a

THE FUTURE OF THE REPUBLIC OF SERBIA AS AN ADVENTURE TOURISM DESTINATION

  • Sonja Milutinović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia
  • Miljan Leković University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia
Keywords: COVID-19, adventure tourism, adventure tourist, Republic of Serbia

Abstract

The COVID-19 pandemic has dealt a particularly severe blow to the tourism industry. The introduced movement restrictions resulted in an unprecedented drop in tourist movements, causing economic loss and unemployment in this sector. However, not all tourism segments suffered equal effects. Namely, adventure tourism, as a type of tourism that takes place in the natural environment and most often in small groups, experienced growth during the COVID-19 pandemic. Moreover, it is expected that in the post-pandemic period, its growth will be even higher. In that sense, the aim of this paper is to emphasize the natural potentials of the Republic of Serbia as adventure tourism destination. The results of the qualitative analysis have shown that the Republic of Serbia has abundant natural resources for, yet insufficiently developed, adventure tourism.

Downloads

Download data is not yet available.

References

ATTA. (2008). ATDI data set. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

ATTA. (2013). Adventure tourism market study 2013. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

ATTA. (2014). Industry snapshot 2014. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

АТТА. (2018). ATDI Adventure Tourism Development Index. The 2018 report – An adventure travel scorecard. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

ATTA. (2020). ATDI full ranking data set. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

ATTA. (2020a). Adventure travel trends snapshot. Adventure Travel Trade Association and International Institute of Tourism Studies, the George Washington University.

Bentley, T. A., Page, S. J., & Laird, I. S. (2001). Accidents in the New Zealand adventure tourism industry. Safety Science, Vol. 38, No. 1, 31-48.

Buckley, R. (2003). Adventure tourism and the clothing, fashion and entertainment industries. Journal of Ecotourism, Vol. 2, No. 2, 126-134.

Buckley, R. C. (2010). Adventure tourism managеment. ButterworthHeinemann, New York, USA.

Dimitrovski, D., Leković, M., & Đurađević, M. (2021). Economic impact of the sporting events as tourism niche product: A contemporary bibliometric analysis. Ekonomika preduzeća, Vol. 69, No. 7-8, 422–437.

Dimitrovski, D., Milićević, S. & Lakićević, M. (2021). Specifični oblici turizma. Univerzitet u Kragujevcu, Fakultet za hoteilijerstvo i turizam u Vrnjačkoj Banji.

EuroVelo. (2022). https://en.eurovelo.com/ev6, (27 February 2022).

Gašović, M. (2017). Avanturistički planinski turizam u Crnoj Gori. Matica, Vol. 70, 429-458.

GlobalData (2018). Global adventure tourism: Insight into key adventure tourism trends and the demands of adventure tourists. GlobalData UK Ltd, London.

Gössling, S., Scott, D., Hall, C. M. (2021). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, Vol. 29, No. 1, 1–20.

Kumar, S., & Deshmukh, R. (2022). Adventure tourism market. Allied

Market Research, https://www.alliedmarketresearch.com/adventuretourism-market, (15 February 2022).

Leković, M., Cvijanović, D., Pantić, N., & Stanišić, T. (2020). Evaluative bibliometric analysis of recent trends in rural tourism literature. Economics of Agriculture, Vol. 67, No. 4, 1265-1282.

Leković, M., & Milutinović, S. (2021). Tourism policy challenges amid COVID-19. In D. Cvijanović et al. (Eds.). Tourism Challenges amid COVID-19 (pp. 382-398). Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja.

Luković, M., & Šilc, U. (2021). Management of continental saline ecosystems in the Republic of Serbia – Are these ecosystems suitable for nature-based tourism? Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, Vol. 9, No. 2, 37–49.

Millington, K., Locke, T., & Locke, A. (2001). Occasional studies: Adventure travel. Travel and Tourism Analyst, Vol. 4, 65-97.

Milutinović, S., & Vasović, N. (2017). Competitive position of Serbia as a tourism destination on the international tourism market. In D. Cvijanović et al. (Eds.). Tourism in Function of Development of the Republic of Serbia: Тourism Product as a Factor of Competitiveness of the Serbian Economy and Experiences of other Countries (pp. 647-661). Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja.

Počuča, M., & Matijašević, J. (2021). The importance of rural areas in the creation of tourism offers due to COVID-19 expansion. In D. Cvijanović et al. (Eds.). Tourism Challenges amid COVID-19 (pp. 350- 365). Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja.

Pomfret, G. (2006). Mountaineering adventure tourists: A conceptual framework for research. Tourism Management, Vol. 27, No. 1, 113-123.

Sančanin, B., Perić, G., & Stojiljković, M. (2019). Cultural-historical resources as initiators of tourism development in Sremski Karlovci. Menadžment u hotelijerstvu i turizmu – Hotel and Tourism Management, Vol. 7, No. 2, 77–85.

Serbian Travelers Association. (2022). http://www.drustvoputnikasrbije.rs/rentabilnost-pecina-u-srbiji-kao-turistickog-proizvoda/, (27 February 2022).

Stanišić, T. (2019). Savremene tendencije u turizmu. Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji.

Swarbrooke, J., Beard, C., Leckie, S., & Pomfret, G. (2003). Adventure tourism: The new frontier. Butterworth-Heinemann, New York, USA.

Štetić S., Šimičević D., & Ćurčić N. (2013). Specifični oblici turizma. LI, Beograd.

Tourism Organization of Serbia. (2022). Active Holiday, https://www.srbija.travel/en/explore-serbia/active-holiday, (27 February 2022).

United Nations World Tourism Organization (UNWTO). (2014). Global report on adventure tourism. World Tourism Organization, Spain.

Wild Serbia. (2022). https://wildserbia.com/, (27 February 2022).

World Travel & Tourism Council (WTTC). (2020). To recovery & beyond: The future of travel & tourism in the wake of COVID-19. https://wttc.org/Initiatives/To-Recovery-Beyond, (16 February 2022).

World Travel & Tourism Council (WTTC). (2021). Investing in travel & tourism. https://wttc.org/Reports/2021/Investing-in-Travel-andTourism.pdf, (15 February 2022).

Published
2022-10-22
How to Cite
Milutinović, S., & Leković, M. (2022). THE FUTURE OF THE REPUBLIC OF SERBIA AS AN ADVENTURE TOURISM DESTINATION. Tourism International Scientific Conference Vrnjačka Banja - TISC, 7(1), 582-597. https://doi.org/10.52370/TISC22582SM