THE EVALUATION MODEL OF TOURISM DEVELOPMENT BASED ON UNCERTAIN LINGUISTIC INFORMATION
Keywords:
MCDM techniques, making a decision in tourism, aggregation operators, OWA operator, UWLA operator, linguistic information
Abstract
In decision-making problems, including tourism, there are many situations in which information cannot be estimated directly in numerical values but may be in linguistic variables, as words or sentences in a natural or artificial language. In case of a high complexity of problems, decisions are usually made in terms of uncertainty or the information may be unquantifiable due to its nature in regards to a particular problem. On the other hand, collecting information and processing it can lead to high costs, so the use of approximate values in the evolution process is tolerated. In this research, decision-making problems for evaluating tourism management are investigated and numerical examples with uncertain linguistic information are presented.
Downloads
Download data is not yet available.
References
1. Bordogna, G., Fedrizzi, M., Passi, G. (1997). A linguistic modeling of consensus in group decision making based on OWA operator. IEEE Transactions on Systems, Man, and Cybernetics, Vol. 27, 126-132.
2. Bryson, N. (1996). Group decision-making and the analytic hierarchy process: exploring the consensus-relevant information content. Computers & Operations Research, Vol. 23, No. 1, 27–35.
3. Chiclana, F., Tapia, J. M., del Moral, M.J., Herrera-Viedma, E. (2013). Astatistical comparative study of different similarity measures of consensus ingroup decision making. Information Sciences, Vol. 221, 110–123.
4. Gajović, V., Kerkez M., Kočović J. (2018). Modeling and simulation of logistic processes: risk assessment with a fuzzy logic technique. SAGE Journal. Simulation: Transactions of the Society for Modeling and Simulation International, Vol. 94, No. 6, 507–518.
5. Holjevac-Avelini, I. (1996). Total quality management for the hotel industry and tourism. Tourism and hospitality management, Vol. 2, No. 1, 67-80.
6. Kahraman, C., Onar, S.C., Oztaysi, B. (2015). Fuzzy Multicriteria Decision-Making: A Literature Review. International journal of computational intelligence systems, Vol. 8, No. 4, 637–666.
7. Kerkez, M., Milutinović, O., (2018). Modelling service quality in the hotel industry. Third International Scientific Conference Tourism in Function of Development of the Republic of Serbia - Tourism in the Era of Digital Transformation, Vrnjacka Banja, 3(1),79-94.
8. Kim, Y. J., Kim, W. G., Choi, H. M., Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, Vol. 76, 83-93.
9. Lei, S. I., Wang, D., Law, R. (2019). Hoteliers’ service design for mobile-based value co-creation. International Journal of Contemporary Hospitality Management, Vol. 31, No. 11, 4338-4356.
10. Mardani, A., Jusoh A., Nor, K.M.D., Khalifah, Z., Zakwan, N., Valipour, A. (2015a). Multiple criteria decision-making techniques and their applications - A review of the literature from 2000 to 2014. Economic research - Ekonomska istraživanja, Vol. 28, No. 1, 516-571.
11. Mardani, A., Jusoh, A., Zavadskas, E.K. (2015b). Fuzzy multiple criteria decision-making techniques and applications - Two decades review from 1994 to 2014. Expert systems with Applications, Vol. 42, No. 8, 4126–4148.
12. Marinakou, E., Giousmpasoglou, C. (2019). Talent management and retention strategies in luxury hotels: evidence from four countries. International Journal of Contemporary Hospitality Management, Vol. 31, No. 10, 3855-3878.
13. Milutinović, S., Vasović, N. (2017). Competitive position of Serbia as a tourism destination on the international tourism market. The Second International Scientific Conference "Tourism in function of development of the Republic of Serbia – Тourism product as a factor of competitiveness of the Serbian economy and experiences of other countries", Vrnjačka Banja, 2(2), 647-661.
14. Morosan, C., DeFranco, A. (2016). Modeling guests’ intentions to use mobile apps in hotels. International Journal of Contemporary Hospitality Management, Vol. 28, No. 9, 1968-1991.
15. Nicholls, R. (2011). Customer-to-customer interaction (CCI): a cross-cultural perspective. International Journal of Contemporary Hospitality Management, Vol. 23, No. 2, 209-223.
16. Pang J., Liang J., Song P. (2017). An adaptive consensus method for multi-attribute group decision making under uncertain linguistic environment. Applied Soft Computing, Vol. 58, 339-353.
17. Patrício, L., Fisk, R. P., Falcão e Cunha, J., Constantine, L. (2011). Multilevel service design: from customer value constellation to service experience blueprinting. Journal of Service Research, Vol. 14, No. 2, 180-200.
18. Paunović, M., Ralević, N., Milutinović, O., Vojinović, Ž., Mladenović-Vojinović, B. (2019). Integrated Fuzzy System and Multi-Expression Programming Techniques for Supplier Selection. Tehnički vjesnik - Technical Gazette, Vol. 26, No. 1, 122-127.
19. Radović-Stojanović J., Vasović, N. (2016). Statistics of tourism and catering trade statistics in the Republic of Serbia, TISC - Tourism International Scientific Conference, Vrnjačka Banja, 1(2), 83-98.
20. Xu, Z.S, Da, Q. L. (2002). Multi-attribute decision making based on fuzzy linguistic assessments. Journal of Southeast University, Vol. 32, No. 4, 656–658.
21. Xu, Z.S. (2001). Algorithm for priority of fuzzy complementary judgment matrix. Journal of Systems Engineering, Vol. 16, No. 4, 311-314.
22. Xu, Z.S. (2004a). A note on the subjective and objective integrated approach to determine attribute weights. European Journal of Operational Research, Vol. 156, No. 2, 530-532..
23. Xu, Z.S. (2004b). Uncertain linguistic aggregation operators based approach to multiple attribute group decision making under uncertain linguistic environment. Information Sciences, Vol. 168, No. 1-4, 171-184.
24. Xu, Z.S. (2007). Linguistic aggregation operators: an overview. In: Bustince H, Herrera F, Montero J. eds. Fuzzy Sets and Their Extensions: Representation, Aggregation and Models, Springer, Heidelberg, 163-181.
25. Xu, Z.S. (2012). Linguistic Decision Making, Theory and Methods, Science Press Beijing and Springer-Verlag Berlin Heidelberg.
26. Yager, R.R. (1988). On ordered weighted averaging aggregation operators in multi-criteria decision making. IEEE Transactions on Systems, Man and Cybernetics, Vol. 18, No. 1, 183-190.
27. Yager, R.R. (1992). Applications and extensions of OWA aggregations. International Journal of Man-Machine Studied, Vol. 37, No. 1, 103-132.
28. Yager, R.R. (1996). Quantifier guided aggregation using OWA operators. International Journal of Intelligent Systems, Vol. 11, No. 1, 49-73.
29. Zadeh, L.A, Kacprzyk, J. (1999a). Computing with Words in Information/Intelligent Systems 1: Foundations, Springer-Verlag Heidelberg, Germany.
30. Zadeh, L.A, Kacprzyk, J. (1999b). Computing with Words in Information/Intelligent Systems 2: Applications, Springer-Verlag Heidelberg, Germany.
2. Bryson, N. (1996). Group decision-making and the analytic hierarchy process: exploring the consensus-relevant information content. Computers & Operations Research, Vol. 23, No. 1, 27–35.
3. Chiclana, F., Tapia, J. M., del Moral, M.J., Herrera-Viedma, E. (2013). Astatistical comparative study of different similarity measures of consensus ingroup decision making. Information Sciences, Vol. 221, 110–123.
4. Gajović, V., Kerkez M., Kočović J. (2018). Modeling and simulation of logistic processes: risk assessment with a fuzzy logic technique. SAGE Journal. Simulation: Transactions of the Society for Modeling and Simulation International, Vol. 94, No. 6, 507–518.
5. Holjevac-Avelini, I. (1996). Total quality management for the hotel industry and tourism. Tourism and hospitality management, Vol. 2, No. 1, 67-80.
6. Kahraman, C., Onar, S.C., Oztaysi, B. (2015). Fuzzy Multicriteria Decision-Making: A Literature Review. International journal of computational intelligence systems, Vol. 8, No. 4, 637–666.
7. Kerkez, M., Milutinović, O., (2018). Modelling service quality in the hotel industry. Third International Scientific Conference Tourism in Function of Development of the Republic of Serbia - Tourism in the Era of Digital Transformation, Vrnjacka Banja, 3(1),79-94.
8. Kim, Y. J., Kim, W. G., Choi, H. M., Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, Vol. 76, 83-93.
9. Lei, S. I., Wang, D., Law, R. (2019). Hoteliers’ service design for mobile-based value co-creation. International Journal of Contemporary Hospitality Management, Vol. 31, No. 11, 4338-4356.
10. Mardani, A., Jusoh A., Nor, K.M.D., Khalifah, Z., Zakwan, N., Valipour, A. (2015a). Multiple criteria decision-making techniques and their applications - A review of the literature from 2000 to 2014. Economic research - Ekonomska istraživanja, Vol. 28, No. 1, 516-571.
11. Mardani, A., Jusoh, A., Zavadskas, E.K. (2015b). Fuzzy multiple criteria decision-making techniques and applications - Two decades review from 1994 to 2014. Expert systems with Applications, Vol. 42, No. 8, 4126–4148.
12. Marinakou, E., Giousmpasoglou, C. (2019). Talent management and retention strategies in luxury hotels: evidence from four countries. International Journal of Contemporary Hospitality Management, Vol. 31, No. 10, 3855-3878.
13. Milutinović, S., Vasović, N. (2017). Competitive position of Serbia as a tourism destination on the international tourism market. The Second International Scientific Conference "Tourism in function of development of the Republic of Serbia – Тourism product as a factor of competitiveness of the Serbian economy and experiences of other countries", Vrnjačka Banja, 2(2), 647-661.
14. Morosan, C., DeFranco, A. (2016). Modeling guests’ intentions to use mobile apps in hotels. International Journal of Contemporary Hospitality Management, Vol. 28, No. 9, 1968-1991.
15. Nicholls, R. (2011). Customer-to-customer interaction (CCI): a cross-cultural perspective. International Journal of Contemporary Hospitality Management, Vol. 23, No. 2, 209-223.
16. Pang J., Liang J., Song P. (2017). An adaptive consensus method for multi-attribute group decision making under uncertain linguistic environment. Applied Soft Computing, Vol. 58, 339-353.
17. Patrício, L., Fisk, R. P., Falcão e Cunha, J., Constantine, L. (2011). Multilevel service design: from customer value constellation to service experience blueprinting. Journal of Service Research, Vol. 14, No. 2, 180-200.
18. Paunović, M., Ralević, N., Milutinović, O., Vojinović, Ž., Mladenović-Vojinović, B. (2019). Integrated Fuzzy System and Multi-Expression Programming Techniques for Supplier Selection. Tehnički vjesnik - Technical Gazette, Vol. 26, No. 1, 122-127.
19. Radović-Stojanović J., Vasović, N. (2016). Statistics of tourism and catering trade statistics in the Republic of Serbia, TISC - Tourism International Scientific Conference, Vrnjačka Banja, 1(2), 83-98.
20. Xu, Z.S, Da, Q. L. (2002). Multi-attribute decision making based on fuzzy linguistic assessments. Journal of Southeast University, Vol. 32, No. 4, 656–658.
21. Xu, Z.S. (2001). Algorithm for priority of fuzzy complementary judgment matrix. Journal of Systems Engineering, Vol. 16, No. 4, 311-314.
22. Xu, Z.S. (2004a). A note on the subjective and objective integrated approach to determine attribute weights. European Journal of Operational Research, Vol. 156, No. 2, 530-532..
23. Xu, Z.S. (2004b). Uncertain linguistic aggregation operators based approach to multiple attribute group decision making under uncertain linguistic environment. Information Sciences, Vol. 168, No. 1-4, 171-184.
24. Xu, Z.S. (2007). Linguistic aggregation operators: an overview. In: Bustince H, Herrera F, Montero J. eds. Fuzzy Sets and Their Extensions: Representation, Aggregation and Models, Springer, Heidelberg, 163-181.
25. Xu, Z.S. (2012). Linguistic Decision Making, Theory and Methods, Science Press Beijing and Springer-Verlag Berlin Heidelberg.
26. Yager, R.R. (1988). On ordered weighted averaging aggregation operators in multi-criteria decision making. IEEE Transactions on Systems, Man and Cybernetics, Vol. 18, No. 1, 183-190.
27. Yager, R.R. (1992). Applications and extensions of OWA aggregations. International Journal of Man-Machine Studied, Vol. 37, No. 1, 103-132.
28. Yager, R.R. (1996). Quantifier guided aggregation using OWA operators. International Journal of Intelligent Systems, Vol. 11, No. 1, 49-73.
29. Zadeh, L.A, Kacprzyk, J. (1999a). Computing with Words in Information/Intelligent Systems 1: Foundations, Springer-Verlag Heidelberg, Germany.
30. Zadeh, L.A, Kacprzyk, J. (1999b). Computing with Words in Information/Intelligent Systems 2: Applications, Springer-Verlag Heidelberg, Germany.
Published
2020-09-05
How to Cite
Paunović, M., & Vasović, N. (2020). THE EVALUATION MODEL OF TOURISM DEVELOPMENT BASED ON UNCERTAIN LINGUISTIC INFORMATION. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(1), 332-349. Retrieved from https://tisc.rs/proceedings/index.php/hitmc/article/view/345
Section
Articles
