ECOLINGUISTICS AND TOURISM
Abstract
The increasingly rapid environmental degradation, pollution, climate change, and biodiversity loss have led to the urgent need to address these issues. A response within linguistics is the emergence of ecolinguistics. Focused on fostering environmental awareness and sustainability, ecolinguistics has much to offer. It, however, still seems to be somewhat neglected. This paper sheds light on the current state of ecolinguistics, highlighting its appropriateness for addressing tourism-related texts. After discussing the main aspects of ecolinguistics, and a brief look at some relevant contributions, it ends with a small-scale qualitative analysis of eco-relevant terms in two government documents for defining the course of tourism development in Serbia. The findings indicate a shift towards more ecologically beneficial narrative, yet with a continued focus on economic prosperity.
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