SUSTAINABLE TOURISM DESTINATION PREFERENCES: DESIGNING A SURVEY FOR DOMESTIC TOURISTS IN SERBIA

Özgür Bayram Soylu; Meryem Türel

doi:10.52370/TISC24346OS

Özgür Bayram Soylu Department of Economics, Kocaeli University, Kocaeli, Türkiye
Meryem Türel Department of Economics, Kocaeli University, Kocaeli, Türkiye

DOI: https://doi.org/10.52370/TISC24346OS

Keywords: sustainable tourism initiatives, destination preferences, economic contribution, financing methods

Abstract

This study focuses on designing a survey to explore the factors affecting the domestic tourists' preferences and motivations in Serbia. The research, conducted with the participation of 750 individuals using the CAWI method, has yielded significant results. We found that factors such as the availability of attractions and personal preferences play a crucial role in destination selection. Our findings suggest that affordable accommodation, promotional travel packages, and cost-effective access opportunities encourage tourists to choose new destinations, aligning with sustainable tourism initiatives. Therefore, achieving the goal of sustainable tourism requires balanced management of local tourism dynamics, active involvement of local decision-makers, and concerted efforts to mitigate adverse environmental impacts.

Downloads

Download data is not yet available.

References

Božić, S., Jovanović, T., Tomić, N., & Vasiljević, D. A. (2017). An analytical scale for domestic tourism motivation and constraints at multi-attraction destinations: The case study of Serbia's Lower and Middle Danube region. Tourism Management Perspectives, 23, 97-111.
Chiang, C. C., Wang, M. Y., Lee, C. F., & Chen, Y. C. (2015). Assessing travel motivations of cultural tourists: A factor-cluster segmentation analysis. Journal of Information and Optimization Sciences, 36(3), 269-282.
Dimitrovski, D. D., Todorović, A. T., & Valjarević, A. D. (2012). Rural tourism and regional development: Case study of development of rural tourism in the region of Gruţa, Serbia. Procedia environmental sciences, 14, 288-297.
Hudson, S. (2009). Tourism and hospitality marketing: a global perspective. Sage.
Jovičić, D. (2016). Cultural tourism in the context of relations between mass and alternative tourism. Current Issues in Tourism, 19(6), 605-612.
Kovačić, S., Jovanović, T., Vujičić, M. D., Morrison, A. M., & Kennell, J. (2022). What shapes activity preferences? The role of tourist personality, destination personality and destination image: evidence from Serbia. Sustainability, 14(3), 1803.
Ritchie, J. B., Amaya Molinar, C. M., & Frechtling, D. C. (2010). Impacts of the world recession and economic crisis on tourism: North America. Journal of travel research, 49(1), 5-15.
Sekulovic, N. (2015). Trends and new initiatives in tourism at the time of the general economic crisis and the current situation in Serbian tourism. Procedia economics and finance, 23, 1628-1634.
Teodorović, M., Popesku, J., & Pavlović, D. S. (2019). Perceptual landscape of the Serbian domestic tourism market. Industrija, 47(1).
Wójcicki, T. (2012). Application of the CAWI method for the holistic support of innovation transfer to business practice. Problemy Eksploatacji, (4), 175-186.