MEASURING A TOURISM DESTINATION IN THE CONTEXT OF DIGITAL TRANSFORMATION WITH MULTIPLE ATTRIBUTE DECISION MAKING

Zoran Ćirić; Otilija Sedlak

Zoran Ćirić University of Novi Sad, Faculty of Economics Subotica, Segedinski p. 9-11, Subotica
Otilija Sedlak University of Novi Sad, Faculty of Economics Subotica, Segedinski p. 9-11, Subotica

Abstract

There is no universal model for sustainable tourism destinations. Cities or tourist places are to have different offers, which require multiple demands and multiple attributes. A new approach to the digital transformation of competitive tourism destinations, in addition to the conventional attributes of destinations, including business competitiveness factors. Factors influencing the competitiveness and attractiveness of the destination and its tourism offer can be used to build a methodology for ranking of tourist destinations. The ordering method is focused on the multiple attribute decision making (MADM). This paper is an attempt to prepare a decision by the use of the fuzzy method of ordering alternatives (i.e. aims), and to set priorities among some alternatives and criteria. The aim of the paper is to present the complexity of the problem: sustainable tourism means the ability of a tourist destination to remain competitive considering all of environmental and quality problems.

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