GREEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES OF DEVELOPMENT
Keywords:
entrepreneurship, green entrepreneurship, green innovation
Abstract
One of the worrisome problems of the world economy is the sustainability of the environment, which is increasingly threatened by industrialization. Green entrepreneurship is one of the significant mechanisms that drives sustainability and creates innovations in entrepreneurship in an environmentally sustainable way. Green entrepreneurs identify the interconnections between innovation and sustainability in directing business processes toward cleaner and more efficient production and consumption of renewable energy. The paper aims to point out the importance and possibilities of developing green entrepreneurship and the motives that drive entrepreneurs to develop green innovations. The methods used in the paper are induction and deduction. Investments in green programs must be carefully planned with the provision of adequate financial, technological, and human resources.
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References
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Aleksić, A., Rađenović, T., & Simonović, Z. (2022). Resource management and performance measurement indicators in the circular economy. Economics of Sustainable Development, 6(2), 31-42. https://doi.org/10.5937/ESD2202031A
Braun, P. (2010). Going green: women entrepreneurs and the environment. International Journal of Gender and Entrepreneurship, 2(3), 245-259. https://doi.org/10.1108/17566261011079233
Fallah, M. R., Soori, M. (2023). Presenting a framework for the successful entry of women entrepreneurs into green entrepreneurship. Journal of Science and Technology Policy Management, 14(3), 467-486. https://doi.org/10.1108/JSTPM-03-2021-0041
Gliedt, T., & Parker, P. (2007). Green community entrepreneurship: creative destruction in the social economy. International Journal of Social Economics, 34(8), 538-553. https://doi.org/10.1108/03068290710763053
Gupta, V., Sajnani, M., Dixit, S. K., Mishra, A., & Gani, M. O. (2023). Are consumers influenced by the use of green practices in five-star hotels: an assessment of guest's revisit intentions, inclusive ratings and hotel performance. International Journal of Tourism Cities, 9(1), 159-181. https://doi.org/10.1108/IJTC-05-2022-0131
Haldar, S. (2019). Green entrepreneurship in the renewable energy sector – a case study of Gujarat. Journal of Science and Technology Policy Management, 10(1), 234-250. https://doi.org/10.1108/JSTPM-12-2017-0070
Jovanović, M., Krstić, B., & Jovanović Vujatović, M. (2023). Comparative analysis of industry, innovation and infrastructure of Serbia and neighbouring countries as determinants of sustainability. Economics of sustainable development, 7(2), 1-10. https://doi.org/10.5937/ESD2302001J
Jovanović-Vujatović, M., Ognjanović, J., & Popović, S. (2022). The role of eco-innovation in sustainable intellectual capital of the company. Economics of Sustainable Development, 6(2), 43-51. https://doi.org/10.5937/ESD2202043J
Khalil, N., Che Abdullah, S. N., Haron, S. N. & Hamid, M. Y. (2022). A review of green practices and initiatives from stakeholder’s perspectives towards sustainable hotel operations and performance impact. Journal of Facilities Management, A head-of-print. https://doi.org/10.1108/JFM-03-2022-0025
Makhloufi, L. (2023). Do knowledge sharing and big data analytics capabilities matter for green absorptive capacity and green entrepreneurship orientation? Implications for green innovation. Industrial Management & Data Systems, Ahead-of-print. https://doi.org/10.1108/IMDS-07-2023-0508
Rexhepi, G., Abazi-Alili, H., Abduli, S., Ibraimi, S., & Zuferi, R. (2023). Green Entrepreneurship and Firm Performance: The Case of Albania. In: Ramadani, V., Kjosev, S. & Sergi, B.S. (Ed.) „Entrepreneurship Development in the Balkans: Perspective from Diverse Contexts (Lab for Entrepreneurship and Development)”, Emerald Publishing Limited, Leeds, 69-80. https://doi.org/10.1108/978-1-83753-454-820231004
Soomro, B. A., Moawad, N. F., Saraih, U. N., Abedelwahed, N. A. A., & Shah, N. (2023). Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development. Kybernetes, Ahead-of-print. https://doi.org/10.1108/K-09-2022-1353
Tian, J. (2023). The role of entrepreneurship, cooperative innovation, environmental investment in relationship between the Belt and Road Initiative and green innovation upgrading. Management Decision, Ahead-of-print. https://doi.org/10.1108/MD-04-2023-0524
Vatansever, Ç., & Arun, K. (2016). What color is the green entrepreneurship in Turkey? Journal of Entrepreneurship in Emerging Economies, 8(1), 25-44. https://doi.org/10.1108/JEEE-07-2015-0042
Verma, P., & Kumar, V. (2022). Developing leadership styles and green entrepreneurial orientation to measure organization growth: a study on Indian green organizations. Journal of Entrepreneurship in Emerging Economies, 14(6), 1299-1324. https://doi.org/10.1108/JEEE-01-2021-0035
Published
2024-07-12
How to Cite
Ognjanović, J., Krstić, B., & Jovanović Vujatović, M. (2024). GREEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES OF DEVELOPMENT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 180-190. https://doi.org/10.52370/TISC24180JO
Section
Articles
