GREEN HOTEL PRACTICES IN 5-STAR HOTELS IN SERBIA
Keywords:
green hotels, green practice, 5-star hotels, Serbia
Abstract
The hotel sector uses a lot of resources which affects the increase in business costs, but also the pollution of the natural environment. In modern business, green business practice in the hotel industry is seen as a concept that can increase efficiency, reduce business costs, increase profitability, and raise competitiveness, but at the same time reduce negative impacts on the environment. The paper aims to investigate green business practices in 5-star hotels in Serbia. The survey covered 16 hotels. The application of green business practices was analyzed, as well as guest comments related to the application of this business policy.
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References
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Gao,Y. L., & Mattila, A. S. (2014). Improving consumer satisfaction in green hotels: the roles of perceived warmth, perceived competence, and CSR motive. International Journal of Hospitality Management. 42, 20–31. https://doi.org/10.1016/j.ijhm.2014.06.003.
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Kim, Y., & Han, H. (2010). Intention to pay conventional hotel prices at a green hotel - a modification of the theory of planned behavior. Journal of Sustainable Tourism. 18(8), 997–1014 https://doi.org/10.1080/09669582.2010.490300
Kosar, Lj. (2010). Sertifikacija zelenih hotela [Certification of green hotels]. Turistički svet, 47-48, 4731-4734
Lenzen, M., Sun, Y.Y., Faturay, F., Ting, Y.P., Geschke, A., & Malik, A. (2018). The carbon footprint of global tourism. Nature Climate Change. 8, 522–528. https://doi.org/10.1038/s41558-018-0141-x.
Martínez García de Leaniz, P., Herrero Crespo, Á., & Gómez López, R. (2017). Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions. Journal of Sustainable Tourism. 26(7), 1160-1177. https://doi.org/10.1080/09669582.2017.1349775.
Merlia, R., Preziosia, M., Acamporaa, A., & Alib, F. (2019). Whyshould hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, 81(1), 169–179
Radwan, H. R. I., Jones, E., & Minoli, D. (2010). Managing solid waste in small hotels. Journal of Sustainable Tourism. 18(2), 175-190.
Sekulić, D., & Maksimović, N. (2013). Zeleni hoteli - Značaj „zelenih“ atributa za potrošače u hotelijerstvu [Green hotels - The importance of „green“ attributes for consumers in the hotel industry]. Ecologica, 20(70), 257-260.
Sekulić, D., Mandarić, M., & Maksimović, N. (2014). Uticaj zelene poslovne prakse na satisfakciju i lojalnost potrošača u hotelskoj industriji [The impact of green business practices on customer satisfaction and loyalty in the hotel industry]. Ecologica, 21(74), 312-316.
Verma, V.K., & Chandra, B. (2016). Hotel guest’s perception and choice dynamics for green hotel attribute: a mix method approach. Indian Journal of Science and Technology, 9(5), 1-9, https://doi.org/10. 17485/ijst/2016/v9i5/77601.
Gao,Y. L., & Mattila, A. S. (2014). Improving consumer satisfaction in green hotels: the roles of perceived warmth, perceived competence, and CSR motive. International Journal of Hospitality Management. 42, 20–31. https://doi.org/10.1016/j.ijhm.2014.06.003.
Gossling, S., & Peeters, P. (2015). Assessing tourism’s global environmental impact 1900-2050. Journal of Sustainable Tourism. 23, 639–659. https://doi.org/10.1080/09669582.2015.1008500
Green Hotel Association (2012). What are Green Hotels?. Retrieved March 1, 2024 from http://refhub.elsevier.com/S0278-4319(18)31023-5/
sbref0170
Han, H., Lee, J.S., Trang, H.L.T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management. 75, 58–66. https://doi.org/10.1016/j.ijhm.2018.03.012.
Kim, Y., & Han, H. (2010). Intention to pay conventional hotel prices at a green hotel - a modification of the theory of planned behavior. Journal of Sustainable Tourism. 18(8), 997–1014 https://doi.org/10.1080/09669582.2010.490300
Kosar, Lj. (2010). Sertifikacija zelenih hotela [Certification of green hotels]. Turistički svet, 47-48, 4731-4734
Lenzen, M., Sun, Y.Y., Faturay, F., Ting, Y.P., Geschke, A., & Malik, A. (2018). The carbon footprint of global tourism. Nature Climate Change. 8, 522–528. https://doi.org/10.1038/s41558-018-0141-x.
Martínez García de Leaniz, P., Herrero Crespo, Á., & Gómez López, R. (2017). Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions. Journal of Sustainable Tourism. 26(7), 1160-1177. https://doi.org/10.1080/09669582.2017.1349775.
Merlia, R., Preziosia, M., Acamporaa, A., & Alib, F. (2019). Whyshould hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, 81(1), 169–179
Radwan, H. R. I., Jones, E., & Minoli, D. (2010). Managing solid waste in small hotels. Journal of Sustainable Tourism. 18(2), 175-190.
Sekulić, D., & Maksimović, N. (2013). Zeleni hoteli - Značaj „zelenih“ atributa za potrošače u hotelijerstvu [Green hotels - The importance of „green“ attributes for consumers in the hotel industry]. Ecologica, 20(70), 257-260.
Sekulić, D., Mandarić, M., & Maksimović, N. (2014). Uticaj zelene poslovne prakse na satisfakciju i lojalnost potrošača u hotelskoj industriji [The impact of green business practices on customer satisfaction and loyalty in the hotel industry]. Ecologica, 21(74), 312-316.
Verma, V.K., & Chandra, B. (2016). Hotel guest’s perception and choice dynamics for green hotel attribute: a mix method approach. Indian Journal of Science and Technology, 9(5), 1-9, https://doi.org/10. 17485/ijst/2016/v9i5/77601.
Published
2024-07-12
How to Cite
Sekulić, D., & Mandarić, M. (2024). GREEN HOTEL PRACTICES IN 5-STAR HOTELS IN SERBIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 98-105. https://doi.org/10.52370/TISC2498DS
Section
Articles
