. E. (2021). „Green” practices as antecedents of functional value, guest satisfaction and loyalty. Journal of Hospitality and Tourism Insights, 4(5), 722-738.
Morgan, M., Lugosi, P., & Ritchie, J. R. B. (2010). The tourism and leisure experiences: consumer and managerial perspectives. Bristol: Channel view.
Newton, A. C. (2015). Defining the green economy and the potential role of green tourism. Tourism in the Green Economy. Edited by Maharaj Vijay Reddy and Keith Wilkes (pp. 32-45). London and New York: Routledge.
O’Dell, T., & Billing, P. (2005). Experiencescapes: Tourism, culture and economy. Copenhagen: Copenhagen Business School.
Pekovic, S. (2021). Green pull motives and overall tourist satisfaction: a macro-and micro-levels analysis. International Journal of Contemporary Hospitality Management, 33(4), 1368-1390.
Pine II B. J., & Gilmore, J. H. (2011). The experience economy, Updated edition. Boston, MA: Harvard Business Review Press.
Rodríguez-Díaz, B., & Pulido-Fernandez, J. I. (2019). Sustainability as a key factor in tourism competitiveness: A global analysis. Sustainability, 12(1), 51.
Roy, D., Dhir, M. G. M., & Ahsan, M. K. (2016). Factors affecting tourist satisfaction: A study in Sylhet Region. ABC Research Alert, 4(3), 9-20.
Schmitt, B. (1999). Experimental marketing: a new framework for design and communications. Design Management Journal, 10(2), 10-17.
Setini, M., Wardana, I., Sukaatmadja, I., Ekawati, N., Yasa, N., & Astawa, I. (2021). Policy models for improving ecotourism performance to build quality tourism experience and sustainable tourism. Management Science Letters, 11(2), 595-608.
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development, 29(1), 259-271.
Tang, C., Zheng, Q., & Ng, P. (2019). A study on the coordinative green development of tourist experience and commercialization of tourism at cultural heritage sites. Sustainability, 11(17), 4732.
Tussyadiah, I. P., & Fesenmaier, D. R. (2007). Interpreting tourist experiences from first-person stories: A foundation for mobile guides. Paper presented at the 15th European Conference on Information Systems, St. Gallen, Switzerland.
Published
2024-07-12
How to Cite
Manojlovic, M., Stanovcic, T., & Perovic, D. (2024). THE IMPACT OF ECO-FRIENLY FEATURES OF A DESTINATION ON TOURIST SATISFACTION – THE CASE OF MONTENEGRO. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 290-302. https://doi.org/10.52370/TISC24290MM
Section
Articles
