Dukić, B., Has, A. and Mitrović, S. 2026. IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON THE PROFESSIONAL ACTIVITIES OF LOCAL TOUR GUIDES. Tourism International Scientific Conference Vrnjačka Banja - TISC. 9, 1 (Oct. 2026), 295-304. DOI:https://doi.org/10.52370/TISC26295BD.