TOURISM AS A FACTOR OF RURAL DEVELOPMENT OF TEMNIĆ MICROREGION
Abstract
The research presented in this paper focuses on tourism as an important determinant of diversification of the rural economy in Temnić microregion and its development in a socially, economically and environmentally sustainable manner. Starting from the geographical situation and considering the existing resource base of the microregion, the paper aims to analyze the tourism potential of this area and point to the importance of developing the most relevant tourism products that contribute to rural development. The analysis of the most important aspects of the observed problems was carried out by applying qualitative, quantitative and SWOT analysis, while a survey was conducted in order to get the positions of the key stakeholders on the impact of tourism on the development of rural areas. According to the research results the villages in Temnić microregion have significant resources for sustainable tourism development, however, efficient rural development models are needed in order to promote the distinctive identity and cultural and traditional values of the villages, as well as to improve the competitiveness of the rural economy.
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