SUSTAINABILITY OF TOURISM IN THE WINTER CENTERS OF MONTENEGRO

Abstract

The subject of this paper is to present the potential risks of current investment in the winter centers of Montenegro, as well as recommendations for the best possible development of tourism in the north of Montenegro. We also want to point out the importance of networking the coastal and northern parts of the country in active tourism throughout the year because the line between those two parts of the country is connected by incredible natural beauty. Global warming has shown that even in larger ski centers in Europe there is a very high risk of investing in ski sport because the period of use of the ski resort in the winter months is getting shorter due to the lack of snow and that it is better to invest in sustainable tourism and animate tourists with the extraordinary natural resources that Montenegro possesses through rural and active tourism, as the best form of a longer stay for tourists in the north of Montenegro and Montenegro in global. This type of tourism is very attractive now, especially after the COVID pandemic when tourists are increasingly opting for individual trips in nature.