TOURISM PROMOTION TROUGH THE WEB BY TOURISM ORGANIZATIONS AND BOARDS IN BOSNIA AND HERZEGOVINA

Željko Vaško; Boris Vaško

Željko Vaško University of Banja Luka, Faculty of Agriculture, Bulevar vojvode Petra Bojovića 1a, 78,000 Banja Luka
Boris Vaško Banjaluka Stoock Exchange, Banja Luka

Abstract

Tourist organizations and boards are key public tourism promoters in Bosnia and Herzegovina playing a role of destination managers and connecting individual travellers, travel agents and other stakeholders with particular destination. They are mainly organized on municipality (in the Republic of Srpska) or canton level (in Federation of Bosnia and Herzegovina). For tourism promotion mentioned promoters recently massively used IT technology based on World Wide Web platforms and social networks. The Republic of Srpska has 29 municipal tourism organizations of which 19 have web sites, and the Federation of Bosnia and Herzegovina has 10 cantonal tourism boards, and 7 of them have web sites, and they have been taken as a case study for research. The aim of the research presented in the paper is to analyse and evaluate the content of these websites in terms of their accessibility, comprehensiveness, usefulness and interactivity. A widely used content analysis method has been used to analyse the content of web sites of tourist promoters, additionally followed by the descriptive statistics method, method of comparison and ranking method.

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