CONTEMPORARY TRENDS IN HUMAN RESOURCE MANAGEMENT IN TRAVEL AGENCIES
Abstract
Travel agencies have an extraordinary influence on the development of tourism, as a global socioeconomic phenomenon, and on the promotion of tourist movements of all types and forms. Contemporary travel agency business is facing profound changes due to technological environment challenges, and transformation of human resources in the service sector. Observed changes can be attributed, among other things, to the influence of current trends in travel and tourism sector, the use of Internet and the development of information and communication technologies. Research paper deals with emerging trends in travel and tourism sector, and their implications for human resources’ competencies in travel agencies. This paper analyzes the role and importance of human resources in contemporary tourism, the process of travel agency human resource management, education and training, selection and employment. The aim of this research is to identify main problems of Serbian travel agency human resources management, with reference to qualifications and training required for each working position.
Downloads
References
travelagencies/documents/travelagencies/White%20Paper_ForWebUse.pdf, (10 February 2020).
2. Amadeus, (2020), Serbia Training, https://amadeus.com/en/training/
serbia-training, (01 March 2020).
3. Baum, T. (2015). Human resources in tourism: Still waiting for change? A 2015 reprise. Tourism Management, Vol. 50, October 2015, 204-212.
4. Bogdanovych, A., Berger, H., Simoff, S., Sierra, C. (2006). Travel Agents vs. Online Booking: Tackling the Shortcomings of Nowadays Online Tourism Portals. In M. Hitz, M. Sigala, J. Murphy (Eds.), Information and Communication Technologies in Tourism 2006, Springer, Vienna.
5. Cosa, D., (2016), Travel technology and solutions, http://tts.com/blog/
how-technology-changing-role-travel-agents, (22 February 2020).
6. Crnjanski, M., (2016), How is the Internet and social networks changing tourism?, https://www.netokracija.rs/eturizam-konferencija-beograd-115846, (20 February 2020).
7. Čavlek, N., Bartoluci, M., Prebežac, D., Kesar, O., Hendija, Z., Bilen, M. (2011). Tourism, economic fundamentals and organizational system, Školska knjiga, Zagreb.
8. Ćuruvija, I. (2008). Management of educational processes in order to meet the needs of contemporary tourists, PhD thesis, Faculty of Sport and Tourism, Novi Sad.
9. Decelle, X. (2004). A Conceptual and Dynamic Approach to Innovation in Tourism, OECD, Paris, http://www.oecd.org/cfe/tourism/
34267921.pdf, (22 February 2020).
10. Djelić, T. (2004). Internet and redefining tourism distribution system. Marketing, Vol. 35, No. 3, 143-148.
11. Dwyer, L. (2013), Tourism development and trends: demand and supply side perspectives. In T. Mihalic, W. C. Gartner (Eds.), Tourism and Developments – Issues and Challenges (pp. 57-90), Nova, New York.
12. European Commission, (2018), Education and Training Monitor 2018, https://ec.europa.eu/education/sites/education/files/document-library-docs/volume-1-2018-education-and-training-monitor-country-analysis.pdf, (01 March 2020).
13. Galetto, M., (2016), What is Data Management, https://www.ngdata.
com/what-is-data-management/, (1 March 2020).
14. Garavan, T., Mcguire, D. (2001). Competencies and workplace learning: Some reflections on the rhetoric and the reality. Journal of Workplace Learning, Vol. 13, No. 4, 144-164.
15. Gill-McLure, W., Firth, J. (2018). Managing People at Work: The Travel Industry. In P. Robinson, P. Fallon, H. Cameron, J. C. Crotts (Eds.), Operations Management in the Travel Industry, 2nd Edition, (pp. 103-132), CABI, Oxford.
16. Ivanov, S., Webster, C., Berezina, K. (2017). Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo & Desenvolvimento, Vol. 1, No. 27/28, 1501-1517.
17. Jerman, M., Jankovic, S. (2018). The Importance of Intangible Assets in the Hotel Industry: The Case of Croatia and Slovenia. Scientific Annals of Economics and Business, Vol. 65, No. 3, 333-346.
18. Law on Tourism, (2019), Official Gazette of the Republic of Serbia, No. 17/2019.
19. Lin, H., Lee, G. (2005). Impact of organizational learning and knowledge management factors on e-business adoption. Management Decision, Vol. 43, No. 2, 171-188.
20. Marinović Matović, I. (2019). Contemporary technologies in sustainable tourism management. The Fourth International Scientific Conference "Tourism in function of development of the Republic of Serbia – Tourism as a Generator of Employment", Vrnjačka Banja, 4(1), 450-466.
21. Marinović Matović, I., Simić, I. (2018). Cultural and Communication Barriers in International Tourism. In V. Bevanda, S. Štetić (Eds.), 3rd International Thematic Monograph – Thematic Proceedings – Modern Management Tools and Economy of Tourism Sector in Present Era (pp. 277-288), Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Belgrade.
22. Medić, V., Koldžin, D. (2015). Impact of the new concept of innovative strategies on improving tourism services. Zbornik Matice srpske za drustvene nauke, Vol. 150, No. 1, 171-180.
23. PhocusWire, (2015), Instant versus personalized – the next travel search dilemma, https://www.phocuswire.com/Instant-versus-personalized-the-next-travel-search-dilemma, (21 February 2020).
24. Quintana, T., Gil, S., Peral, P. (2016). How could traditional travel agencies imrove their competitiveness and survive? A qualitative study in Spain. Tourism Management Perspectives, Vol. 20, No. 1, 98-108.
25. Roger-Monzo, V., Marti-Sanchez, M., Guijarro-Garcia, M. (2015). Using online consumer loyalty to gain competitive advantage in travel agencies. Journal of Business Research, Vol. 68, No.7, 1638-1640.
26. Spasić, V., Pavlović, D. (2012). Impact of modern information and communication technology on labor productivity in travel agencies and tour operators. VII International Scientific Conference Mediterranean Days, Trebinje.
27. Steyn, R., Grobler, A. (2014). The Relationship between Human Resource Practices and Employee Attitudes in a Travel Agency. African Journal of Hospitality, Tourism and Leisure, Vol. 3, No. 1, 1-10.
28. Suarez, L., Diaz, A., Vazquez, R. (2007). Relationship marketing and information technologies: analysis of retail travel agencies. Journal of Travel Research, Vol. 45, No. 5, 453-463.
29. Tecau, A. S., Braatucu, G., Tescasiu, B. B., Constantin, C. P., Foris, D. (2019). Responsible Tourism—Integrating Families with Disabled Children in Tourist Destinations. Sustainability, Vol. 11, No. 16, 4420.
30. Tomka, D., Cvetičanin, P., Jegdić, V., Marković, J., Radenković Šošić, B., Zubanov, V. (2015). Creating policy proposals for employment and work engagement in tourism, Faculty of Sports and Tourism – Tims, Novi Sad.
31. Tourism Review, (2016a), E-Tourism: Data management platforms perfect for personalization, http://www.tourism-review.com/e-tourism-uses-data-management-platforms-toboost-sales-news5211, (29 February 2020).
32. Tourism Review, (2016b), Tourism jobs: French recruiters prefer know-how and degrees, https://www.tourism-review.com/tourism-jobs-offered-to-those-with-know-how-news4963, (22 February 2020).
33. Travel magazine, (2020), Travel Magazine online SCHOOL OF TOURISM, https://www.travelmagazine.rs/skola-turizma/, (03 March 2020).
34. Travelport, (2020), Travelport Galileo courses, https://travelport.rs/
travelport-akademija/travelport-galileo-kursevi, (03 March 2020).
35. United Nations Economic Commission for Europe, (2013), Human Resources Management and Training, https://www.unece.org/fileadmin/
DAM/stats/publications/HRMT_w_cover_resized.pdf, (02 March 2020).
36. Vemić Djurković, J., Jotić, J., Marić, R. (2013). A Comparative Analysis of Contribution of Human Resource Management to Organizational Performance of Banks in Serbia. Industrija, Vol. 41, No. 4, 91-107.
37. Vemić Djurković, J., Nikolić, I., Muhi, B. (2018). Employer brand as a key managerial tool for achieving success of the tourist company. In V. Bevanda, S. Štetić (Eds.), 3rd International Thematic Monograph – Thematic Proceedings – Modern Management Tools and Economy of Tourism Sector in Present Era (pp. 159-171), Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Belgrade.
38. Vukonić, B., Keča, K., Pukšar, I. (2015). Tourist agencies, VPŠ Libertas, Zagreb.
39. World Economic Forum, (2016), The Future of Jobs, http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf, (29 February 2020).
40. WTTC, (2019), Travel & Tourism Economic Impact 2019, https://www.wttc.org/-/media/files/reports/economic-impact-research/
regions-2019/world2019.pdf, (05 March 2020).
41. YUTA, (2020), Developmental Education Center YUTA, http://www.yuta.rs/yuta/edukacija/razvojno-edukativni-centar-yuta-20, (29 February 2020).
42. Zhang, H., Yan, Y., Li, Y. (2009). Understanding the mechanism behind the zero-commission Chinese outbound package tours: Evidence from case studies. International Journal of Contemporary Hospitality Management, Vol. 21, No. 6, 734-751.

