SOCIO-DEMOGRAPHIC CHARACTERISTICS AND THE INTERNET IN THE TOURIST AGENCY'S ELECTION FUNCTION

Slavoljub Vujović; Nenad Vujić

Slavoljub Vujović Economic Institute, Belgrade, Serbia
Nenad Vujić Economic Institute, Belgrade, Serbia

Keywords: destination, Internet services, tourists

Abstract

The presented research of quantitative type and empirical orientation was conducted in the city of Trebinje, and it focuses on examining the correlation between sociodemographic variables (gender, age, level of education, monthly personal income of respondents and monthly personal income of respondent household, number of household members and number of household members revenue generators) and the habit of potential tourists to use Internet services to find out and use the information they need about tourist destinations and trips.

Data analysis was performed using: descriptive analysis (percentages, arithmetic mean), Hi-square test, T-test, one-factor analysis of variance and Pearson's correlation coefficient. The level of statistical significance was set at p <0.05, and all data obtained were processed in SPSS, version 23.

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