ATTITUDES OF TOURISTS IMPACTING THE DEVELOPMENT OF WINE TOURISM - A CASE STUDY OF TARPOŠ WINERY

Sara Stanić Jovanović; Ljubica Dagović; Dragana Vuković

doi:10.52370/TISC24367SS

Sara Stanić Jovanović Academy of Professional Studies Šumadija, Department in Aranđelovac, Aranđelovac, Serbia
Ljubica Dagović Academy of Professional Studies Šumadija, Department in Aranđelovac, Aranđelovac, Serbia
Dragana Vuković Academy of Professional Studies Šumadija, Department in Aranđelovac, Aranđelovac, Serbia

DOI: https://doi.org/10.52370/TISC24367SS

Keywords: tourists, attitudes, wine tourism, Tarpoš Winery

Abstract

Wine tourism represents one of the special forms of tourism that shows a significant increase in the international tourism market. In recent years, wine tourism has undergone significant changes and is increasingly gaining a place in global tourism trends. Tourists participating in wine route tours significantly contribute to the development of wine regions, not only through tastings and wine purchases, but also by participating in local gastronomy, hospitality, traditional crafts, and more. The study utilized a survey method, with a questionnaire instrument in the form of a case study of Tarpoš Winery from Aranđelovac, examining the attitudes of tourists impacting the development of wine tourism, as a prospective branch of tourism in the Republic of Serbia.

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