WINE TOURISM AND SUSTAINABLE RURAL DEVELOPMENT
Keywords:
wine tourism, sustainable rural development, Mediterranean
Abstract
Wine tourism has become a major driver of sustainable rural development, promoting economic growth, preserving cultural heritage, and supporting environmental protection in wine-growing regions worldwide. This paper explores the interface between wine tourism and sustainable rural development, highlighting the multiple benefits and challenges associated with this dynamic relationship. Through a review of existing literature and case studies, the various strategies employed by wine regions to utilize tourism as a tool for socio-economic progress while protecting natural resources and community well-being are examined. The findings show that the successful integration of wine tourism into rural development requires careful planning, collaboration with stakeholders and a commitment to balancing economic prosperity, environmental protection, and social inclusion. By outlining key principles and best practices, this paper offers insights for policymakers, practitioners and researchers seeking to maximize the potential of wine tourism as a catalyst for sustainable rural development.
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References
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Wen, H., & Leung, X.Y. (2021). Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions. Tourism Management, 83, 104250.
Williams, P. W., Graham, K, & Mathias, L. (2006). Land Use Policy and Wine Tourism Development in North America’s Pacific Northwest, In: Carlsen, J. & Charters, S. (Ed.) Global Wine Tourism: Research, Management & Marketing, CAB International, UK, 27-46.
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Antinori (2024). The Antinori Family. Retrieved March 15, 2024 from https://www.antinori.it/en/
Asero, V., & Patti, S. (2009). From wine production to wine tourism experience: The case of Italy. American Association of Wine Economist, 52, 1-17.
Bordeaux Tourisme Congrés (2024). La Cité du Vin, un monde de cultures. Retrieved March 15, 2024 from https://www.bordeaux-tourisme.com/musees-bordeaux/cite-du-vin-monde-cultures
Bordeaux Wine Trip (2024). Eco-friendly vineyard. Retrieved March 15, 2024 from https://www.bordeauxwinetrip.fr/en/vignoble/eco-friendly-vineyard/
Brochado, A., Stoleriu, O., & Lupu, C. (2021). Wine tourism: a multisensory experience. Current Issues in Tourism, 24(5), 597-615.
Dorofeeva, A., Kazak, A., & Nyurenberger, L. (2019). Wine tourism and the introduction of new technologies in winemaking and viticulture. IOP Conf. Series: Earth and Environmental Science, 315(7), 1–5.
Fernández Portela, J., & Vidal Domínguez, M. J. (2020). Wine routes as engines of socio-territorial dynamisation: the case of Castilla y León. Boletín De La Asociación Española De Geografía, 84, 2789, 1-36.
Future Market Insights (2023). Wine Tourism Market Outlook (2023 to 2033). Retrieved March 15, 2024 from https://www.futuremarketinsights.com/
reports/wine-tourism-market
Gómez-Carmona, D., Paramio, A., Cruces-Montes, S., Marín-Dueñas, P.P., Montero, A.A., & Antonio Romero-Moreno, A. (2023). The effect of the wine tourism experience. Journal of Destination Marketing & Management, 29, 100793.
Grand Vin de Lafite (2024). Grand Vin de Lafite Rothschild. Retrieved March 15, 2024 from https://www.lafite.com/domaines/chateau-lafite-rothschild/
Guzel, O., & Gromova, E. (2016). Wine Tourism. In Avcikurt, E., Dinu, M., Hacioglu, N., Efe, R., Soykan, A., Tewtik, N., (Eds.); Global Issues and Trends in Tourism, St. Kliment Ohridski University Press: Sofia, Bulgaria, pp. 383–393.
Hall, C.M. & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hall, C.M., Sharples, L., Cambourne, B., & Macionis, N. (2000). Wine Tourism around the World (1st ed.). Routledge.
López‐Guzmán, T., Rodríguez‐García, J., Sánchez‐Cañizares, S., & José Luján‐García, M. (2011). The development of wine tourism in Spain. International Journal of Wine Business Research, 23(4), 374-386.
Manola, M., & Koltsikoglou, G., (2020). Cultural-experimental wine routes in Italy – Tuscany. Sustainable Development, Culture, Traditions, 1(C), 30-35.
Milićević, S., & Štetić, S. (2021). Menadžment u turizmu, drugo izdanje [Tourism Management, 2 edition]. Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac.
Nicolosi, A., Cortese, L., Nesci, F.S., & Privitera, D., (2016). Combining Wine Production and Tourism. The Aeolian Islands. Procedia - Social and Behavioral Sciences, 223, 662-667.
Radović, N., & Milićević, S. (2020). The examination and assessment of winery business and contribution to the development of wine tourism of Serbia. Economics of Agriculture, 67(4), 1103-1123.
Salcheto (2024). Salcheto is… Sangiovese, Quality and Sustainability. Retrieved March 15, 2024 from https://salcheto.it/
Santeramo, F.C., Seccia, A., & Nardone, G. (2017). The synergies of the Italian wine and tourism sectors. Wine Economics and Policy, 6(1), 71-74.
Schimmenti, E., Migliore, G., Di Franco, C.P., & Borsellino, V. (2016). Is there sustainable entrepreneurship in the wine industry? Exploring Sicilian wineries participating in the SOStain program. Wine Economics and Policy, 5(1), 14-23.
Stojković, J., & Milićević, S. (2020). SWOT analysis of wine tourism development opportunities in the Trstenik vineyard district. Hotel and Tourism Management, 8(1), 59-67.
Tassiopoulos, D. & Haydam, N. (2006). Wine Tourists in South Africa: a Demand-side study, In: Carlsen, J. and Charters, S. (Ed.) Global Wine Tourism: Research, Management & Marketing, CAB International, UK, 141-152.
UNESCO (2014). Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato. Retrieved March 15, 2024 from https://whc.unesco.org/en/list/1390/
Visit French Wine (2024). Bordeaux. Retrieved March 15, 2024 from https://www.visitfrenchwine.com/en/vineyard/visit-the-bordeaux-vineyards-wine-tourism/
Wen, H., & Leung, X.Y. (2021). Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions. Tourism Management, 83, 104250.
Williams, P. W., Graham, K, & Mathias, L. (2006). Land Use Policy and Wine Tourism Development in North America’s Pacific Northwest, In: Carlsen, J. & Charters, S. (Ed.) Global Wine Tourism: Research, Management & Marketing, CAB International, UK, 27-46.
Wine Folly (2024). Bordeaux, wine country. Retrieved March 15, 2024 from https://bordeaux.guides.winefolly.com/
Published
2024-07-13
How to Cite
Milićević, S., Đorđević, N., & Kraguljac, V. (2024). WINE TOURISM AND SUSTAINABLE RURAL DEVELOPMENT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 419-428. https://doi.org/10.52370/TISC24419SM
Section
Articles
