DIGITAL NOMAD DESTINATIONS - PILOT ASSESSMENT AND VALIDATION ROADMAP
Keywords:
Digital nomads, destination readiness, multicriteria assessment, tourism development, validation roadmap
Abstract
Digital nomadism creates opportunities for destinations beyond major urban centres, but practical readiness tools remain limited. This paper develops a literature-derived instrument with 13 factors across five dimensions and pilots it through supply-side stakeholder self-assessment in four Serbian destinations, providing a diagnostic readiness profile and directions for further validation.
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References
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Lazarević-Moravčević, M., Mosurović Ružičić, M., & Paunović, M. (2024). Digital nomads and their influence on local economy development.
Mariati, S., Gilitasha, A., Rahmanita, M., Djati, S. P., & Adawiyah, R. (2023). Analysis of sustainable tourism destination development for digital nomads (Comparative study: Lisbon, Portugal and Canggu, Bali, Indonesia). Technium Social Sciences Journal, 43, 403–415.
Mira, M. do Rosário, Moura, A., & Araujo, N. (2024). Tourism sustainability, friendly policies, and infrastructure: Digital nomads’ motivations for visiting Portugal. Journal of Infrastructure, Policy and Development, 8(6), 4484. doi.org/10.24294/jipd.v8i6.4484
Özgen Çiğdemli, A. Ö., Yayla, Ş., & Çiğdemli, B. S. (2024). The world from the perspective of digital nomads: exploring sentiments in destination reviews. Worldwide Hospitality and Tourism Themes, 16(3), 303–315. https://doi.org/10.1108/WHATT-03-2024-0044
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Schlagwein, D., & Jarrahi, M. H. (2020). The Mobilities of Digital Work: The Case of Digital Nomadism. European Conference on Information Systems. https://aisel.aisnet.org/ecis2020_rip/89
Ünal, G. (2024). The relationship between regional development and digital nomadism. Worldwide Hospitality and Tourism Themes, 16(3), 375–378. https://doi.org/10.1108/WHATT-03-2024-0056
Zhang, H., Gu, C.-L., Gu, L.-W., & Zhang, Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy: A case in the Yangtze River Delta of China. Tourism Management, 32(2), 443–451. https://doi.org/10.1016/j.tourman.2010.02.007
Zhou, L., Buhalis, D., Fan, D. X., Ladkin, A., & Lian, X. (2024). Attracting digital nomads: Smart destination strategies, innovation and competitiveness. Journal of Destination Marketing & Management, 31, 100850. https://doi.org/10.1016/j.jdmm.2023.100850
Bozzi, A. (2024). Digital nomadism from the perspective of places and mobilities: a literature review. European Transport Research Review, 16(1), 50. https://doi.org/10.1186/s12544-024-00663-z
Celotto, E., Ellero, A., & Ferretti, P. (2015). Conveying tourist ratings into an overall destination evaluation. Procedia – Social and Behavioral Sciences, 188, 35–41. https://doi.org/10.1016/j.sbspro.2015.03.336
Chevtaeva, E., & Denizci-Guillet, B. (2021). Digital nomads’ lifestyles and coworkation. Journal of Destination Marketing and Management, 21, 100633. https://doi.org/10.1016/j.jdmm.2021.100633
Eban, F. (2025). A Research on Digital Nomad’s Opinions on Destination Selection and Co-Working Spaces. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 67. 164–182.
Hannonen, O., Aguiar Quintana, T., Lehto, X. Z. (2023). A supplier side view of digital nomadism: The case of destination Gran Canaria. Tourism Management. https://doi.org/10.1016/j.tourman.2023.104744
Laifa, I., & Benhassine, N. (2023). Evaluation of the attractiveness of tourism in Algeria: Multicriteria method applied to areas of tourist expansion. GeoJournal of Tourism and Geosites, 49(3), 988–997. https://doi.org/10.30892/gtg.49314-1098
Lacárcel, F. J. S., Huete, R., & Zerva, K. (2024). Decoding digital nomad destination decisions through user-generated content. Technological Forecasting and Social Change, 200, 123098. https://doi.org/10.1016/j.techfore.2023.123098
Lazarević-Moravčević, M. (2024). Izazovi savremenog menadžmenta: fleksibilnost, rodna ravnopravnost i inovativna komunikacija. Beograd: Institut ekonomskih nauka
Lazarević-Moravčević, M., & Domazet, I. S. (2025). Attraction of Digital Nomads as Significant Tourism Potential: Evidence From Serbia. In Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies (pp. 191–214). IGI Global.
Lazarević-Moravčević, M., Mosurović Ružičić, M., & Paunović, M. (2024). Digital nomads and their influence on local economy development.
Mariati, S., Gilitasha, A., Rahmanita, M., Djati, S. P., & Adawiyah, R. (2023). Analysis of sustainable tourism destination development for digital nomads (Comparative study: Lisbon, Portugal and Canggu, Bali, Indonesia). Technium Social Sciences Journal, 43, 403–415.
Mira, M. do Rosário, Moura, A., & Araujo, N. (2024). Tourism sustainability, friendly policies, and infrastructure: Digital nomads’ motivations for visiting Portugal. Journal of Infrastructure, Policy and Development, 8(6), 4484. doi.org/10.24294/jipd.v8i6.4484
Özgen Çiğdemli, A. Ö., Yayla, Ş., & Çiğdemli, B. S. (2024). The world from the perspective of digital nomads: exploring sentiments in destination reviews. Worldwide Hospitality and Tourism Themes, 16(3), 303–315. https://doi.org/10.1108/WHATT-03-2024-0044
Ramos, C. M. Q., Vanti, A., & Solana-González, P. (2024). Tourist destinations decision-making. Tourism: An International Interdisciplinary Journal, 72(3), 365–379. https://doi.org/10.37741/t.72.3.6
Schlagwein, D., & Jarrahi, M. H. (2020). The Mobilities of Digital Work: The Case of Digital Nomadism. European Conference on Information Systems. https://aisel.aisnet.org/ecis2020_rip/89
Ünal, G. (2024). The relationship between regional development and digital nomadism. Worldwide Hospitality and Tourism Themes, 16(3), 375–378. https://doi.org/10.1108/WHATT-03-2024-0056
Zhang, H., Gu, C.-L., Gu, L.-W., & Zhang, Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy: A case in the Yangtze River Delta of China. Tourism Management, 32(2), 443–451. https://doi.org/10.1016/j.tourman.2010.02.007
Zhou, L., Buhalis, D., Fan, D. X., Ladkin, A., & Lian, X. (2024). Attracting digital nomads: Smart destination strategies, innovation and competitiveness. Journal of Destination Marketing & Management, 31, 100850. https://doi.org/10.1016/j.jdmm.2023.100850
Published
2026-10-16
How to Cite
Bradić-Martinović, A., & Lazarević-Moravčević, M. (2026). DIGITAL NOMAD DESTINATIONS - PILOT ASSESSMENT AND VALIDATION ROADMAP. Tourism International Scientific Conference Vrnjačka Banja - TISC, 9(1), 285-294. https://doi.org/10.52370/TISC26285AB
Section
Articles
