HOW DO I LOOK: AI STYLIST

Danko Milašinović

doi:10.52370/TISC26248DM

Danko Milašinović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjacka Banja, Serbia

DOI: https://doi.org/10.52370/TISC26248DM

Keywords: Artificial Intelligence, Style Consultation, Information Systems, Large Language Models, Digital Transformation, Personalized Tourism

Abstract

Modern tourism is increasingly driven by digital solutions that enhance travel quality through hyper-personalization. This paper presents "How Do I Look: AI Stylist", an innovative information system implemented as a mobile application providing real-time style and appearance advice. By leveraging a sophisticated AI model ecosystem, including Large Language Models (LLMs) and advanced computer vision (CV), the system offers tailored feedback on style coordination, situational formality, and cultural appropriateness. The research focuses on the functional architecture, highlighting the seamless integration of AI-driven styling services with user-centric interfaces. Furthermore, the paper explores key use-cases within the tourism sector, such as assisting travelers in efficient and sustainable wardrobe planning for diverse climates and social contexts. By acting as a digital personal assistant, the application contributes to the "integrated destination" concept, ensuring visitors feel confident and culturally aligned with their surroundings, ultimately transforming the overall visitor experience.

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