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GREEN TOURIST DESTINATIONS IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT: THE CASE STUDY OF CLIMATIC SITE ZLATIBOR

  • Tijana Ljubisavljević Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade, Serbia
  • Jelena Radović-Stojanović University of Criminal Investigation and Police, Belgrade - Zemun, Serbia
Keywords: climatic site, green tourist destination, ecological sustainability, government incentives, Zlatibor

Abstract

This paper presents the case study of Zlatibor as a successful green tourist destination. Thanks to the private initiative of small households, this Serbian mountain has become attractive for domestic and foreign visitors enjoying traditional food and craft products. Moreover, in 2019, policy makers of the Republic of Serbia recognized the importance of Zlatibor for the development of sustainable tourism granting it the status of the climatic site, enabling government incentives for potential investors in the hotel industry. In 2023, these private and public initiatives resulted in including Zlatibor in 100 world top green destinations.

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Published
2024-07-13
How to Cite
Ljubisavljević, T., & Radović-Stojanović, J. (2024). GREEN TOURIST DESTINATIONS IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT: THE CASE STUDY OF CLIMATIC SITE ZLATIBOR. Tourism International Scientific Conference Vrnjačka Banja - TISC, 8(1), 471-481. https://doi.org/10.52370/TISC24471TL