SERBIAN LOCAL TOURIST ORGANIZATIONS’ WEBSITES ANALYSIS
Keywords:
the Internet, tourism, tourist organizations, websites analysis, Serbia
Abstract
The Internet has become an integral part of everybody’s life. It is the primary source of information, and it is hard to imagine anyone planning a trip without it anymore. Given that tourism market is highly competitive, local tourist organizations in Serbia have to make an effort to present the best of their destinations to potential tourists and create a desire to visit them. The visual and information contents on a website are important, but there are many other website’s features worth considering. For this reason, the author has investigated numerous features of local tourist organizations’ websites of popular Serbian destinations. The aim of this paper is to propose a list of websites’ attributes that should be included in the analysis of the local tourist organizations’ websites, to present the results of a comparative analysis of the selected websites, and to suggest the ways for their improvement.
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12. Li, J., Whitlow, M., Bitsura-Meszaros, K., Leung Y., Barbieri, C. (2015). A preliminary evaluation of World Heritage tourism promotion: comparing websites from Australia, China, and Mexico. Tourism Planning & Development, https://www.researchgate.net/publication/283
805465_A_preliminary_evaluation_of_World_Heritage_tourism_promotion_comparing_websites_from_Australia_China_and_Mexico/link/566603fd08ae4931cd6267a5/download, (26 October 2019).
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23. Tourist organization of Raška, https://raskaturizam.rs/, (January 2020).
24. Tourist organization of Sokobanja, http://www.tosokobanja.rs/sr, (January 2020).
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co.rs/srpski/, (January 2020).
26. Tourist organization of Zlatibor, http://www.zlatibor.org.rs/sr/, (January 2020).
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Published
2020-09-05
How to Cite
Ćamilović, D. (2020). SERBIAN LOCAL TOURIST ORGANIZATIONS’ WEBSITES ANALYSIS. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(1), 112-128. Retrieved from https://tisc.rs/proceedings/index.php/hitmc/article/view/332
Section
Articles
