SUSTAINABLE DEVELOPMENT OF WINE AND RELIGIOUS TOURISM IN THE FRUŠKА GORА AREA
Keywords:
wine tourism, religious tourism, rural tourism, sustainable development, integrated tourism product, Fruška Gora
Abstract
The area of Fruška Gora has great potential for the development of rural tourism, which has only been partially utilized. Wine and religious tourism in the area of Fruška Gora can be seen as the special forms of rural tourism, which, together with agrotourism, can form an authentic integrated tourist product of this area. Adequate promotion and sale of this product could contribute to an increase in the income of stakeholders. The aim of the paper is to present the potential integrated tourism product of Fruška Gora, as well as current incentives that can contribute to its economic sustainability. The research uses the methods of analysis, synthesis, desk research, as well as the descriptive method. The authors conclude that the proposed integrated tourism product, with adequate marketing activities, can contribute to the local sustainable economic development in the area of Fruška Gora, as well as to the reduction of the depopulation in these areas.
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Ciani, A. (2003). The multifunctionality into managerial approach as the challange towards the renaissance of rural areas in the 21th century, the role of rural tourism and agritourism. Drugi Forum: Ruralni turizam i održivi razvoj Balkana (pp. 5–24). Kragujevac, Srbija.
Medaković, D. (2014). Fruškogorski manastiri [Monasteries of Fruška Gora]. Novi Sad, Srbija: Prometej.
Meler, M. (2015). Wine tourism as a centripetal force in the development of rural tourism. 3rd International Scientific Conference: Tourism in Southern and Eastern Europe (pp. 197–209). Opatija, Croatia.
Middleton, V. T. C, Fyall, A., Morgan, M., & Ranchold, A. (2009). Marketing in Travel and Tourism. Oxford, UK: Butterworth-Heinemann.
„Official Gazette of the Republic of Serbia“, No 98/2016-6. Tourism Development Strategy of the Republic of Serbia 2016-2025.
„Official Gazette of the Republic of Serbia“, No. 10/2024-32. Regulation on the conditions, method of awarding and using incentive funds for the development and improvement of rural tourism and hospitality in the territory of the Republic of Serbia.
„Official Gazette of the Republic of Serbia“, No. 118/2023-3. IPARD III Program for the Republic of Serbia for the period 2021-2027.
Pivac, T. (2012). Vinski turizam i vinski putevi [Wine tourism and wine routes]. Edicija Kulturno-istorijska baština Vojvodine: Vinogradarstvo i vinarstvo u Vojvodini [Viticulture and winemaking in Vojvodina] (pp. 561–573). KID PČESA & Klub 100 plus, Novi Sad, Srbija.
Popesku, J. (2018). Marketing u turizmu i hotelijerstvu [Marketing in tourism and hotel industry]. Beograd, Srbija: Univerzitet Singidunum, Fakultet za turistički i hotelijerski menadžment.
Rabotić, B, (2013). Selektivni oblici turizma [Selective forms of tourism]. Beograd, Srbija: Visoka turistička škola strukovnih studija.
Radović, G. & Pejanović, R. (2013). Značaj vinskih puteva za razvoj ruralnog turizma u Republici Srbiji [The importance of wine roads for the development of rural tourism in the Republic of Serbia]. Međunarodni naučno-stručni skup: Jahorinski poslovni dani – Preduzetništvo, Turizam, Gastronomija (pp. 145–159). Istočno Sarajevo: Ekonomski fakultet.
Radović, G. (2015). Modaliteti finansiranja ruralnog turizma u Republici Srbiji [Modalities of financing rural tourism in the Republic of Serbia]. [Doctoral dissertation]. Novi Sad, Srbija: Univerzitet u Novom Sadu, Poljoprivredni fakultet, Departman za ekonomiku poljoprivrede i sociologiju sela.
Radović, G., & Vasiljević, Z. (2018). Current forms of rural tourism in Serbia and modalities of financing. Tourism in Function of Development of the Republic of Serbia – Tourism in the Era of Digital Transformation (pp. 521–537). Vrnjačka Banja, Serbia: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja.
Radović, G., Pejanović, R., & Vasiljević Z. (2023). Financing the development of rural tourism in Serbia from the IPARD II program. International Scientific Conference Sustainable Agriculture and Rural Development IV (pp. 467–472). Belgrade, Serbia: Institute of Agricultural Economisc.
Štetić, S. (2007). Posebni oblici turizma [Special forms of tourism]. Beograd, Srbija.
Tănase, M. O., Dina, R., Isac, F-L., Rusu, S., Nistoreanu, P., & Mirea, C. N. (2022). Romanian wine tourism – A paved road or a footpath in rural tourism? Sustainability, 14(7), 4026.
Uña-Álvarez, E. D., & Villarino-Pérez, V. (2019). Linking wine culture, identity, tourism and rural development in a denomination of origin territory (NW of Spain). Cuadernos de Turismo, 44, 93–110.
Published
2024-07-12
How to Cite
Radović, G., Vasiljević, Z., & Vićentijević, D. (2024). SUSTAINABLE DEVELOPMENT OF WINE AND RELIGIOUS TOURISM IN THE FRUŠKА GORА AREA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 159-168. https://doi.org/10.52370/TISC24159GR
Section
Articles
