SERVICE DESIGN IN THE FUNCTION OF TOURISM DEVELOPMENT

Boško Vojnović; Dejan Grujić

Boško Vojnović The Academy of Applied Studies Šabac, Unit for Agricultural and Business Studies and Tourism, Šabac
Dejan Grujić The Academy of Applied Studies Šabac, Unit for Agricultural and Business Studies and Tourism, Šabac

Keywords: tourism service, service design, tourism, development, strategies

Abstract

Creating a tourist service is a complex process which requires expertise. Achieving the quality of the tourist service from the perspective of the users is a demanding process, because service is perceived by each user in their own unique way. That is why it is necessary to design a tourist service to satisfy the customer and also achieve the quality at the same time. The process requires the preparation of the draft from the aspect of the needs of service users. An effective and efficient tourism service needs to be prepared: effectiveness refers to a good definition and achievement of desired effects, and efficiency to saving resources, while maintaining quality. One of the specifics of the service is the inability of corrections if an error occurs, as corrections are only possible in the next service cycle. The aim of the paper is to design a quality tourism service and to define the necessary strategies for improving tourism development.

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