SUSTAINABLE WINE INDUSTRY: CONSUMER BEHAVIOUR ANALYSIS
Keywords:
wine, consumers, behaviour, sustainability
Abstract
In accordance with the increase in consumer awareness of the negative consequences of pollution of the natural environment, many industries are adjusting their activities, striving for the placement of products and services that are environmentally acceptable and based on the postulates of sustainability. In order to reach consumers more easily, manufacturers in various industries are adapting elements of their brands to make them green as much as possible. The so-called „green wave” affects changes in the behaviour of producers in all sectors of the economy, including wine producers. Wine consumers around the world have different attitudes regarding green marketing activities. The aim of this paper is to gain insight into the attitudes and intentions of wine consumers in relation to the eco-friendly activities of wine producers in Bosnia and Herzegovina.
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References
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Alfiero, S., Broccardo, L., & Cane, M. (2024). Sustainable business model and the firm age variable impact: Evidence from wine industry. Management Control, 2023/3, 165-191.
Barber, N. (2010). „Green” wine packaging: targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444.
Barber, N., Taylor, C., & Strick, S. (2009). Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase. International Journal of Wine Research, 59-72.
Barber, N., Taylor, D. C., & Deale, C. S. (2010). Wine tourism, environmental concerns, and purchase intention. Journal of Travel & Tourism Marketing, 27(2), 146-165.
Bonn, M. A., Cronin Jr, J. J., & Cho, M. (2016). Do environmental sustainable practices of organic wine suppliers affect consumers’ behavioral intentions? The moderating role of trust. Cornell Hospitality Quarterly, 57(1), 21-37.
Carrillo-Hermosilla, J., Del Río, P., & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18(10-11), 1073-1083.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. Hillsdale, NJ: Erlbaum.
Dias, A., Sousa, B., Santos, V., Ramos, P., & Madeira, A. (2023). Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective. Sustainability, 15(6), 5182.
Guthey, G. T., & Whiteman, G. (2009). Social and ecological transitions: winemaking in California. Emergence: Complexity & Organization, 11(3), 37-49.
Heyns, E., Herbst, F., & Bruwer, J. (2014). The relevance and acceptance of green wines in South Africa: some marketing insights. Journal of Wine Research, 25(4), 243-264.
Lerro, M., Yeh, C. H., Klink-Lehmann, J., Vecchio, R., Hartmann, M., & Cembalo, L. (2021). The effect of moderating variables on consumer preferences for sustainable wines. Food Quality and Preference, 94, 104336.
Nunnally, J. C. (1978). Psychometric Theory 2d ed. New York, US: McGraw-Hill.
Ogbeide, O. A., Ford, C., & Stringer, R. (2015). The environmental benefits of organic wine: exploring consumer willingness-to-pay premiums?. Journal of Food Products Marketing, 21(5), 482-502.
Rathee, S., & Milfeld, T. (2024). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising, 43(1), 7-35.
Sgroi, F., Maenza, L., & Modica, F. (2023). Exploring consumer behavior and willingness to pay regarding sustainable wine certification. Journal of Agriculture and Food Research, 14, 100681.
Sogari, G., Corbo, C., Macconi, M., Menozzi, D., & Mora, C. (2015). Consumer attitude towards sustainable-labelled wine: An exploratory approach. International Journal of Wine Business Research, 27(4), 312-328.
Sogari, G., Mora, C., & Menozzi, D. (2016). Factors driving sustainable choice: the case of wine. British Food Journal, 118(3), 632-646.
Vukojević, D., Tomić, N., Marković, N., Mašić, B., Banjanin, T., Bodiroga, R. Đorđević, T., & Marjanović, M. (2022). Exploring Wineries and Wine tourism potential in the Republic of Srpska, an emerging wine region of Bosnia and Herzegovina. Sustainability, 14(5), 2485.
Published
2024-07-12
How to Cite
Tešić, D., & Marković, N. (2024). SUSTAINABLE WINE INDUSTRY: CONSUMER BEHAVIOUR ANALYSIS. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 106-116. https://doi.org/10.52370/TISC24106DT
Section
Articles
