Articles

• DIGITAL BRAND EXPERIENCE IN THE CONTEXT OF CULTURAL HERITAGE – A PILOT STUDY

  Arja Lemmetyinen, Lenita Nieminen

  25-41

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  Abstract 447 | PDF 378 |
• DIGITAL INTANGIBLE CULTURAL HERITAGE AS A TOOL FOR IMPROVEMENT OF SERBIAN CULTURAL TOURISM

  Zorana Đorđević, Vesela Radović

  42-60

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  Abstract 592 | PDF 397 |
• BRAND MANAGEMENT IN THE FUNCTION OF GLOBAL PROGRESS OF COMPANIES: INVESTIGATION OF THE INNOVATION AND INFORMATION TECHNOLOGY ROLE

  Marija Mandarić, Dejan Sekulić

  61-78

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  Abstract 433 | PDF 371 |
• MODELLING SERVICE QUALITY IN THE HOTEL INDUSTRY

  Marija Kerkez, Olivera Milutinović

  79-94

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  Abstract 482 | PDF 271 |
• TRANSFORMATION OF THE HOTEL PRODUCT IN THE DIGITAL AGE

  Ljiljana Kosar, Nikolina Kordić

  95-112

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  Abstract 1054 | PDF 779 |
• THE ONLINE PRESENTATION ANALYSIS OF THE SERBIAN HOTEL OFFER

  Saša Mašić, Ivan Milošević

  113-131

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  Abstract 704 | PDF 362 |
• FACTORS AFFECTING ONLINE BOOKING INTENTION AND BEHAVIOR: THE CASE OF AIRBNB

  Marija Kuzmanović, Zlatko Langović

  132-151

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  Abstract 1372 | PDF 965 |
• TREND OF POSITIONING TOURIST OFFERS IN THE DIGITAL ERA

  Gordana Bejatović, Marina Bugarčić

  152-169

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  Abstract 399 | PDF 297 |
• SOCIAL MEDIA AS A TOOL FOR THE PROMOTION OF A TOURIST DESTINATION

  Cvetanka Ristova, Tanja Angelkova Petkova

  170-186

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  Abstract 853 | PDF 460 |
• CURRENT STRATEGIC TREATMENT IN ICT APPLICATION WITHIN THE TOURIST OFFER PROMOTION

  Milan Počuča, Jelena Matijašević-Obradović

  187-202

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  Abstract 387 | PDF 256 |
• TOURISM PROMOTION TROUGH THE WEB BY TOURISM ORGANIZATIONS AND BOARDS IN BOSNIA AND HERZEGOVINA

  Željko Vaško, Boris Vaško

  203-220

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  Abstract 521 | PDF 353 |
• WHY MILLENIALS AS DIGITAL TRAVELERS TRANSFORMED MARKETING STRATEGY IN TOURISM INDUSTRY

  Slađana Starčević, Snežana Konjikušić

  221-240

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  Abstract 2083 | PDF 1805 |
• FROM WORD OF MOUTH MARKETING TO WORD OF MOUTH IN THE TRADITIONAL AND DIGITAL MEDIA

  Beba Rakić, Mira Rakić

  241-258

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  Abstract 768 | PDF 494 |
• DATA ANALYSIS APPLICATIONS IN TOURISM AND HOSPITALITY MARKETING

  Dragana Ćamilović

  259-274

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  Abstract 997 | PDF 506 |
• THE IMPORTANCE OF ACCOUNTING INFORMATION SYSTEMS USAGE IN HOTEL INDUSTRY

  Aleksandra Mitrović, Snežana Knežević

  275-289

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  Abstract 960 | PDF 683 |
• THE DIGITALIZATION OF ACTIVE OUTDOOR TRIPS IN SERBIA

  Sretenka Dugalić, Snežana Lazarević

  290-307

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  Abstract 590 | PDF 412 |
• CHANGES IN TOURIST AGENCIES’ OPERATIONS TOWARDS CONTEMPORARY DIGITAL TRENDS

  Naume Maroinoski, Ivanka Nestoroska

  308-323

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  Abstract 411 | PDF 347 |
• COMPONENTS OF SMART TOURISM

  Nebojša Pavlović, Irena Čelić

  324-339

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  Abstract 1198 | PDF 878 |
• DIGITAL TRANSFORMATION OF TOURISM

  Renata Pindžo, Lidija Brjaktarović

  340-355

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  Abstract 2228 | PDF 1549 |
• MEASURING A TOURISM DESTINATION IN THE CONTEXT OF DIGITAL TRANSFORMATION WITH MULTIPLE ATTRIBUTE DECISION MAKING

  Zoran Ćirić, Otilija Sedlak

  356-373

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  Abstract 438 | PDF 288 |
• DIGITAL TRANSFORMATION IN THE FUNCTION OF IMPROVING THE COMPETITIVENESS OF THE REPUBLIC OF SERBIA IN THE TOURISM SECTOR

  Ivana Simić, Ivana Marinović Matović

  374-389

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  Abstract 1063 | PDF 780 |
• ICT READINESS AS A FACTOR OF TOURISM COMPETITIVENESS

  Tanja Stanišić, Miljan Leković

  390-406

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  Abstract 675 | PDF 371 |
• THE INFORMATION AND COMMUNICATION TECHNOLOGY IN THE FUNCTION OF TOURISM DEVELOPMENT

  Jelena Petrović, Snežana Milićević

  407-422

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  Abstract 573 | PDF 390 |
• INFORMATION TECHNOLOGY AND SUPPLY CHAIN MANAGEMENT IN TOURISM

  Tanja Kaurin, Milorad Kilibarda

  423-440

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  Abstract 623 | PDF 418 |
• ANALYSIS OF THE OF DIGITAL TECHNOLOGIES APPLICATION IN NATURE PROTECTED AREAS

  Milica Luković, Marija Kostić

  441-458

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  Abstract 483 | PDF 319 |
• RURAL ENTREPRENEURSHIP IN THE ERA OF DIGITALIZATION: EXAMPLE OF MACEDONIA

  Marija Magdincheva-Shopova, Tatjana Boskov

  459-473

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  Abstract 475 | PDF 305 |
• CONTEMPORARY TECHNOLOGIES IN SERVICE OF GASTRONOMY

  Smiljka Isaković, Darko Dragičević

  474-492

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  Abstract 451 | PDF 333 |
• THE INFLUENCE OF TRADITIONAL AND DIGITAL COMMUNICATION ON THE DECISION TO VISIT SPA DESTINATIONS IN DEVELOPING COUNTRIES – EXAMPLE OF SERBIAN SPAS

  Melita Jovanović Tončev, Milena Podovac

  493-512

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  Abstract 496 | PDF 340 |
• BIG DATA - THE IMPACT ON HEALTH TOURISM AND SUSTAINABILITY

  Marina Jovanović Milenković, Nataša Petrović

  513-530

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  Abstract 635 | PDF 428 |
• REMARKS ON DIGITAL FINAL EXAMS FOR MANAGEMENT STUDENTS

  Danko Milašinović, Vladimir Kraguljac

  531-547

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  Abstract 498 | PDF 386 |
• TRADING IN BITCOIN AND OTHER CRYPTO CURRENCIES – A RISKY BUT LUCRATIVE BUSINESS FOR NOW

  Anđa Skakavac

  548-562

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  Abstract 723 | PDF 445 |
• CRYPTOCURRENCIES – OPPORTUNITY, ADVANTAGE OR FINANCIAL BLUNDER AND IMPACT ON TOURISM DEVELOPMENT – AT GLANCE

  Bojan Kocić, Oliver Popović

  563-581

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  Abstract 454 | PDF 353 |
• INFLUENCE OF SOCIO DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS OF MEDICAL TOURISM SERVICES IN SERBIA

  Svetlana Ignjatijević, Jelena Vapa-Tankosić

  582-602

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  Abstract 381 | PDF 295 |
• TRENDS IN ENGAGEMENT OF WORKERS IN TOURISM - REGISTERED AND EMPLOYMENT (PERSONS IN EMPLOYMENT)

  Sanja Škorić, Vladimir Jovanović

  603-621

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  Abstract 475 | PDF 282 |
• CONNECTION OF TOURISM COMPANIES WITH THE DEVELOPMENT OF DUAL SYSTEM IN HIGHER EDUCATION

  Milena Vukić, Milorad Vukić

  622-639

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  Abstract 486 | PDF 327 |
• BRAND AS A FACTOR OF BUSINESS SUCCESS OF TOURIST ORGANIZATIONS

  Aleksandar Brzaković, Tomislav Brzaković

  640-656

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  Abstract 365 | PDF 258 |
• CAPITAL AND INVESTMENTS IN COMPANIES IN TOURISM AND HOSPITALITY IN THE REPUBLIC OF MACEDONIA

  Risto Gogoski, Kliment Naumov

  657-672

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  Abstract 402 | PDF 261 |
• THE COMPETITIVENESS OF TOURISM IN SERBIA AND THE ROLE OF INSURANCE IN TOURISM

  Željko Vojinović, Sanja Živković

  673-691

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  Abstract 642 | PDF 375 |
• DEVELOPMENT OF THE FINANCING MODEL FOR TOURISM OF LOCAL GOVERNMENTS IN THE FUNCTION OF THE PERFORMANCE AUDIT

  Jelica Eremić - Đođić, Aleksandra Tomić

  692-707

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  Abstract 439 | PDF 279 |
• TERRORISM AND TOURISM SAFETY

  Ljubo Pejanović, Stevan Stojanović

  708-721

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  Abstract 397 | PDF 244 |
• TERRORISM AS A CONTEMPORARY CRIMINOLOGY IMPACT FACTOR ON TOURIST EFFECTS

  Boriša Lečić, Zdravko Skakavac

  722-739

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  Abstract 470 | PDF 255 |
• GERMAN FOR SPECIAL PURPOSES (GSP) IN TOURISM: LEARNING OBJECTIVES AND DIDACTIC CONSEQUENCES

  Andrea Zerajic

  740-759

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  Abstract 425 | PDF 370 |