Tourism International Scientific Conference Vrnjačka Banja - TISC

THE IMPORTANCE OF SUSTAINABLE DEVELOPMENT FOR THE CITY OF ŠABAC AS TOURIST DESTINATION

Aleksandra Đorđević, Jelena Ignjatović, Dejan Grujić — Fri, 12 Jul 2024 13:36:16 +0200

Sustainable development represents a future based on long-term goals that respect economic, social, environmental and cultural values. The aim of this paper is to present the basic characteristics of tourism in the destination of the town of Šabac and to show the current connection with sustainable development and goals for the future. The main research question is: Does the city of Šabac as a tourist destination meet the conditions of sustainability in tourism? The research was conducted with the idea of analyzing how respondents see the city of Šabac in terms of sustainability (survey of 14 questions, answered by 200 respondents). We conclude that, although sustainable tourism is at the beginning of its activity, the city of Šabac is a complete tourist destination, based on the Tourism Development Program of the City of Šabac 2020-2025 through a modern concept of development that strives for ecological, social and economic sustainability.

IMPLEMENTATION CHALLENGES OF ENVIRONMENTAL ACCOUNTING IN MANAGEMENT INFORMATION SYSTEM

Aleksandra Mitrović, Snežana Knežević, Stefan Milojević — Fri, 12 Jul 2024 13:44:16 +0200

Environmental Accounting and Management Information Systems are gaining popularity among academics and practitioners. This research investigates the implementation of Environmental Accounting in the context of its performance in Management Information System. A survey analysis was carried out among directors and heads of accounting employees of hotel companies operating in Serbia, which served as a basis for the discussion about integrating „green“ information and providing guidelines for effective implementation. According to the findings, there is a statistically significant difference in respondents' attitudes toward the argument that environmental information should be released outside of the annual report of different groups according to the respondents’ level of education.

ECOLINGUISTICS AND TOURISM

Aleksandra Radovanović, Dragana Pešić — Fri, 12 Jul 2024 13:51:10 +0200

The increasingly rapid environmental degradation, pollution, climate change, and biodiversity loss have led to the urgent need to address these issues. A response within linguistics is the emergence of ecolinguistics. Focused on fostering environmental awareness and sustainability, ecolinguistics has much to offer. It, however, still seems to be somewhat neglected. This paper sheds light on the current state of ecolinguistics, highlighting its appropriateness for addressing tourism-related texts. After discussing the main aspects of ecolinguistics, and a brief look at some relevant contributions, it ends with a small-scale qualitative analysis of eco-relevant terms in two government documents for defining the course of tourism development in Serbia. The findings indicate a shift towards more ecologically beneficial narrative, yet with a continued focus on economic prosperity.

GREEN TRANSFORMATIONS: ADVANCING SUSTAINABLE TOURISM

Bianca Florentina Nistoroiu, Stefan Laurentiu Prahoveanu, Kanty Cătălin Popescu — Fri, 12 Jul 2024 18:41:29 +0200

Since the tourism sector is a significant contributor to environmental degradation and socio-cultural disruptions, there is a pressing need to transition towards more sustainable and responsible tourism models. Green transformations encompass a spectrum of initiatives aimed at minimizing negative environmental impacts, preserving cultural heritage, and fostering socio-economic inclusivity within tourism destinations. Drawing upon existing literature and policy frameworks, this paper highlights the key principles, challenges, and opportunities associated with advancing sustainable tourism through green transformations. It highlights how crucial it is to incorporate economic viability, community involvement, and environmental protection into the planning and development procedures for the tourist industry. Stakeholders can assure the long-term viability of the tourist business, encourage ecological conservation, and improve destination resilience by adopting green changes.

INFORMATION AND COMMUNICATION TECHNOLOGY IN TOURISM

Boris Kuzman, Biljana Petkovic, Milos Milovancevic — Fri, 12 Jul 2024 18:49:00 +0200

Tourism is a major pillar of the global economy, significantly shaped by modern information and communication technologies (ICTs), including the Internet. These advances have revolutionized information dissemination and spurred innovations within the tourism industry. Known as „electronic tourism“ or „e-tourism,“ this transformation involves the digitization and modernization of industry infrastructure and operations. ICT integration has led to the development of innovative tools and platforms, enhancing efficiency, personalization, and interactivity for both providers and consumers. Technologies such as online booking systems, virtual tours, customer relationship management (CRM), and targeted marketing are now essential for operational efficiency, customer satisfaction, and market reach. Moreover, ICTs play a crucial role in strategic planning and decision-making. By analyzing big data and utilizing sophisticated analytics, tourism businesses can gain insights into market trends, consumer preferences, and competitive dynamics, enabling informed decisions and adaptation to the digital age.

GREEN PRACTICES IN MANAGEMENT OF SUSTAINABLE TOURIST DESTINATIONS: THE CASE OF BELGRADE

Dario Šimičević, Jasmina Leković, Mirjana Ilić — Fri, 12 Jul 2024 18:55:19 +0200

The global tourism industry has undergone a paradigm shift towards sustainability, prompting tourist destinations to adopt environmentally responsible or green practices. This paper focuses on sustainable tourism management, with a special focus on Belgrade, exploring the city's endeavors to incorporate green practices in its tourist product. The primary goal is to assess the efficacy of these sustainable measures in promoting environmental conservation and enhancing the overall tourist experience. By employing a comprehensive research methodology, including analysis and synthesis of secondary data, and existing scientific literature in this field, this study aims to provide valuable insights into the impact of green practices on the management of tourist destinations. The paper highlights the importance of incorporating and promoting green practices in the management of sustainable tourism, emphasizing their critical role in sustaining Belgrade as a tourist destination.

GREEN HOTEL PRACTICES IN 5-STAR HOTELS IN SERBIA

Dejan Sekulić, Marija Mandarić — Fri, 12 Jul 2024 00:00:00 +0200

The hotel sector uses a lot of resources which affects the increase in business costs, but also the pollution of the natural environment. In modern business, green business practice in the hotel industry is seen as a concept that can increase efficiency, reduce business costs, increase profitability, and raise competitiveness, but at the same time reduce negative impacts on the environment. The paper aims to investigate green business practices in 5-star hotels in Serbia. The survey covered 16 hotels. The application of green business practices was analyzed, as well as guest comments related to the application of this business policy.

SUSTAINABLE WINE INDUSTRY: CONSUMER BEHAVIOUR ANALYSIS

Dejan Tešić, Nenad Marković — Fri, 12 Jul 2024 19:06:02 +0200

In accordance with the increase in consumer awareness of the negative consequences of pollution of the natural environment, many industries are adjusting their activities, striving for the placement of products and services that are environmentally acceptable and based on the postulates of sustainability. In order to reach consumers more easily, manufacturers in various industries are adapting elements of their brands to make them green as much as possible. The so-called „green wave” affects changes in the behaviour of producers in all sectors of the economy, including wine producers. Wine consumers around the world have different attitudes regarding green marketing activities. The aim of this paper is to gain insight into the attitudes and intentions of wine consumers in relation to the eco-friendly activities of wine producers in Bosnia and Herzegovina.

THE POTENTIAL OF A NEW FOOD AND BEVERAGE PAIRING TREND: ASSESSING THE PAIRING OF DIFFERENT TYPES OF BEER AND FOOD FOR THE YOUNG GENERATION

Dragan Vukolić, Marko Cilić, Miljana Jevtić — Fri, 12 Jul 2024 19:12:24 +0200

This research was carried out at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia, in which 56 respondents, the younger generation, who evaluated the combination of characteristic types of beer and biscuits, participated. Three beers were produced in the geographical area of the Republic of Serbia and were used: non-alcoholic beer, light beer, dark beer, while one type of beer was produced abroad: light beer. Also, four types of biscuits were used for the analysis: with a neutral taste, salty, sweet and spicy biscuits, all produced in Serbia. During the analysis, the participants had all the necessary conditions for the analysis (equipment, inventory, space, light, room temperature, etc.) and, with the help of a pre-prepared scale, evaluated the arrangement of beer and biscuits. The aim of the research was to assess the extent to which beer and biscuits go together and whether the combination of food and drink has a certain significance among younger generations.

„RAILWAYS AND FORESTS OF HEALTH“ IN THE FUNCTION OF THE DEVELOPMENT OF HEALTHCARE TOURISM IN SERBIA

Dragica Luković Jablanović — Fri, 12 Jul 2024 19:17:37 +0200

The subject of research in this paper is the application of the hybrid model railways and forests of health (RFH) as a new healthcare and tourism offering by Serbia. The model is a combination of the Finnish health forests project and the U.S.A. project from railways to trails for recreation. The goal of the paper is to prove the initial hypothesis according to which this hybrid model could be successfully applied as a new attractive element of the healthcare and tourism offerings. Comparative method, case study method, and document content analysis method were used in the work. The research results showed that the RFH model is suitable to support development of healthcare tourism in Serbia: first, to activate unused resources; then, to contribute to the preservation of the environment, that is, to add to the sustainable development; finally, to prevent chronical diseases in the population and contribute to the rehabilitation of those already ill.

DOES THE COMPLEXITY OF A TRAVEL WEBSITE AFFECT CONSUMERS' WILLINGNESS TO WRITE A RECOMMENDATION?

Dražen Marić, Sanja Džever, Dunja Kostić — Fri, 12 Jul 2024 19:24:30 +0200

Paid promotions have become less significant for modern travelers due to the high risk involved in the decision-making process. Instead, non-commercial and limitless Internet recommendations (electronic word of mouth - eWOM) are considered as crucial sources of information. Therefore, the subject of this paper is the eWOM recommendation system, with a particular emphasis on travel websites. Over 30% of Internet users have rated products and/or services at least once through the network. However, very little is known about what influences travelers to share their experiences, beyond their concern for others and desire for enjoyment/positive self-enhancement. To analyze the influence of travel website complexity (presence of text, ease of use, and updated content) on consumer behavior, Pearson's Correlation test is used. The analysis results indicate that attitude toward the travel website has a positive effect on the consumers' willingness to write a recommendation. The main findings suggest how to effectively design engaging travel websites that can compete successfully in a highly competitive information environment.

SUSTAINABLE DEVELOPMENT OF WINE AND RELIGIOUS TOURISM IN THE FRUŠKА GORА AREA

Gordana Radović, Zorica Vasiljević, Danijela Vićentijević — Fri, 12 Jul 2024 19:32:50 +0200

The area of Fruška Gora has great potential for the development of rural tourism, which has only been partially utilized. Wine and religious tourism in the area of Fruška Gora can be seen as the special forms of rural tourism, which, together with agrotourism, can form an authentic integrated tourist product of this area. Adequate promotion and sale of this product could contribute to an increase in the income of stakeholders. The aim of the paper is to present the potential integrated tourism product of Fruška Gora, as well as current incentives that can contribute to its economic sustainability. The research uses the methods of analysis, synthesis, desk research, as well as the descriptive method. The authors conclude that the proposed integrated tourism product, with adequate marketing activities, can contribute to the local sustainable economic development in the area of Fruška Gora, as well as to the reduction of the depopulation in these areas.

SUSTAINABILITY OF TOURISM IN THE WINTER CENTERS OF MONTENEGRO

Ivo Županović, Olivera Pezelj — Fri, 12 Jul 2024 19:39:20 +0200

The subject of this paper is to present the potential risks of current investment in the winter centers of Montenegro, as well as recommendations for the best possible development of tourism in the north of Montenegro. We also want to point out the importance of networking the coastal and northern parts of the country in active tourism throughout the year because the line between those two parts of the country is connected by incredible natural beauty. Global warming has shown that even in larger ski centers in Europe there is a very high risk of investing in ski sport because the period of use of the ski resort in the winter months is getting shorter due to the lack of snow and that it is better to invest in sustainable tourism and animate tourists with the extraordinary natural resources that Montenegro possesses through rural and active tourism, as the best form of a longer stay for tourists in the north of Montenegro and Montenegro in global. This type of tourism is very attractive now, especially after the COVID pandemic when tourists are increasingly opting for individual trips in nature.

GREEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES OF DEVELOPMENT

Jasmina Ognjanović, Bojan Krstić, Milica Jovanović Vujatović — Fri, 12 Jul 2024 20:45:55 +0200

One of the worrisome problems of the world economy is the sustainability of the environment, which is increasingly threatened by industrialization. Green entrepreneurship is one of the significant mechanisms that drives sustainability and creates innovations in entrepreneurship in an environmentally sustainable way. Green entrepreneurs identify the interconnections between innovation and sustainability in directing business processes toward cleaner and more efficient production and consumption of renewable energy. The paper aims to point out the importance and possibilities of developing green entrepreneurship and the motives that drive entrepreneurs to develop green innovations. The methods used in the paper are induction and deduction. Investments in green programs must be carefully planned with the provision of adequate financial, technological, and human resources.

TOURISM AND ONLINE COLLABORATIVE ECONOMY PLATFORMS

Jean Vasile Andrei, Cristian Ionuț Stan, Andreea Elena Lungu — Fri, 12 Jul 2024 20:44:09 +0200

The article examines the dynamic interaction between the tourism sector and the growing influence of shared economy platforms. Understanding this relationship is essential for understanding the creation and consumption of modern travel and how these platforms reshape the economic, social and environmental landscape of the tourism sector. It will evaluate the balance between innovation-driven market benefits and the need for regulatory oversight to ensure equitable growth and the long-term sustainability of tourism destinations.

A (SUSTAINABLE?) PINCH OF THE DESTINATION - DEMAND FOR LOCAL PRODUCTS AT LAKE BALATON, HUNGARY

Judit Sulyok, Péter Tupcsia, Katalin Formádi — Fri, 12 Jul 2024 20:53:12 +0200

Local products play an important role in the present-day world. Tourism stakeholders encourage destinations to support production, and travelers to buy local products. Local products can be ambassadors of visited areas, furthermore contributing to a more sustainable tourism sector. Concerns are also raised by stakeholders such as changing landscape in order to serve local product demand, or challenges of serving a great volume of visitors with small scale produced local products. Besides the overview of the theoretical background, the study presents the results of the primary research done at Lake Balaton (Hungary). Demand for local products among leisure travelers was mapped, differentiating food and non-food items. Respondents to the survey could furthermore indicate whether local products were bought for own use or as souvenirs for others. In line with previous studies, food items are dominating, two thirds of leisure travelers bought any food type local product. Implications of the study can support stakeholders in identifying influencing factors when buying local products, and give guidance on how to reach successfully potential consumers.

OPPORTUNITIES AND CHALLENGES OF INTERNATIONAL COOPERATION IN TOURISM HIGHER EDUCATION ALONG THE SILK ROAD COUNTRIES

Liang Wangbig — Fri, 12 Jul 2024 21:11:06 +0200

Tourism is an important part of exchanges among civilizations and an important way to promote people-to-people interactions. By examining the present situation of the higher education in the field of tourism and relevant international cooperation, this paper sums up the opportunities and challenges encountered in the process of cooperation and strengthening the economic belt along the Silk Road countries. Higher education cooperation and communication is one of the necessary conditions for construction, consolidation, and development of the silk road economic belt. For the „Belt and Road“ countries, this implies training international tourism talents as an imminent step. Finally, the paper puts forward and strengthens the international cooperation on higher education in the field of tourism with the countries along the Silk Road from four aspects.

POLICIES AND CHALLENGES IN THE TRANSFORMATION OF GREEN ENTERPRISES

Marija Magdincheva-Shopova, Aneta Stojanovska-Stefanova — Fri, 12 Jul 2024 21:16:11 +0200

The new concept for the development of entrepreneurship in tourism is linked to the transformation of traditional businesses into so-called „green enterprises,“ serving as drivers of economic development. The current conditions in the global environment indicate a multitude of challenges faced by enterprises in the tourism sector, stemming from the impacts of climate change, economic instability, and energy crises. Therefore, the focus of this research is directed toward examining the challenges and the possibilities for implementing „green policies“ that would contribute to the transformation into so-called green enterprises. In the practical part of the study, research on the measures of support and awareness regarding green policies in the operations of enterprises will be conducted through the implementation of a questionnaire method. The obtained results from the conducted research confirm the main hypothesis that there is a lack of support from the local community for implementing transformative changes contributing to sustainable development. The anticipated benefits for the local community and beyond from the implementation of policies for transformation into so-called „green enterprises“ consist of achieving a high level of responsibility for sustainable development with an active role played by entrepreneurs and employees in these enterprises.

GREEN TRANSFORMATIONAL LEADERSHIP IN TOURISM – STATE OF THE ART

Marijana Seočanac, Darko Dimitrovski — Fri, 12 Jul 2024 21:20:15 +0200

The aim of this study is to conduct a thorough review of the academic literature on Green Transformational Leadership in the context of the tourism industry. A bibliometric analysis was conducted using articles indexed in the Scopus database, employing a methodological approach that integrates performance analysis and science mapping techniques. The study goes beyond quantitative metrics and includes a qualitative investigation aimed at identifying current research themes. A key focus is on content analysis of the most influential publications to provide an overview of emerging research topics, discover potential research gaps and offer practical implications for managers in the tourism industry.

CHARACTERISTICS OF ENTREPRENEURIAL VENTURES OF FEMALE ENTREPRENEURS IN RURAL TOURISM ON THE TERRITORY OF AP VOJVODINA

Marina Nedeljković — Fri, 12 Jul 2024 21:23:55 +0200

This study follows the development and transformation of the socio-economic aspect of entrepreneurial ventures of rural women, who live and do business on the territory of AP Vojvodina. The aim of the research was to analyze the relationship between the development of rural tourism and female rural entrepreneurship, as well as the characteristics of their entrepreneurial ventures. Qualitative research was conducted based on the application of a combined method - multiple case and biographical, with an emphasis on the attitudes of the interviewees. The results support the observed characteristics of lifestyle entrepreneurship, a strong family pattern in the value system of business, and a sense of „life and business“ in harmony with the environment and cultural values of the community. The main issue that regards the development of capacities for rural tourism is related to the lack of systematic institutional support, financial challenges and socio-cultural limitations.

MANAGING DIGITAL MARKETING VISIBILITY OF ECOTOURISM, SUSTAINABLE AND GREEN TOURISM

Marko Trišić — Fri, 12 Jul 2024 21:27:52 +0200

Since tourism businesses are expected to survive and flourish in today's market, much effort was put into finding a well-adjusted business model. Modern business models are primarily digital marketing based and driven by technological development that facilitates communication. Due to the hyper-competitive market, the main issue remains to find the audience for presenting a product's value, which is the type of marketing that best suits the current habits of environmentally conscious tourists. This scientific study compared expert evaluations of ecotourism, sustainable tourism, and green tourism with user search interests on social media and search engines to improve marketing strategies for these environmentally conscious travel options. The research was conducted using worldwide data between 2021 and 2023. Results have shown significant differences in marketing trends, mainly based on region rankings derived from articles, social media, and search engines.

THE POTENTIAL FOR THE DEVELOPMENT OF AGROTOURISM AND ECOTOURISM IN THE TERRITORY OF THE MAČVA DISTRICT

Milena Milojević, Suzana Knežević, Maja Došenović Marinković — Fri, 12 Jul 2024 21:32:22 +0200

The Mačva District, with its favorable geographical location, developed agriculture, rich history and tradition, has exceptionally favorable conditions for the development of rural tourism. By developing tourism in rural areas, the employment rate of rural populations increases, making rural tourism a driver of economic development which will raise the living standards in rural areas. There is a close connection between agriculture and rural tourism. Agricultural production is significant for tourism development while agriculture relies on consumers. The presence of tourism in rural areas provides opportunities for the development of various activities, the production of specific goods for tourism needs, and investment in infrastructure. In addition to its rich history, the Mačva District also boasts significant natural resources. Autochthonous species of domestic animals are those adapted to local conditions, representing a natural wealth of a country.

GREEN INVESTMENTS IN THE FUNCTION OF DEVELOPMENT OF TOURISM AND HOSPITALITY OF THE REPUBLIC OF SERBIA

Milena Podovac, Romina Alkier, Vedran Milojica — Fri, 12 Jul 2024 21:37:13 +0200

Green investments in the tourism and hospitality industry are an indispensable component in the era of sustainable development. The modern development of the tourism and hospitality industry implies investing in sustainable business models with the aim of preserving natural resources and reducing pollution. Green investing can influence hotel's better position on the market, taking the position of leader in sustainable business, and contribute to the awareness of the users of hotel services in the direction of more responsible behavior towards the natural environment. This paper examines the current situation regarding green investments in the tourism and hospitality industry of the Republic of Serbia. The results of the research showed a pronounced orientation of hotels to invest in sustainable business models, and obstacles that slow down the trend of green investments.

THE IMPACT OF ECO-FRIENLY FEATURES OF A DESTINATION ON TOURIST SATISFACTION – THE CASE OF MONTENEGRO

Mileva Manojlovic, Tatjana Stanovcic, Djurdjica Perovic — Fri, 12 Jul 2024 21:41:50 +0200

Green attributes represent a vital aspect of the tourism offer that enhances the postmodern destination product. By integrating green offering potential, destinations raise the level of tourist engagement which in turn initiates higher consumption. Although the importance of the green aspects of tourist offer has been identified, there is a gap in the existing literature on the importance of eco-friendly features of a destination to the tourist satisfaction. The aim of this study is to analyze the effects of experiential dimensions by eco-friendly features of a destination on tourist satisfaction. Using descriptive statistics and Pearson's correlation coefficient on a sample of 80 respondents, the results indicate that there is a statistically significant and positive relationship between tourist experience of eco-friendly destination product and satisfaction. This study can provide a basis for understanding the principles of generating a unique tourist experience through green activities and as such can serve as a premise when planning a green product development strategy at the level of a tourist destination.

THE STRUCTURE OF LIMITING FACTORS IN ADAPTING AGRICULTURAL FARMS TO CLIMATE CHANGES

Milivoje Ćosić, Miroljub Ivanović — Fri, 12 Jul 2024 21:46:54 +0200

The aim of this transversal research was to examine the latent structure of the framework factors in their modification by climate changes in agricultural farms. The pertinent sample included (N = 178) farmers from Kolubara district. The average age of participants was 58.63 ± 6.02. The Questionnaire of limiting factors in adapting to climate change and business operations of agricultural farms was used in this research. Exploratory factor analysis was applied on the 12 manifest variables regarding the framework in adaptation to climate change. Using Promax rotation, with 57.68% of the total variance explained, four hypothetical basic latent dimensions were extracted and interpreted as: General external contributions, Irrigation, Finance and Material and human resources. The obtained total value of Cronbach’s α indicates the reliability of internal consistency type. That confirms the satisfactory internal consistency of the isolated factors and the valid applicability of the measuring instrument used on Serbian sample, while suggestions for more efficient operationalization and revision of the applied construct were given.

SUSTAINABLE TOURISM IN THE FUNCTION OF ECONOMIC DEVELOPMENT OF THE REPUBLIC OF SERBIA

Miloš Dimitrijević, Nikola Bošković, Tijana Tubić Ćurčić — Fri, 12 Jul 2024 21:51:30 +0200

Future development of tourism should be in line with sustainable development. The Republic of Serbia receives the most tourism inflows from the countries with the biggest tourists’ arrivals and overnight stays in the Republic of Serbia. However, a significant discrepancy between tourism inflows and outflows has a negative impact on the economic development of Serbia. This paper aims to investigate the possibilities for eliminating these inconsistencies in line with developed countries and sustainable tourism development. The research method is based on the ranking of countries according to the mentioned criteria and mutual comparison. Tourism development of the Republic of Serbia lags behind developed countries, considering the limited importance tourism has for economic development, as well as the negative balance of inflows and outflows from tourism. That is why the economic dimension of sustainable development has the greatest discrepancies in sustainable tourism development, in relation to the ecological and social aspects, bearing in mind the significant cultural heritage and minor pollution from tourism in the Republic of Serbia.

OLD MARKET PLACES IN THE FUNCTION OF TOURISM DEVELOPMENT

Nedeljko Prdić — Fri, 12 Jul 2024 21:55:03 +0200

Marketplaces are the oldest market institutions and their position within old cores of cities enables their tourism potential to be clearly defined. That is the case with old marketplaces in Republic of Serbia, such as Skadarlijska Pijaca marketplace in Belgrade, Riblja Pijaca marketlace in Novi Sad and Tvrđava marketplace in Niš. The purpose of this paper is the valorisation of local identity, tourist promotion of cities and development support of social, cultural and tourist potential of these cities. Based on theoretical research, the author's experience and conversations with tourist guides, the conclusion may be drawn that old market places can make contribution to the construction of a peculiar tourist place, and contribute to building of new trends in the tourist offer of the city, region and country.

CONCEPT OF SUSTAINABLE TOURISM AND EFFECTS OF ITS DEVELOPMENT

Nemanja Pantić, Danijela Pantović, Ivan Milojevic — Fri, 12 Jul 2024 21:59:31 +0200

The essence of sustainable development is to enable the satisfaction of current needs that will not prevent future generations from satisfying their needs. The development of mass tourism has threatened its sustainability. Therefore tourism must evolve and develop in accordance with the generally accepted principles of sustainable development. There is an increasingly pronounced necessity for the preservation of natural resources, but also for such tourism development that will not jeopardize authenticity and neglect local culture and customs of destinations. The profile of the modern tourist supports the above because in economically developed countries there is a tendency of demand growth for authentic destinations that nurture local culture and customs. In this paper, the evolution from mass to sustainable tourism will be pointed out. The aim of this paper is to point out the evolutionary flow from mass to sustainable tourism, to highlight their key differences as well as to present the positive effects of sustainable tourism development.

SUSTAINABLE TOURISM DESTINATION PREFERENCES: DESIGNING A SURVEY FOR DOMESTIC TOURISTS IN SERBIA

Özgür Bayram Soylu, Meryem Türel — Fri, 12 Jul 2024 22:03:25 +0200

This study focuses on designing a survey to explore the factors affecting the domestic tourists' preferences and motivations in Serbia. The research, conducted with the participation of 750 individuals using the CAWI method, has yielded significant results. We found that factors such as the availability of attractions and personal preferences play a crucial role in destination selection. Our findings suggest that affordable accommodation, promotional travel packages, and cost-effective access opportunities encourage tourists to choose new destinations, aligning with sustainable tourism initiatives. Therefore, achieving the goal of sustainable tourism requires balanced management of local tourism dynamics, active involvement of local decision-makers, and concerted efforts to mitigate adverse environmental impacts.

GEOGRAPHIC INDICATION OF ORIGIN AND RURAL TOURISM (EXAMPLE: FUTOG’S FRESH AND SOUR CABBAGE)

Sanja Škorić, Tamara Jović, Vladimir Jovanović — Fri, 12 Jul 2024 22:09:03 +0200

Geographical indication of origin, which identifies a certain product as originating from the territory of a certain country, region or locality from that territory, is also much more than that. By acquiring it, apart from announcing where it comes from, it is made known and publicly announced that the product has a certain quality, which potential users and consumers expect. This would represent one dimension of the geographical indication of origin. Another dimension would certainly be the promotion of the geographical area that has been marked, through different types of tourism - rural, event, spa, etc. The authors of this paper will try to find a connection between the geographical indication of origin of a certain product and the development of tourism in a given area, using the example and available statistical data on Futog’s fresh and sour cabbage, which received its geographical indication of origin by the Decision of the Intellectual Property Office in May 2008.

ATTITUDES OF TOURISTS IMPACTING THE DEVELOPMENT OF WINE TOURISM - A CASE STUDY OF TARPOŠ WINERY

Sara Stanić Jovanović, Ljubica Dagović, Dragana Vuković — Sat, 13 Jul 2024 10:37:21 +0200

Wine tourism represents one of the special forms of tourism that shows a significant increase in the international tourism market. In recent years, wine tourism has undergone significant changes and is increasingly gaining a place in global tourism trends. Tourists participating in wine route tours significantly contribute to the development of wine regions, not only through tastings and wine purchases, but also by participating in local gastronomy, hospitality, traditional crafts, and more. The study utilized a survey method, with a questionnaire instrument in the form of a case study of Tarpoš Winery from Aranđelovac, examining the attitudes of tourists impacting the development of wine tourism, as a prospective branch of tourism in the Republic of Serbia.

INDEPENDENT ELECTRICITY SUPPLY SYSTEMS FOR TOURISM IN HARD-ACCESSIBLE AREAS IN THE FUNCTION OF SUSTAINABLE SPATIAL PLANNING

Saša Čekrlija, Dragana Popović, Željko Vojinović — Sat, 13 Jul 2024 10:43:48 +0200

Ecotourism is becoming dominant, especially after global disturbances such as the pandemic. In addition to the health segment, it must include the cognitive and educational segments, so attractions are an important element in creating eco-products in tourism. Whether they are natural or artificial attractions, they are often located in hard-to-reach areas and their function cannot be maximally valorized without basic infrastructure. The development and implementation of a system for the production of electricity from unlimited solar energy are important for the development of sustainable tourism. The paper aims to point out the importance of setting up independent electricity supply systems, including off-grid and hybrid setups, and to offer practical solutions for achieving energy self-sufficiency. Hybrid power systems (HPS) are especially important to rationalize costs. Fully autonomous power systems in inaccessible areas where access to the public network is difficult or completely disabled are crucial.

INTERNATIONAL TOURISM IN THE POST-PANDEMIC PERIOD - CURRENT SITUATION AND PERSPECTIVES

Senija Musić, Mirnesa Baraković Nurikić — Sat, 13 Jul 2024 10:48:45 +0200

Tourism has a significant and, for some countries, even a dominant impact on economic growth and more efficient use of natural, technical and human resources. The main goal of the research is to explore the current state of international tourism, and the basic causes of that state, as well as to indicate possible ways of increasing income based on the export of tourist services. The paper will use the descriptive method, the method of specialization and comparison, the methods of analysis and synthesis, as well as the methods of generalization and observation. The main conclusion is that the global Covid-19 pandemic has hit the international tourism sector the hardest, and that it is gradually returning to the pre-crisis level. The paper focuses on the EU and B&H, which has been found to have great possibilities for the growth and development of tourism, especially in the field of rural tourism.

USE OF THE SERVQUAL MODELTO EVALUATE THE QUALITY OF TOURIST SERVICES OF SPA TOURISM IN SERBIA

Slađana Vujičić, Ljiljana Tomić, Boro Krstić — Sat, 13 Jul 2024 10:54:13 +0200

The growing importance of tourism for the economic development of the country has led to a change in the awareness of tourism service providers towards continuous improvement of their quality. Improving the quality of tourist services is one of the keys to meeting the needs of increasingly demanding tourists. Tourist satisfaction with the provided service is recognized as one of the key factors by which tourists measure service quality, which also influences their choice of tourist destination. The purpose of this study is to understand the relationship between service quality and tourist satisfaction using the SERVQUAL model. Based on data collected from 87 tourists, it can be concluded that the overall quality of tourist services provided by spa tourism is somewhat satisfactory and requires constant improvement in service quality.

SUSTAINABILITY AWARENESS IN ESP

Smiljka Kesić, Emilija Lipovšek — Sat, 13 Jul 2024 10:58:30 +0200

Content and Language Integrated Learning (CLIL) is applied in the English for Specific Purposes (ESP) classrooms to develop students’ linguistic competence. The core of CLIL lessons is a selected topic from several sources (websites, magazines, video materials). While learning about something new, ESP students also acquire language skills. Sustainable tourism education (STE) with its focus on social, cultural, and environmental impacts of tourism has been part of the curriculum at the College of Tourism in Belgrade. This paper will analyse the effectiveness of CLIL methods incorporating STE texts in teaching ESP and verify the results in students based on their answers written in the questionnaire. The main goal of the authors is to demonstrate that this approach to STE and ESP teaching can be used to raise ecological awareness in students and promote sustainability during English language courses, the extent of which is presented in the paper’s results and conclusions.

WINE TOURISM AND SUSTAINABLE RURAL DEVELOPMENT

Snežana Milićević, Nataša Đorđević, Vladimir Kraguljac — Sat, 13 Jul 2024 11:03:14 +0200

Wine tourism has become a major driver of sustainable rural development, promoting economic growth, preserving cultural heritage, and supporting environmental protection in wine-growing regions worldwide. This paper explores the interface between wine tourism and sustainable rural development, highlighting the multiple benefits and challenges associated with this dynamic relationship. Through a review of existing literature and case studies, the various strategies employed by wine regions to utilize tourism as a tool for socio-economic progress while protecting natural resources and community well-being are examined. The findings show that the successful integration of wine tourism into rural development requires careful planning, collaboration with stakeholders and a commitment to balancing economic prosperity, environmental protection, and social inclusion. By outlining key principles and best practices, this paper offers insights for policymakers, practitioners and researchers seeking to maximize the potential of wine tourism as a catalyst for sustainable rural development.

IMPORTANCE OF ENVIRONMENTAL SUSTAINABILITY IN ACHIEVING MORE RESILIENT WESTERN BALKAN DESTINATIONS

Sonja Jovanović, Ivana Filipović, Vladan Vučić — Sat, 13 Jul 2024 11:08:37 +0200

Managing environmental threats in the tourism industry is a critical challenge for future development. Adhering to sustainable development principles is a vital solution. This paper examines the natural resource availability and environmental sustainability capacity of Western Balkan countries to highlight the risks of preserving natural resources. The results of the analysis show that the countries of the Western Balkans have a significantly higher level of capacity for environmental sustainability than the availability of the potential of the natural environment. Therefore, better protection of natural resources is necessary through increased protection areas, the number of total known species, terrestrial and freshwater ecoregions, and better promotion of natural attractions through effective digital demand management.

TRAVEL AND TOURISM SUSTAINABILITY IN THE BALKAN COUNTRIES

Sonja Lazarević, Tanja Stanišić, Miljan Leković — Sat, 13 Jul 2024 12:07:13 +0200

Tourism is one of the fastest growing sectors and a significant wealth generator in contemporary conditions. However, along with tourism growth, its negative sides emerge, such as overtourism and inadequate management of natural and cultural resources, which can lead to their devastation. That is why the concept of sustainable tourism is essential in order to preserve all the resources and attractiveness of tourism destinations for future generations. The subject of the paper is the analysis of travel and tourism sustainability in the Balkan countries. The results of the research pointed to critical dimensions of the tourism sustainability in the Balkan countries that require improvement, but also made it possible to single out countries where it is especially necessary to make efforts to ensure more sustainable tourism development.

MEASURING SPA TOURISM SUSTAINABILITY AND SEASONALITY IN SERBIA: CASE STUDY OF THE SPA CENTRES

Sonja Veljović, Nevena Vasović — Sat, 13 Jul 2024 12:06:47 +0200

Nowadays, we are witnessing the ever-growing popularity of spa centres of which there are more than fifty active spas with thermal mineral springs and different capacities for tourists in the Republic of Serbia. Seasonality has a significant impact on the profitability of these destinations, even on sustainability, which is a decisive factor for the increasing number of visitors. The focus of the paper are the most notable Serbian spa centres, i.e. Vrnjačka Banja, Sokobanja, and Banja Koviljača. The Gini index and the Lorenz curve were used to assess the seasonality and imbalance in the monthly distribution of the number of tourists' overnight stays in the mentioned destinations for the period 2019-2023 influenced by COVID-19 virus pandemic. During this period, the institutional causes changed and had a significant influence on all aspects of tourism, including the seasonality. To reduce the influence of seasonality and increase the sustainability of selected resorts, it is important to combine different types of tourism, expand the services offered, and even create links to other nearest tourist centres (e.g. mountain centres).

BALANCING ACT: GASTROTOURISM AS A CATALYST FOR URBANIZATION AND THE IMPERATIVE FOR GREEN INVESTMENTS IN THE REPUBLIC OF SERBIA

Tamara Gajić, Jovan Bugarčić, Drago Cvijanović — Sat, 13 Jul 2024 11:39:12 +0200

This research analyzes gastrotourism's impact on Serbia's urban development, emphasizing economic growth, cultural heritage, community involvement, and environmental sustainability. It identifies community engagement as vital for balanced urban development, backed by advanced statistical models. Additionally, the study underscores the roles of environmental sustainability, cultural preservation, and economic revitalization in urban growth. Methodologically, it contributes to urban planning literature by employing bootstrapping, highlighting the significance of community and sustainability in urbanization.

GREEN TOURIST DESTINATIONS IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT: THE CASE STUDY OF CLIMATIC SITE ZLATIBOR

Tijana Ljubisavljević, Jelena Radović-Stojanović — Sat, 13 Jul 2024 11:49:37 +0200

This paper presents the case study of Zlatibor as a successful green tourist destination. Thanks to the private initiative of small households, this Serbian mountain has become attractive for domestic and foreign visitors enjoying traditional food and craft products. Moreover, in 2019, policy makers of the Republic of Serbia recognized the importance of Zlatibor for the development of sustainable tourism granting it the status of the climatic site, enabling government incentives for potential investors in the hotel industry. In 2023, these private and public initiatives resulted in including Zlatibor in 100 world top green destinations.

GREEN ECONOMY, GREEN JOBS AND ECONOMIC RESILIENCE: A MONTENEGRIN PERSPECTIVE

Velibor Spalevic, Goran Skataric, Branislav Dudic — Sat, 13 Jul 2024 11:53:48 +0200

This article focused on some of the aspects of Green Economy, Green Jobs and Economic Resilience in Montenegro outlining the activities, initiatives, and support programs of various institutions contributing to the advancement of the green economy in the country. Key topics discussed economic diversification, circular economy initiatives, sustainable financing, incentive measures, and the role of different sectors in achieving climate and environmental goals.

ANIMAL WELFARE IN TOURISM

Vesna Gantner, Dragan Solić, Ranko Gantner — Sat, 13 Jul 2024 11:58:46 +0200

The welfare of domestic animals in tourism is of essential importance for ensuring ethical and sustainable practices. Animals, such as horses, donkeys, dogs, camels, and elephants, play integral roles in providing memorable experiences for tourists worldwide. However, prioritizing their welfare is crucial to mitigate potential risks and ensure their physical and psychological well-being. Proper accommodation, care, training, and regular supervision are essential components of promoting animal welfare in tourism. By adhering to industry guidelines, implementing responsible management practices, and raising awareness among stakeholders, including tourists, governments, and tour operators, we can create tourism experiences that not only delight visitors but also respect and protect the welfare of domestic animals. Ultimately, fostering a culture of ethical treatment and care for animals in tourism contributes to the sustainability of the industry and enhances its reputation as a responsible and compassionate endeavour.

FOOD WASTE MANAGEMENT PRACTICES AMONG HOTELS IN SERBIA AND MALAYSIA

Vesna Milovanović, Marija Kostić, Daniel Chong Ka Leong — Sat, 13 Jul 2024 12:04:47 +0200

The aim of this article is to explore practices of food waste management among hotels in Serbia and Malaysia. The research results reveal that the examined hotels exercise food waste management, both through prevention, reuse and recycling, with certain differences observed among the two countries. However, collaboration with participants in the supply chain is far less developed. Hotels should consider industrial symbiosis not only from economic perspective, but also as an expression of their corporate social responsibility through helping their suppliers to avoid food loss. The article has both theoretical and practical implications as it addresses the importance of food waste and loss, which is still in its infancy in terms of research and implementation. Hotel managers are provided with examples and guidance regarding food waste management, helping them to improve the triple bottom line.