COMPONENTS OF SMART TOURISM

Nebojša Pavlović; Irena Čelić

Nebojša Pavlović Faculty of Hotel Management and Tourism in Vrnjačka Banja – University of Kragujevac, Vojvođanska 5A, 36210 Vrnjačka Banja
Irena Čelić Faculty of Hotel Management and Tourism in Vrnjačka Banja – University of Kragujevac, Vojvođanska 5A, 36210 Vrnjačka Banja

Abstract

According to the research conducted by the European Commission, over 95% of travelers use digital resources in the course of their travel, which indicates the significance and influence of digitalization on tourism.

The aim of this paper is to analyze the impact of digital technology on the events and changes in tourism. The paper focuses on new approaches in tourism which, aided by digital technology, aim to improve service quality and attract a larger number of tourists.

Today, numerous papers deal with the issues of modern tourism and employee’s efforts to establish rapport with the more and more demanding tourists.

The conclusion is that tourism is quickly abandoning the traditional way of working in order to embrace the digital way of conducting business. Future research should not focus on the introduction of the digitalization in tourism, but on the ways to train employees in order to satisfy the needs of “smart tourism”.

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