a

ENTREPRENEURSHIP IN TOURISM

  • Nebojša Pavlović Faculty of Hotel Management and Tourism in Vrnjačka Banja, University Kragujevac
  • Miloš Krstić Faculty of Science and Mathematics, University of Nis
Keywords: tourism, entrepreneurship, innovation, creativity

Abstract

Tourism, as a significant development branch of each country’s economy, is particularly affected by the accelerating development of entrepreneurship. The subject of this paper is launching startups in tourism with the help of entrepreneurial initiatives and ideas. The aim is to analyze, through the good and bad practices of tourism entrepreneurs, attempts to launch sustainable startups in tourism. The case study was used to analyze the experiences of successful tourism entrepreneurs based on their good practice. Interviews with entrepreneurs were used as well as numerous analyzes of their work by experts in the field. The obtained results show that for a successful startup in tourism, without neglecting other factors, and above all financial ones, it is necessary to have a new and innovative idea that will be sustainable for a long period. Such works can help to understand the importance of entrepreneurship in tourism. They can also make it easier for people to decide to launch startups.

Downloads

Download data is not yet available.

References

1. Agha, M. H., Gafforova, B. E. (2019). Strategic entrepreneurship: A management method for improving the performance of small and medium-sized tourism enterprises (SMTEs). Upravlenets (The Manager), Vol. 10, No. 3, p.25-35.

2. Albertini, E., Berger-Remy, F., Lefrancq, S., Morgana, L., Petkovic, M., Walliser, E. (2018). A fresh look at intellectual capital in the post-industrial era, Autorité des Normes Comptables, Paris.

3. Ateljevic, J., Page, S. (2009). Tourism and Entrepreneurship, International Perspective, Elsevier, Oxford, UK.

4. Best Croatian Ideas, http://globus.jutarnji.hr/english/thirty-best-croatian-ideas-year, (02/02/2020)

5. Buhalis, D., Costa, C. (2010). Tourism Management Dynamics. Elsevier, Butterworth Heinemann, UK.

6. Chang, J. (2011). Introduction: Entrepreneurship in Tourism and Hospitality: The Role of SMEs. Asia Pacific Journal of Tourism Research, Vol. 16, No. 5, 467-469.

7. Drucker,P.(1993). Innovation and Entrepreneursip, Harper Collins, New York

8. Fernandes, P. (2016). What is Entrepreneurship? http://www.business
newsdaily.com, (12 January 2015).

9. Genov, G. (2010). Turizam posebnih interesovanja – Selektivni oblici turizma, Visoka turistička škola, Beograd.

10. Happy to visit, https://www.total-croatia-news.com/made-in-croatia/
2590-happy-to-visit-app-all-tourist-activities-in-one-app, (02/01/2020).

11. Jovičić, D. (2010). Uvod u turizmologiju i turističku geografiju, Ton PLUS, Beograd.

12. Jovičić, D. (2011). Menadžment turističkih destinacija, Geografski fakultet, Beograd.

13. Jovičić, D. (2015). Turizam i međunarodni privredni tokovi, Geografski fakultet, Beograd.

14. Jovičić-Vuković, A., Papić-Blagojević, N. (2018). Preduzetnički potencijali studenata turizma i ugostiteljstva. Škola biznisa, No. 1, 54-72.

15. Kostić, M., Ratković, M., Forlani, F. (2019). Eco-hotels as an example of environmental responsibility and innovation in savings in the hotel industry. Hotel and Torism Management, Vol. 7, No. 2, 47-56.

16. Krstić, B., Krstić, M. (2015). Determinants of national economy competitiveness of Balkan countries – benchmarking study. In B. Krstić & Z. Paszek (Eds.), Competitiveness of enterprises and national economies (pp. 1-17). Faculty of Economics, Niš.

17. Krstić, M., Radivojević, V. (2019). Koncepcije racionalnog izbora u klasičnoj i neoklasičnoj ekonomiji. Kultura polisa, Vol. 16, No. 40, 335-351.

18. Ljamić-Ivanović, B. (2015). Virtuelno preduzetništvo: Obrazovanje kao podrška preduzetničkoj spremnosti studenata. Synthesis 2015-International Scientific Conference of IT and Business-Related Research, Beograd, 635-641.

19. Mathieson, A., Wall, G. (2010). Tourism – Change, Impacts, Opportunities, Pearson Education, London.

20. Numela, N. (2011). International Growth of Small and Medium Enterprises, Routledge, New York.

21. Pahuja, A. (2015). Introduction to Entrepreneurship, https://papers.ssrn.com, (12 January 2015).

22. Pavlović, N., Čelić, I. (2018). Components oof Smart Tourism. The Third International Scientific Conference "Tourism in Function of Development of the Republic of Serbia – Tourism in the Era of Digital Transformation", Vrnjačka Banja, 3(1), 324-339.

23. Pavlović, N., Krstić, M. (2019). The Impact of Information Technology on the Tourism Development. In D. Karabašević, S. Vukotić (Eds.), Innovation as an Initiator of the Development "Innovations – Development Prospects" (pp. 293-308), Faculty of Applied Management, Economics and Finance, Belgrade.

24. Pavlović, N., Simić, N. (2019). Tourism, development and its distinctive features in modern society. The Fourth International Scientific Conference "Tourism in function of development of the Republic of Serbia – Tourism as a Generator of Employment", Vrnjačka Banja, 4(2), 240-255.

25. Petiz, O. P., Martins, A., Martins, I. (2005). Tourism: a Source of Wealth and Wellbeing. Journal for Management Theory and Practice – Management, Vol. 39, 51-62.

26. Popescu, N.E. (2014). Entrepreneurship in tourism, http:/www.untwo.org (01.02.2020).

27. Simić, V.(2015). Preduzetništvo u turizmu na primeru etno sela Latkovac u Srbiji, Ekonomski signali, vol.10, br.2, p.57-69

28. Škrbić, I., Mišković, I., Milošević, S., Nešić, M. (2018). Preduzetnički modeli u funkciji održivog turizma. Poslovna ekonomija, Vol. 13, No. 1, 81-99.

29. Stanković, M.S. (2013). Turistička geografija Srbije – pravci turističkih putovanja, Srpsko geografsko društvo, Beograd.

30. Stefanović, V. (2001). Naučno-tehnologija-razvoj, Ekonomski fakultet, Priština.

31. Stefanović, V. (2010). Turistički menadžment, Prirodno matematički fakultet, Niš.

32. Stepanović, S. (2019). Specifične karakteristike preduzetnika u turizmu, Neobjavljeni master rad, Prirodno-matematički fakultet Univerziteta u Nišu, Srbija.

33. Tourism Highlights, https://www.e-unwto.org (20.01.2020)

34. Vitić-Ćetković, A., Ivanović, N. (2014). Priručnik za preduzetništvo u turizmu, Turistička organizacija opštine Bar, Crna Gora.

35. Vojnović, B., Cvijanović, D., Stefanović, V. (2012). Razvojni aspekti turističke delatnosti, Institut za ekonomiku poljoprivrede, Beograd.

36. Vujic,V.(2005). Menadžment ljudskog kapitala, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Published
2020-09-05
How to Cite
Pavlović, N., & Krstić, M. (2020). ENTREPRENEURSHIP IN TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(1), 350-365. Retrieved from https://tisc.rs/proceedings/index.php/hitmc/article/view/346