POLICIES AND CHALLENGES IN THE TRANSFORMATION OF GREEN ENTERPRISES

Abstract

The new concept for the development of entrepreneurship in tourism is linked to the transformation of traditional businesses into so-called „green enterprises,“ serving as drivers of economic development. The current conditions in the global environment indicate a multitude of challenges faced by enterprises in the tourism sector, stemming from the impacts of climate change, economic instability, and energy crises. Therefore, the focus of this research is directed toward examining the challenges and the possibilities for implementing „green policies“ that would contribute to the transformation into so-called green enterprises. In the practical part of the study, research on the measures of support and awareness regarding green policies in the operations of enterprises will be conducted through the implementation of a questionnaire method. The obtained results from the conducted research confirm the main hypothesis that there is a lack of support from the local community for implementing transformative changes contributing to sustainable development. The anticipated benefits for the local community and beyond from the implementation of policies for transformation into so-called „green enterprises“ consist of achieving a high level of responsibility for sustainable development with an active role played by entrepreneurs and employees in these enterprises.